About 61 percent of marketers believe that SEO is the key to online success. However, to achieve success, you must have a solid strategy and implement it effectively. Choosing an SEO company is an important decision; the agency you hire can mean the difference between the success and failure of your campaign. This is why you need to know what to look for in an SEO company. A professional SEO agency will follow best practices and drive the results you desire. So how can you ensure you hire the right professionals for the job?
Here are some questions to ask a prospective SEO company.
HOW LONG HAVE YOU BEEN DOING THIS?
When it comes to SEO, you do not want to work with someone who will second guess themselves. This is why you should take time to find out whether the company you intend to hire has the experience required to get the job done right.
SEO is not a one-time event, it is a continuous process. Similarly, ranking factors and algorithms are constantly changing. As such, a full SEO campaign involves many different moving parts and requires a hands-on approach. Lastly, it takes time for results to become apparent. In today’s competitive marketplace, you should partner with specialists who can run your campaign efficiently and help you achieve the desired results.
A company with proven and diversified experience knows what it takes to create and run a great SEO campaign. The experts will seek to understand your needs and marketing goals before developing a proper strategy. They will also use their experience to make smart decisions and employ the latest tactics to help improve your rankings.
Rather than using techniques that are unethical or will not work a few months down the line, the company will adopt a long-term approach to ensure you get the best results. Choosing a good SEO company will ultimately save you both time and money.
IN WHICH SPECIFIC INDUSTRIES DO YOU SPECIALIZE?
There is no one-size-fits-all solution in SEO. This is why you should find the best agency for your unique needs. In case you are not sure how to choose an SEO company, consider asking about their expertise in specific industries. Find out what the experts know about your industry and whether they have ever worked with a business like yours before.
A good SEO company will be strong in your industry as well as a few others. A company with expertise in specific industries will be able to adapt general strategies to your niche. When vetting agencies, make sure they highlight the specific areas where they will use a unique approach to cater to your goals.
An SEO firm that specializes in certain industries is likely to know what works well in your industry. The agency may also have partnerships and digital assets that could prove beneficial to your company. Lastly, they will not have to do as much groundwork as their counterparts who lack similar expertise in your industry. While an SEO certification is not necessary, companies that hold certifications have proven their knowledge in various areas of SEO.
An agency with expertise in your sector will create content that is relevant to your industry, making it easier to generate long-term organic traffic to your business. In addition, working with SEO specialists in your sector will increase your chances of getting results more quickly.
CAN I TALK TO SOME OF YOUR PREVIOUS CLIENTS?
Some SEO companies will over promise and under deliver. When looking for an agency to work with, you should not take their word for it. Instead, do your own research to learn more about the company. To establish whether a prospective SEO firm is reliable and professional, ask whether you can talk to some of their previous clients.
A trustworthy SEO company will be willing to provide customer references that you can contact about their work. The firm will also have good reviews from most of its previous clients. Be sure to read through the reviews on the company’s website, social media pages and on Google.
Reviews and testimonials will attest to the company’s reliability. By reading the feedback, you will obtain insights about the SEO firm and get a sense of what it is like to work with them. You will also be able to establish whether the company you want to hire is likely to live up to their promises. This will go a long way in helping you make an informed decision.
A good SEO firm will have more positive than negative reviews. This shows that such an agency values its clients and is likely to offer a great customer experience. This will not only help you achieve your SEO goals but also ensure you get value for money.
CAN I SEE SOME OF YOUR SEO CASE STUDIES?
Data does not lie. To get the truth about a company, inquire if your preferred SEO agency has and is ready to provide case studies. Case studies make for a great way to determine whether an agency can deliver positive results. When showing case studies to back up their good work, the company should also outline what they did and how it contributed to the customer’s organic growth. The client success stories should feature real traffic and ranking improvements.
Even when dealing with a firm with a great portfolio, be sure to find out where they used an SEO strategy that led to negative results or did not work altogether. Next, find out how they handled the situation to identify how they respond when problems arise.
Consider hiring an agency that has run an SEO campaign for a business just like yours. When you partner with a company that has a great portfolio, you will be able to validate their skills, expertise and performance. You can also be confident that they have the professional SEO tools to get the desired results. In the end, the right SEO company will help you realize a decent return on investment.
SEO is a long-term investment. You need a reliable partner at your side as you work towards your goals. Now that you know how to choose an SEO company, you will be in a better position to make smart and informed decisions. At Miromind, we have the right expertise and experience to help you take your SEO game to the next level. Contact us or visit our website today to find out more.