SEO depends on high-quality content. The power of words can’t be underestimated. The majority of search engine optimization efforts focuses on placing the content in the right place and at the right time.
Content comes in many shapes and forms. One of them is a company blog. What is the purpose of a company blog? How can it make a difference? Why should you start writing one now?
Let’s dig a little deeper into the importance of writing a company blog and discover its SEO power.
Importance of Content in SEO
“Information is the oxygen of the modern age,” – Ronald Reagan
Content is information, which serves as “bait” for the target audience. Without content, SEO doesn’t exist.
All SEO efforts are revolving around articles, blog posts, descriptions, etc. By wielding this bait correctly, it’s possible to attract new clients, increase brand awareness, and show your expertise.
What is the Purpose of a Company Blog?
Your potential clients are searching the internet for answers. If you come up with clear replies to their queries, you can make it to the top of the Google search results. It’s that easy.
The main purpose of a company blog for SEO is attracting the target audience. You share important information. Your audience visits your website to get it. Then you can use other marketing tricks to make these potential clients share contact details, browse the rest of your website, leave comments, etc.
Company Blogs Generate Traffic
According to HubSpot, companies that invest time and money in blogging are 13% more likely to see a positive ROI.
You can increase the traffic to your website simply by posting two or three useful articles per week. The high flow of traffic doesn’t just bring you new clients, it shows that your website is worth putting on top of search engine results for a certain query.
In your blog, you can offer advice for your current and potential clients about using your products. You can also provide valuable industry-related information. Such content has a high sharing potential on social media. Blogs look wonderful when implemented in emails as well.
Company Blogs Keep Your Website Fresh
No matter how good your content is, if you don’t keep it fresh, it’s impossible to stay on top of the search engine results. Google and other search engines look for fresh websites. That’s why posting regular blogs is vital to your search engine optimization campaign.
While coming up with new blogs, you get more opportunities to place new keywords and get higher rankings for different search items.
You have to keep the blog relevant to the product, industry or potential clients’ interest. A flower shop that posts blogs about bitcoin is unlikely to generate traffic and get high rankings.
Company Blogs Provide Linking Opportunities
Adding new content to your blog regularly creates excellent linking opportunities. You can embed internal links to make your website more appealing. Meanwhile, you can offer high-quality information to make your articles linkable for other websites.
By showing your utter expertise in the company blog, you are working on your reputation as an expert in the field. This can bring you numerous backlinks, which in turn lead to higher rankings and better brand awareness.
Company Blogs Help Receive Feedback
Customer feedback is one of the most valuable weapons in your marketing arsenal. You can add a comment section under each blog to make leaving feedback easier. Blogs will help you get to know your audience and build trusting relationships. Always reply to comments in your blog section.
You won’t just get priceless comments and questions to help you improve your offering, you may get precious reviews to boost your marketing effort. They can be used on other websites to bring more traffic and get higher rankings.
Company Blogs Can Turn You into an Industry Leader
Sharing your extensive knowledge through blogging can establish you as an industry leader. Teaching others is the simplest way to acquire leads. By being supportive and sharing free information, you are giving your blog a sharing potential. The more people take advantage of it, the more new leads will come to your website.
How to Write a Blog Post for a Company
While SEO experts are working on using your blog posts to get higher rankings and attract new clients, all you have to do is write. Writing may not be as easy as it seems even if you are a true expert.
1. Understand Your Audience
When you are writing a post, you have to know who you are writing it for. What questions do these people have? What information do they need the most? Your marketing department has probably created a buyer persona for promotional needs. Speak to this persona when you are writing your blog post.
2. Answer a Question
When you are thinking about a subject for your next blog, consider answering a question. Such tools as Answer the Public can give you a good idea of what information your target audience is looking for based on your keywords.
Always focus on giving the audience a solution even if it’s an educational post. Your potential clients should find value in your writing, and Google should too.
3. Find Inspiration
You can find inspiration for your blog posts by digging into what your clients need. This could include browsing social media groups and profiles, checking reviews, and looking at what your competition is doing. Questions that clients ask in your competitor’s blog can be the foundation for your next blog topic.
4. Maintain a Structure
Blog posts should be easy to read and skim. Use headings, bullet points, numbered lists, and short paragraphs. Your SEO expert can give you pointers about the structure of your content to make it more SEO friendly and readable.
5. Keep it Coming
The more posts you write, the more chances you have of getting high rankings. The length of your blog posts isn’t as important as their frequency. Try to create at least a couple of posts per week.
Blog posts are an integral part of your SEO strategy. Use them to answer questions and offer solutions to your potential clients. When structured well and enriched by keywords, these articles can have huge marketing potential.