In the era of motivational speakers and self-improvement, everyone wants to be a better version of themselves. It’s all about moving forward, not backward. Why are we even referring to this? A similar groundwork rules the optimization.
SEO is a process that aims at improving websites’ rank in a search engine. You want your page to appear in the top 10 results, therefore, you are most focused on the organic traffic. But how do you get there?
Measuring SEO results is fundamental if you want to learn how your strategies are working and how the audience is responding to every change you implement. It will put you through the hoops but once you master the art of optimization, none of this will matter. It’ll be worth it.
The Importance of SEO
Let’s state the obvious – SEO is important. If you wish your business was receiving more revenue and clients, you probably need to start with proper optimization. There’s no other way. You either accept it or drift away on a raft to… nowhere.
SEO is the key to success. If implemented well, it will build credibility and trust among your visitors. Good optimization will also give your potential clients a better UX; they will be less likely to leave your page and increase the bounce rate. All of this impacts the buying cycle and directly translates to bigger revenue.
Understanding constantly changing SEO helps marketers learn more about the virtual environment. And this is truly beneficial for brands they work with. A top-notch strategy allows them to be a step ahead of their competitors. All you need to do is analyze, analyze, and analyze.
There is, however, one fundamental misconception that every marketer can refer to – optimization does take time and it’s hard to determine SEO results time frame. Website owners tend to be impatient and expect to see better performance overnight. That, unfortunately, is not the case with optimization. Only a long-term strategy can provide long-term results.
How Long Does It Take to See SEO Results?
The first thing one needs to know is that for a brand new website SEO is very hard. Why? Because there are hundreds of similar websites that have been implementing optimization for months or even years and they have earned that high space in SERP. For that particular reason, it can take years to start ranking high if you’re going for general highly-competitive keywords.
But there’s a different story if you decide to rank using niche phrases. So how long to see results in SEO in this case? Choosing more specific, long-tailed keywords can boost your rank in 9-12 months depending on the term. Of course, there are various factors which determine how quickly you get there such as the authority of your domain, the number of links, content quality, and your competition.
So how long does SEO takes to see results if you have a more established rank? A lot less even if you haven’t really optimized it properly. On average you will be able to see progress gradually within 3-5 months. That’s because your domain has been visible in SERP in a natural, organic way. You probably have some good content, links directing to your website, maybe you have run several paid campaigns but the right strategy has never been in place.
There are, however, things that can hold your site down such as penalties in the past. In this case, the issue needs to be taken care of immediately or you will not see any results whatsoever.
How to Measure SEO Results – Successful KPIs
There is a lot of complexity involved in optimization and newbies may find it a little offputting. Implementation is, however, only the first step. What really matters is the SEO performance check. You need to know which KPIs (Key Performance Indicators) to measure in order to receive valuable information.
Organic Search Traffic
We mentioned earlier that the main focus of SEO should be placed on improving organic traffic. But what is it? When you search for a phrase, you will see a list of results called SERP (Search Engine Results Page). At the top Google usually displays 3-4 ads – these have been paid for, therefore, they’re not organic. You want your website to appear at the top of non-sponsored links. Those will generate valuable traffic and increase conversion.
In order to measure organic search traffic, you can open Google Analytics, find Aquisition → All Traffic → Channels → Organic Search. You will be presented with an insightful report full of useful statistics. Focus on a few information such as which landing pages and keywords generate the most traffic, which pages have a high bounce rate, and which search engines are used most often. Once you get the hang of it, you’ll be able to better understand what changes to implement.
Going for the right terms is a challenge itself. Checking your SEO results report based on keywords is another story. There are many factors that influence them such as personalization or even inconspicuous change of device from which visitors access your page.
There are various tools available online that allow you to check website performance SEO in terms of keywords. For example, you can use free Keyword Rank Checker. You only need to search for a term, enter your domain, select a search engine, device and location and click GO. Alternatively, you can use paid tools such as Ahrefs, and get more detailed insights into the performance of your keywords.
Conversion happens when a person visiting your websites makes a purchase and becomes a client. Normally the conversion of e-commerce businesses varies between 2-4%. This means that on average 2-4 people out of 100 buy your product. Companies are striving for higher sales but they’re not sure how to check SEO performance based on a conversion from organic traffic.
Again, you can use Google Analytics to measure it. Select Admin → View → Goals → New Goal. Give it a name and choose “Destination” in the “ Type” list. Under “Goal Details” section enter the URL you want your customers to land on and click “Save”. Track the performance in “Goal Completions” to see if your website is attractive enough to convince visitors to make a purchase.
Inbound links can be highly effective in terms of bringing more traffic to your website. Any results based SEO company will tell you, however, that the quality of backlinks has to be quite high. This simply indicates the content on your website has been found useful enough that high authority domains want to direct their visitors to your URL. In other words, Google sees it as a sign and gives you priority in SERP.
Traditionally, you can measure it with Google Analytics. Simply find Aquisition → All Traffic → Referrals. Track it constantly, it’s crucial to make sure you’re not getting backlinks from spammy, low-quality domains. See how many backlinks you’re getting each week. In addition, compare it with your competition to know whether you should increase your SEO efforts or not.
We hope you have found this article useful. Don’t hesitate to contact us if you have any questions! We will be more than happy to help you.