The construction software company faced keyword cannibalization, low-quality AI-generated content, and technical analytics issues that limited organic visibility and ranking stability.
MiroMind fixed GA4/GTM tracking, cleaned up keyword cannibalization, rewrote low-quality content, developed a long-term content strategy with evergreen topics, and built high-quality backlinks from construction-related authority sites.
Our Approach
To address these challenges, Miromind implemented a comprehensive SEO strategy with a variety of solutions mixed with unique tactics designed for the client.
Technical SEO and Analytics Fixes
We started with a full technical audit and analytics review. The quick fixes included fixing Google Tag Manager implementation issues, correcting GA4 tracking errors, setting up new conversion and engagement events, and implementing AI-powered tracking reports.
Keyword Cannibalization Cleanup
Our content and technical teams identified pages competing for the same keywords. We removed duplicate pages with no strategic value, merged overlapping content into consolidated pages, and updated internal linking to support the primary URLs.
Quick Wins Optimization
We identified underperforming pages that required only minor improvements such as updating titles and meta descriptions, improving keyword placement, and enhancing internal links. Within two months, organic traffic increased from 1,000 to 1,400 monthly visits.
Content Audit and Quality Improvements
Our content audit uncovered low-quality AI-generated posts. We rewrote and expanded these pages using Miromind content framework, focused on clear explanations for construction professionals, practical use cases, and answers to questions. We created and optimized content both for search engines and AI tools.
Content Strategy Development
We built a long-term content strategy and editorial calendar in collaboration with the client internal team. The strategy focused on evergreen construction topics, ToFU keywords such as time tracking and labor management, and interactive content such as construction calculators and comparison pages.
Off-Page SEO and Ongoing Work
We executed a clean off-site SEO strategy that included high-quality backlink building from authority websites related to construction project management, ongoing page optimization based on performance data, continuous technical monitoring, and regular content updates.