Hartman Appliance Repair needed to improve its local online presence across multiple Florida cities; when MiroMind started, the company had technical website issues and lacked a comprehensive SEO strategy.
MiroMind ran an advanced technical audit, conducted local keyword research for each service area, created content for uncovered areas, optimized existing content, and implemented off-site SEO to generate high-quality backlinks.
About Hartman Appliance Repair
MiroMind is a professional SEO agency that works with clients all over the world to improve their online visibility. Hartman Appliance Repair is a family-owned appliance repair business with over 30 years of experience in the Florida market. As the company expanded to new counties, towns, and cities, it needed to achieve better local visibility. The owner hired Miromind to streamline their SEO strategy and achieve higher rankings.
The Challenge
Hartman Appliance Repair needed to improve its local online presence to attract clients from multiple cities and towns in Florida. This required a robust SEO strategy that involved ranking for local commercial keywords. When we started working with the company, it had a number of technical issues with the website and required a more comprehensive approach to the technical, on-page, content marketing and link-building strategy.
What We Did
We began our appliance repair SEO campaign by thoroughly evaluating the technical condition of their website. After conducting an advanced technical audit, our team identified several critical issues affecting the site performance and design. We promptly addressed and resolved all these SEO issues, ensuring optimal site operation.
Next, our team conducted comprehensive keyword research, considering the company specific service areas and scope of operations. We identified the most effective local appliance repair focus keywords with strong commercial intent for each location and developed our SEO strategy around this in-depth analysis.
Our team created a significant amount of content to target areas not yet covered on the website. We also optimized existing content and metadata to maximize visibility and relevance. The MiroMind team further enhanced the campaign by implementing off-site SEO strategies, securing placements on reputable websites to generate high-quality backlinks.
Results
We began working with the company in 2018. Since then, we have achieved substantial results with keyword use. Today, 204 out of 274 of the company keywords bring them to the first page of Google. Meanwhile, 150 of them are among the top 3 results.
The MiroMind team has successfully helped the company to rank better in search results. The team has been communicative, reliable, and helpful. Moreover, their experience and knowledge has been instrumental in the success of the engagement. Overall, the partnership has been fruitful.
The MiroMind team has successfully helped the company to rank better in search results. The team has been communicative, reliable, and helpful. Moreover, their experience and knowledge has been instrumental in the success of the engagement. Overall, the partnership has been fruitful.