The IT services company experienced serious lead generation issues due to a lack of content, technical website problems, and poor keyword implementation tactics.
MiroMind ran a comprehensive website audit, performed keyword research, built a content marketing strategy to close content gaps, created authoritative backlinks, and conducted ongoing on-page SEO improvements throughout the year.
About the Client
MiroMind is a digital marketing agency with over a decade of experience helping businesses of all sizes achieve their online visibility goals. Technology is a highly competitive sector that requires going the extra mile to capture real estate on the SERPs.
The Challenge
While our client offers a much-needed solution for businesses that are looking to outsource technology services, they experienced serious issues with lead generation. When MiroMind started working on SEO, it faced a significant number of problems, including a lack of content, technical issues, and poor keyword implementation tactics.
What We Did
To design an action plan for improving visibility, the MiroMind team ran a comprehensive website audit. We analyzed the website structure, content, and technical aspects while assessing the user experience.
Next, our team performed in-depth keyword research to identify relevant keywords on different levels of the sales funnel. We went through multiple iterations of keyword expansions to cover the potential queries of different target audience segments. Based on our in-depth keyword research we created a content marketing strategy to eliminate content gaps and earn topical authority within the IT Services niche.
Our content marketing experts performed a detailed content audit and developed a content strategy that focused on creating relevant content that addressed the audience pain points. We spent a significant amount of time building high-quality backlinks from authoritative websites. Throughout the year, we conducted SEO audits, implemented multiple on-page SEO tactics, produced new content, worked on interlinking, and worked on technical improvements.
Results
In November 2022, the number of impressions was less than 50. In just six months, that number increased to 15,000. By October 2023, this metric exceeded 45,000. The number of clicks went from 4-15 clicks a day in November 2022 to 100-180 clicks per day in November 2023.