Trellis had issues achieving the desired visibility on the SERPs; they could not rank high enough for competitive industry keywords and lacked a comprehensive content management strategy.
MiroMind ran in-depth technical audits, reviewed and revamped the content strategy, conducted keyword research, developed authoritative backlink content, and provided ongoing on-site and off-site recommendations.
About Trellis
MiroMind is a global digital marketing agency with over a decade of experience helping businesses of all sizes meet their marketing goals. Trellis is a SaaS solution for natural gas supply chain players. Their platform makes it easier to manage the supply chain and ensure the delivery of clean energy to the end user. The Trellis team hired MiroMind to increase organic traffic to their website in order to meet their lead generation and conversion goals.
The Challenge
While the Trellis platform is a highly demanded industry product, the company had issues achieving the desired visibility on the SERPs. They could not rank high enough for competitive industry keywords and lacked a comprehensive content management strategy.
What We Did
The MiroMind team began the collaboration by analyzing the current marketing tactics. We evaluated onsite and offsite efforts that failed to achieve the desired goals. Our experts ran in-depth technical audits to find several issues on the website.
MiroMind content marketing experts reviewed the existing content development efforts and provided recommendations for changing the content plan. We also conducted in-depth keyword research and offered advice on advanced keyword implementation for the website content and blogs.
The MiroMind team developed high-quality authoritative industry content and published it on external websites. This powered our backlinking strategy and helped the Trellis website gain more credibility for ranking purposes.
Results
The 1.5-year collaboration with the MiroMind team helped Trellis achieve its organic visibility goals. The traffic to the website doubled while rankings for competitive industry keywords increased significantly.