TruBit was targeting highly competitive keywords in the cryptocurrency industry across a multilingual audience, and getting to the first page of Google required staying ahead of the competition and fixing numerous technical issues.
MiroMind conducted a comprehensive technical audit, performed multilingual keyword research in English, Spanish, and Portuguese, built a robust link-building strategy, and made continuous on-site improvements and indexing fixes.
About TruBit
MiroMind is an international digital marketing agency with decades of experience in search engine optimization. TruBit is a blockchain-focused cryptocurrency trading and exchange platform that offers a variety of services related to digital assets. It chose to collaborate with MiroMind to help bring more relevant traffic to the website and put its solution on the first page of Google.
The Challenge
TruBit is targeting highly competitive keywords in the cryptocurrency industry. Getting the company to the first page of Google requires staying one step ahead of the competition and implementing unconventional tactics.
What We Did
The MiroMind team began by conducting a comprehensive technical audit of the website. We audited each page to find errors, redirect issues, low-content pages, slow-loading pages, and much more. Each one of these problems was addressed separately.
Next, Miromind conducted keyword research in English, Spanish, and Portuguese to address each segment of TruBit multilingual target audience. Keywords were segmented according to various factors to simplify content strategy implementation.
The MiroMind team built and implemented a robust link-building strategy to boost the authority of the TruBit website. Throughout the collaboration, MiroMind continued to run technical audits and fix errors as they appeared. We also made minor and major on-site adjustments and addressed all existing indexing issues.
Results
After 6 months of collaboration, MiroMind succeeded in bringing TruBit to the high spots of the SERPs with the most relevant industry keywords. The traffic to the website increased, putting TruBit on the right path to acquiring more high-value clients.