When MiroMind started working with Varsity Base, the company had several technical SEO issues, an underdeveloped offsite and onsite strategy, insufficient traffic, and low online sales.
MiroMind built an SEO strategy with in-depth keyword clustering, resolved technical issues, optimized category and product pages, and positioned the brand as an industry leader through off-site SEO tactics.
About Varsity Base
MiroMind is an SEO agency with experience in different aspects of e-commerce marketing. One of our clients is an e-commerce retailer who focuses on selling varsity jackets. This family business has been on the market for several years, but the online store is fairly new. They design varsity jackets aimed at audiences of different ages, from teenagers to adults. Varsity Base implements a product configuration technique, allowing customers to design custom jackets to suit their needs perfectly.
The Challenge
When MiroMind started working with Varsity Base, the company had several technical SEO issues with its website and an underdeveloped offsite and onsite marketing strategy. The key problem they struggled with was insufficient traffic, lack of relevant keywords ranking, and low online sales. The company main goal was to rank higher on Google for specific keywords.
What We Did
To determine the right course of action for Varsity Base, our experts analyzed the company keyword research strategy, reviewed their website, and evaluated the content. We also looked at the competition and at the way it was implementing the highly competitive keywords.
We built an SEO strategy which included in-depth keyword search with detailed clustering, planned the website structure, resolved technical SEO issues, and determined which keywords need extra work to improve the website position on the SERPs.
Next, we evaluated existing content on and off the website. Since Varsity Base is yet to create a blog, we focused our attention on jackets categories and product descriptions. Our next step was to position the company as an industry leader through off-site SEO tactics.
Results
At the beginning of the campaign, the retailer website attracted 285 users per month. Today, the number of users is 5,763 per month. That is over a 2000% increase in traffic. Currently, the company is outranking its main competitor for the majority of keywords.
Thanks to MiroMind, the client is now outranking their competitors for most of their targeted keywords. The team communication and workflow were clear and concise. They showcased flexibility while proving to be a reliable partner.
Thanks to MiroMind, the client is now outranking their competitors for most of their targeted keywords. The team's communication and workflow were clear and concise. They showcased flexibility while proving to be a reliable partner.