Local SEO Company

Help your clients find you where they need you – locally. Miromind’s laser-targted approach to growing your local presence, rankings and reputation.

Local Search Engine Optimization Services

When people look for products or services, businesses that are near their location are usually on top of their list. More and more small businesses are reaching their local consumers because of local SEO. Knowing that people who could be passing your storefront day in, day out trust Google to give them recommendations for almost everything they need, you need to make sure your business name zooms up to the top of those local search results.

Solidifying your local SEO strategy could be the very thing that could give you that big break you’re looking for. Just look at these numbers:

89% of consumers search for local businesses at least once a week.
46% of all Google searches are local.
4 out of 5 consumers trust search engines to look for local information.
18% of local searches made via mobile lead to a sale on the same day.

Can you imagine the huge opportunities you might be passing up the longer you delay getting your local SEO in order?

It’s good if you already have organic SEO strategies in place. But the moment your target consumer adds a geographical component to their search, you can easily get lost in the scramble to the top of the results page.

This is what makes local search engine optimization a vital part of your digital marketing strategy. With our local SEO services, you can make sure the people who need you the most can be at your doorstep in a matter of minutes.

The Benefits of Local Search Engine Optimization 

The growth of any local business depends on how much of the local audience they can reach.
Our local search engine optimization services have been tried and tested and can ensure that your target local audience do not just walk by. We apply a localized approach in knowing who your target consumers are and use that as a primary basis in building the most appropriate tactics for your business. We make sure your branding speaks the local language, making it easier for your audience to embrace you as one of their own.
How can our local SEO techniques help you?

Help local consumers find you
It’s not just about making sure your address and phone number are easily found online – although these are highly critical factors. It’s also about making sure you reach the top of the search results by establishing you as a credible and trustworthy name in the local scene. Through our local SEO tactics, it’s easier for Google and other search engines to prioritize your listing.
Establish your credibility
Local business relationships are more sensitive than purely online ones mostly because of the close proximity of the different parties involved. People have to build a certain level of trust before approaching the counter and making a purchase. Through local SEO, you can be seen as the best solution – and the most trustworthy one – to your audience’s needs.
Establish your authority in the local industry
Not all businesses who excel in a field excel in specific localities. Each locale has their own set of needs and circumstances – something that you can show mastery over. Efficient local SEO techniques will show that you know not only the usual needs in the industry, but the specific needs of the locals as well.
Improve lead generation and sales
The ultimate goal of every marketing strategy is to bring in more leads, and hopefully, turn those leads into paying customers. This is something that a reliable local SEO strategy can do for you. With more people in close proximity discovering your business, the higher the chances of people walking in and the better your opportunities of bringing in more sales.

It’s not enough for your pages to rise to the top of the results page for general searches relevant to your business. What’s more important is that people you have better access to are the ones you reach.

Find out more about how local search engine optimization can bring in the numbers you’ve been targeting for your business all this time.

FAQ 

What is meant by local SEO?

Local Search Engine Optimization is a way of marketing your business online in order to be found in local searches. In other words, it’s an effort to promote a company that wants to improve their ranking locally.

Local SEO is in fact a branch of SEO with an emphasis on promoting your products or services at the exact time local customers are looking for them on the Internet. It’s a crucial practice for brick and mortar businesses that helps them target within a certain proximity.

How can I do local SEO 2019?

The practices differ from a regular SEO strategy but mostly because they focus strongly on improving a company’s position in a local search. There are several strategic parts of local search engine optimization that aim to outperform the competition.  

  1. Google My Business – create a page and optimize it.
  2. Localize your website – add a city, area, address on your website and distribute local keywords naturally throughout the page.
  3. Get customers reviews and ratings – the positive ones contribute to your website by showing Google’s algorithms your business is trustworthy and useful.
  4. Online business directories and citation sites – this helps customers find your business faster and improves ranking.
  5. Backlinks – high-quality backlinks are particularly beneficial for the local search algorithm.
  6. Mobile optimization – because the majority of internet users rely on their smartphones when they search for local products or services.

How do I find local SEO?

Finding a reliable local SEO company can be a daunting task. There are, however, a few things you should pay particular attention to when choosing your search engine optimization team. 

  • Get estimates from several SEO companies so that you can compare their offers. 
  • When an SEO company promises you to appear on the first page within a month or two, look further.
  • Ask local SEO companies to show you their case studies and previous campaigns.
  • Check online reviews.
  • Ask for a specific plan of the strategy. Focus on long-time goals and ways to achieve them.
  • Be sure you know about the payment structure.
  • Check if the company has worked with a business from your industry.

What is the difference between SEO and local SEO?

Search Engine Optimization aims at improving your business’s ranking in SERP. But there is a fundamental difference between local SEO and organic SEO strategies. In simple words, local SEO targets clients within an established perimeter, it is based on a geographical location of your business. Organic SEO, on the other hand, is a wider practice that focuses on improving your website’s position in SERP based on high-quality content.

Their primary goals are fundamentally various and not all businesses can benefit from solely organic SEO. Sometimes it is much wiser to focus on a local market and grow from there instead of throwing yourself into the deep end. It’s much more difficult to appear in the top results in SERP when you focus on general, highly competitive keywords. And here’s where local SEO proves to be more reliable.

Why local SEO is important?

Local SEO is crucial for brick and mortar companies. Nowadays online presence is as important as word of mouth used to be. Appearing in the search engine at the exact time potential customers are looking for a product or a service is a huge advantage.  

Local SEO helps improve online visibility based on your business’ location. This directly translates to bigger traffic on your website. A good strategy will provide your company with relevant clients, which can boost sales. Then satisfied customers may leave a positive review that will build your credibility, reputation, and reliability.

How do I dominate local SEO?

Simple SEO can be done without the help of a search optimization company, however it is highly advised to put yourself in good hands of professionals. They will know exactly what to do in order to achieve your goals with local SEO.

Dominating local SEO means covering the basics such as listing your business in Google My Business, enhancing the content on your website and perform off-page optimization. But there’s more that could be done. You can blog about special events and encourage people to comment on it. Guest posts on high authority websites is a great way to create quality backlinks. Networking with other local businesses and collaborating with them will help your business grow locally. And let’s not forget about landing pages, mobile optimization, and creating relevant, informative and useful content on a regular basis.

How do I use Google Maps for SEO?

If your business appears on Google Maps, you’re more likely to be found locally. Submitting your business to several directories will improve your visibility on Google Maps. Of course, you should create a profile on GMB and add keywords in the name of your company. Always keep your profile updated.

In 2019 Google released an update that changed the major factor for ranking in local searches. From now on it focuses on proximity to searcher. If your business profile on GMB is not up to date, Google may put a pin in the wrong place. This will confuse your customers, and if they report it, you will lose reliability. Not to mention that your business may not even appear in the local search. Taking care of it is, therefore, of utmost importance.

What is Google local listing in SEO?

Google My Business, previously knowns as Google Local, is a free tool that’s designed to help business owners manage their online presence. When you create a profile there (which is free), you will have access to various tools that will give you crucial insights into understanding your local visibility. You will be able to manage your information such as opening hours, address, phone number, and interact with your customers by responding to their reviews.

Google My Business is a tool particularly useful in local SEO. If your company is verified by Google it will be perceived as more trustworthy, reliable, which will directly translate to higher CTR and therefore more traffic on your website and attract more potential customers.