Construction Software SEO Case Study

4x Traffic in 18 Months

The construction time-tracking app developer reached out to Miromind to increase organic traffic to the website. The high-quality product was receiving positive reviews from companies in the construction industry. However, the website lacked visits from the target audience.

In June 2024, the marketing team reached out to Miromind to improve the quantity and quality of organic traffic to the website.

Fragmented Keyword Targeting

The website had several pages targeting very similar keywords. As a result, these pages were competing against each other in Google search results. This keyword cannibalization limited the site’s ability to reach top positions consistently. Cannibalization wasn’t immediately obvious and required professional auditing to catch and fix.

Underperforming Content

Several blog posts on the website were low-quality AI-generated articles that did not fully satisfy search intent. These pages struggled to rank and offered little value to construction professionals. Multiple Google Core Updates over the past years caused these posts to rank low.

Analytics & Tracking Issues

Google Analytics and Google Tag Manager were not set up correctly. Key events were missing. Meanwhile, tracking errors made it difficult to measure performance and connect SEO efforts with real user behavior.

Competitive Construction Software SERPs

The construction software niche is highly competitive. Many keywords are dominated by established SaaS companies with strong domains and large content libraries. Ranking for commercial and product-focused queries required a creative approach.

To address these challenges, Miromind implemented a comprehensive SEO strategy. It included a variety of standard out-of-the-box solutions mixed with unique tactics designed for the client.

Technical SEO & Analytics Fixes

We started with a full technical audit and analytics review. The quick fixes included:

• Fixed Google Tag Manager implementation issues
• Corrected GA4 tracking errors
• Set up new conversion and engagement events
• Implemented AI-powered tracking reports

This allowed us to start gathering correct data for tracking future SEO purposes.

Keyword Cannibalization Cleanup

Our content and technical teams identified pages competing for the same keywords. After reviewing performance metrics and discussing options with the client’s team, we:

• Removed duplicate pages with no strategic value
• Merged overlapping content into consolidated pages
• Updated internal linking to support the primary URLs

This helped Google better understand page relevance and improved ranking stability. Finally, each page ranked for its own keyword.

Quick Wins Optimization

We identified underperforming pages that required only minor improvements, such as:

• Updating titles and meta descriptions
• Improving keyword placement
• Enhancing internal links

Thanks to these efforts, within two months, organic traffic increased from 1,000 to 1,400 monthly visits.

Content Audit & Quality Improvements

Our content audit uncovered low-quality AI-generated posts that failed to meet user expectations. We rewrote and expanded these pages using Miromind’s content framework. The tactics focused on:

• Clear explanations for construction professionals
• Practical use cases
• Answers to questions

We created and optimized content both for search engines and AI tools. This helped the website appear in LLM search and AI Overviews.

Content Strategy Development

We built a long-term content strategy and editorial calendar in collaboration with the client’s internal team. The strategy focused on:

• Evergreen construction topics
• ToFU keywords such as time tracking, labor management, and job site productivity
• Interactive and engaging content (e.g., construction calculators and comparison pages)

The full content strategy included current and future blog post writing following the best SEO practices.

Off-Page SEO & Ongoing Work

While working on the website, we also executed a clean off-site SEO strategy that included:

High-Quality Backlink Building

We focused on acquiring high-quality backlinks from authority websites related to construction project management. These links helped strengthen domain authority in Google’s “eyes.”

Ongoing Page Optimization

SEO improvements didn’t stop after publishing content. We continuously analyzed page-level performance using advanced SEO tools. Based on this data, we refined headings, internal links, and keyword placement.

Continuous Technical Monitoring

We ran regular technical audits with tools like Screaming Frog and Ahrefs to uncover new issues with the website. Our team checked indexing, traffic fluctuations, and other metrics to gain insights into potential for improvements.

Content Updates

We reviewed existing pages and new blog posts to make sure the information stayed accurate. Our team suggested and implemented content refreshes based on the new data.

After implementing Miromind’s full SEO strategy, the website experienced steady traffic growth and demonstrated impressive keyword visibility.

Within 18 months, organic traffic increased by 400%.

Several competitive keywords reached or improved to top positions in Google, including:

• “construction time and attendance software” – improved from position 33 to #1
• “construction time tracking” – moved from position 20 to position #2
• “biometric construction time clock” – moved from position 8 to position #1

The website now ranks for a broad set of commercial and informational keywords relevant to construction companies. It’s bringing in steady traffic from visitors with high conversion potential