The patient advocacy platform needed to rank for YMYL healthcare content but faced challenges with low-quality UGC pages, insufficient EEAT signals, and limited organic visibility in a competitive medical niche.
MiroMind implemented technical SEO from the ground up, strengthened EEAT with structured data and authority signals, improved content quality, executed a competitor-informed link-building strategy, and expanded local pages based on GSC data.
Our Approach
To address these challenges, Miromind implemented a comprehensive SEO strategy combining technical SEO, content quality improvements, authority building, and data-driven expansion.
Technical SEO
Miromind supported the client during platform development and ongoing improvements. Key actions included pre-deployment SEO audits, post-deployment audits, full backend and frontend SEO reviews, and page speed, indexing, and crawlability checks. The team made sure that all SEO features were implemented from the start.
EEAT Implementation for Healthcare Content
Given the YMYL nature of the website, strengthening EEAT was a top priority. Miromind implemented multiple authority signals including automatic structured data for personal healthcare advocate pages, clear content structure, factually accurate information, content clusters for topical authority, and strong author profiles.
Content Quality Improvements
Miromind conducted a full content audit to identify low-quality AI-generated and UGC pages. The team improved weak content, removed pages with no strategic value, and enhanced clarity, structure, and medical accuracy.
Off-Page Strategy
Miromind performed in-depth competitor backlink research to understand what worked for top-ranking websites and build a scalable off-page strategy. The analysis included number of backlinks, type of referring pages, domain authority, and anchor text patterns.
Data-Driven Content Expansion Using GSC
A key part of the content strategy involved analyzing real search demand using Google Search Console data. The process included exporting query data, clustering queries with significant impressions and local intent, identifying queries without dedicated landing pages, and creating optimized local pages. Newly created local pages began driving significant organic traffic.
Advanced Analytics and AI Traffic Tracking
In addition to standard analytics setups, Miromind implemented AI traffic tracking to monitor visibility across LLMs, helping with content ideas and optimization for AI search.
Ongoing SEO
Ongoing work included keyword research refreshes, keyword tracking, content strategy refinement, content recommendations for the client internal writers, permanent link-building, and page-level improvements.