SEO for Construction Companies

Construction SEO Attracts Business 

Does your construction company need to attract new business? A major challenge among AEC businesses is a lack of website engagement. While sharing information via social media posts can be effective, an effective SEO campaign can easily drive over 1,000% more visitors to your site than social media alone.

To that end, most successful construction companies have already seen the value of the importance of SEO thanks to a measurable growth in leads and sales. Since the goal of search engine optimization is to get your website to the top of search engine results, the improved visibility makes it easier for potential clients to find your services instead of those of your competitors.

Effective SEO for Construction Captures Interest 

A good SEO strategy understands and takes into account the industry landscape. But gaining leads and customers takes more than rising to the top of the search engines. To get prospective buyers to visit your site, you need to offer them informative and relevant content that will pique their interest.

At the end of the day, SEO is really about making your content as accessible, visible, and engaging as possible. This means making sure that your website is running in peak physical form while presenting content in a way that makes it as easy as possible for search engines to index and rank it, while ensuring your website’s structure is optimized for a great user experience.

How our SEO Strategy for Construction Companies Generates Leads 

Regardless of the industry, smart business owners turn to SEO when they need to take their sales and revenue to the next level. Unfortunately, a visually attractive website alone won’t be enough to get you to the top of search results where clients can easily find you and enquire about your services. In this highly competitive industry, the only construction companies that succeed are those that invest in excellent construction lead generation services.

To be able to grab construction industry leads and convert them into customers, you’ll need to work with a partner who:

Understands and appreciates the construction sector challenges and pain points that will appeal to your potential clients;
IIs straightforward and transparent in its dealings, and openly explains the entire SEO process in a way that is easy to understand;
Goes out of its way to give you insightful and useful feedback that you can use in future lead generation

Miromind has years of experience helping construction companies acquire qualified leads that generate conversions to an extent that few other SEO firms can match. Whether you’re looking for industrial construction leads or local construction leads, our team will help you achieve your goal. We’ve worked tirelessly to streamline our lead generation process, making it as straightforward as possible, so you’ll always have complete clarity before committing to the process.

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Learn How Our SEO for Construction Companies
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Our Construction SEO Techniques Involve:

Identifying In-Depth SEO Keywords for Construction
Before you can attract visitors to your website and generate leads, you need to know what drives and motivates them. This is why lead-generation keyword research is the foundation of any SEO campaign. Without proper keywords, you’ll end up ranking for the wrong search terms — resulting in low-quality website traffic that is highly unlikely to convert.
Generating SEO-Optimized Content for the Construction Industry
With buyer-focused keywords in hand, we’ll help to craft a content strategy designed to capture your potential customers’ interests and drive them to your site. Informative articles, blogs, and downloadable content are just some of the ways we can help you attract leads and move them along the sales funnel until they are ready to book a consult.
On-Page SEO for your Construction Website
Having great content is only half the battle. You need to ensure that your site is completely optimized for search engines so that it is likely to rank highly. As well, we’ll secure high-quality backlinks that will boost your website’s authority for greater visibility.
Local SEO for Construction Businesses
Since many of your customers will search for construction companies in their area, you’ll need to ensure that your business appears in the local search rankings. Our team will work to optimize your website for local SEO construction, helping ensure you are visible to those looking for nearby businesses.

Miromind: Our Construction SEO Process

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    Step #1: Identify your construction company’s unique value proposition


    In order to create customized solutions for your construction business, Miromind will consult with you to identify your business’ unique value proposition. Having worked with a variety of companies in the construction sector, we realize that every business is unique and requires a customized approach that allows you to stand out from the competition as opposed to a one-size-fits-all solution.

    We’ll evaluate your content marketing strategies and email campaigns to ensure that we understand your marketing goals and then align our team to deliver results. Miromind assesses the parameters you identify to deliver qualified potential leads into your prospect pool. This way, we have clarity on the issues you care about and we can tailor our services to suit your needs.

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    Step #2: Draft an intervention


    Once we fully understand your objectives, we’ll draft an intervention plan detailing every step of the process and the results we expect from each step. We’ll assemble a team of skilled lead generation experts who will make sure that your construction business attracts quality leads that should ultimately generate impressive conversions. At this point, we will then send the draft plan to you for review.

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    Step #3: Execution


    At Miromind, we put our heart and soul into quantifiable lead generation results for your construction business. Some of the tasks we undertake in our execution phase of lead generation include making outbound calls on your company’s behalf, using email marketing to generate leads, and expose your brand — as well as setting up and implementing targeted communication that can drive up sales and increase positive brand exposure. Throughout this process, we continuously review every intervention to ensure that it maximizes the results we set out to achieve.

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    Step #4: Progress reports


    Miromind offers detailed progress reports that clearly explain how the lead generation project is doing as well as projecting our future expectations. We’ll prepare cost efficiency reports designed to help you make decisions on the next phases of project spending. Our clients are continuously informed about the lead generation process, and we always strive to base our partnership with you on communication and trust.

Contact Miromind today and let us discuss how we can help you generate quality leads for your construction business