On-page Optimization Services

The manual audit is a vital precursor to optimization. It’s a process that cleans all the errors from your platform, ensuring there isn’t anything setting back your pages. During this step, we address all the problems affecting individual pages and the website as a whole, ensuring better content indexing, smoother browsing, improved readability, and, overall, a better user experience.

We use an in-depth keyword research process making sure there are no stones unturned. We analyze your industry and competitors and research your services to create the best keyword recommendations.

When we conduct keyword research, we put emphasis on phrases that can benefit your business. In the end, there’s no reason to pursue keywords that will have no impact on your bottom line. Then, we use this information to create actionable content that will answer the user intent and provide the ultimate user experience.

During the process, we also consider latent semantic indexing. By analyzing related phrases, we learn what other keywords are relevant to that particular query. That way, we can create article clusters that would better promote your website.

From on-page optimization and content strategy to website structure and user experience, we offer excellent onsite SEO services to our clients.

On-page SEO refers to all the small things we do on your platform that would make it more suitable for users. Not only that, but we also create articles that make your site worth visiting in the first place. Ultimately, a wide-scale on-site SEO will drive more organic traffic and improve your search engine ranking for a target keyword.

On-site SEO also includes technical improvements. Unlike a regular technical audit, where we try to improve various global aspects of the site, technical fixes during on-page SEO focus on fixing and boosting individual pages.

For example, we’ll check each page on your site, looking for potential errors. Depending on how much content you previously had, this can be an extremely arduous process, potentially taking days to finish.

It isn’t uncommon for a page to suffer from various issues, such as a missing meta description or broken external and internal links. Other errors might include unoptimized images, poor grammar, improper use of scientific sources, and other things that might ruin the experience of the target audience.

One of the most popular on-page SEO services is content creation. Many website owners don’t know how to efficiently approach this process, which is why they ultimately hire an SEO agency to help them out.

Truth be told, if you don’t have a good understanding of optimization, you should never create articles by yourself. Even if you can provide expert opinions and generate masterful pieces, off-page and on-page SEO factors will prevent you from reaching top spots in search engine rankings. In other words, without optimization, it will be a fool’s errand.

Luckily for you, MiroMind knows exactly how to help you. Besides creating masterful texts, we also use various search engine optimization tricks to help you reach the top of search engines. After spending all these years in the business, we understand how a typical user interacts with a page, and we can create perfect articles to keep them engaged.

Nowadays, creating a powerful article isn’t enough to penetrate the top of search rankings. Instead, you need to introduce various on-page elements to boost your SEO efforts.

During on-page content optimization, the MiroMind team makes sure that your article is suitable for readers and search engines. We do so by improving grammar, phrasing, and generally, ensuring that the reader can easily go through a piece. This is followed by improving content structuring, adding bullets, and implementing internal linking.

A big part of on-page content SEO is running articles through various content tools. We make sure that each piece includes the necessary keywords that would help search engines index the article for particular queries. Furthermore, the process of keyword optimization can also improve your placement within search engine ranking pages.

Back in the day, metas were used to improve placement within search engines. In a nutshell, you could reach the top of page one by simply introducing a few relevant keywords in the title tag and meta description.

Although no longer as potent, meta tag optimization still serves an important function. These tags are shown within SERPs, providing a brief description of your content. By reading metas, users understand what’s the page all about, which could help them make the decision about what to click on.

In other words, while not direct ranking factors, meta descriptions and title tags are vital for increasing click-through rates. This, on the other hand, is important for search engines as it helps them establish the relevancy of content.

Internal linking is one of the more overlooked SEO processes. Similar to meta tags, it isn’t something that has a direct impact on your articles, although it provides numerous indirect benefits.

First off, by using smart interlinking, you can entice a visitor to keep browsing your pages. This sends a strong signal to Google, boosting your search engine placement. Aside from that, internal links are vital for creating content funnels and clusters, prioritizing certain pieces over others.

Out of all these different benefits, boosting sales is the most important one. Basically, you can use internal links to drive leads from web posts to your service and product pages, significantly increasing your site conversions.

Conversion rate optimization, or CRO, isn’t necessarily a part of SEO service; it’s a stand-alone process that can improve your sales across the board. Nevertheless, we use the best CRO practices when doing on-page SEO to ensure our clients are satisfied with the traffic quality.

During SEO campaigns, the MiroMind team puts emphasis on CTAs (call-to-action) and other relevant tactics. That way, we can “persuade” the visitors to visit priority pages and make a purchase. Besides that, we’re also very careful how we present the client company to readers so they’re not dissuaded from converting.

Data is vital for any optimization process. We use it to assess different aspects of page and website performance, including ranking keywords, organic traffic, click-through rates, bounce rates, and so on.

When we take on a new project, the first thing we do is set up Google Analytics and Google Search Console. Although simple processes, many site owners still struggle to implement these tools. Once we create accounts, we can utilize the insights to improve various aspects of your site.

Another thing that makes on-page SEO important is the improvements to website structure. One of our priorities is making the site architecture as simple as possible, allowing visitors to reach any page in three clicks. Furthermore, we ensure that all the menus are easy to spot so that the users can easily jump from one category to another.

Improving navigation is vital for Google robots. It allows them to quickly and easily index all the pages and show them in search results. Good architecture is also vital for users as it can significantly improve the browsing experience, allowing them to find the pages they need with minimal effort.

For the most part, speed optimization correlates with image optimization. During this step, we eliminate or reduce all files and page elements that would interfere with its speed and, thus, performance. It’s vital that every page on your site opens in three seconds or less otherwise, there’s a good chance that a visitor will leave without interaction with the content.

Nowadays, page speed optimization is one of the critical processes that ensure a smooth user experience. We implement it as a part of our overall SEO processes, for example, when creating new website content or performing technical audits.