Local search engine optimization differs dramatically from international SEO. Companies that target communities instead of countries have to consider multiple nuances related to a small target audience. The SEO approach has to prioritize quantity over quality and explore numerous avenues of branding.
Miromind has been helping local companies stand out from the crowd and climb to the top spots of search engine result pages (SERPs). Over the past years, we’ve achieved impressive results with many clients. Let’s take a closer look at some of our Local SEO case studies.
Local SEO Case Study #1: Paving and Sealcoating Company – First Page of Google for Local Industry Keywords
ABC Paving & Sealcoating, a top commercial paving contractor in Florida, partnered with Miromind to enhance its local visibility. This local company was struggling to rank for local keywords.
Strategic Approach: Miromind began by conducting in-depth technical audits. We identified multiple performance bottlenecks and structural flaws. The team then:
Strategic Approach: Miromind launched a comprehensive local SEO campaign. We began with an advanced technical audit that found mobile responsiveness issues, missing important tags, pagespeed issues, duplicate metadata, and structural inconsistencies. Our team then:
Strategic Approach: We developed a comprehensive SEO plan and:
Strategic Approach: Miromind began with a thorough technical audit. We identified indexing errors, site structure problems, and performance issues. Our SEO experts collaborated with BeCloud’s internal team to implement proper solutions as fast as possible. We also:
With the right approach to GMB optimization, it is possible to increase traffic dramatically.
Mobile-First Design Is a Must for Local Reach
Most local searches happen on mobile devices. If a site isn’t fast and easy to use on phones, users leave immediately.
Improvements that work in our experience:
We use multiple tools, beyond Google’s “People Also Ask” section, to find questions that need answering.
Local Link Building Requires Community Involvement
Getting backlinks from local news outlets, bloggers, schools, or business directories can bring SEO success.
We reach out to the relevant websites in the area to secure collaboration opportunities for each local client. After years of such efforts, Miromind has an impressively wide network.