Companies from all over the world work with the B2B SEO Agency Miromind to achieve their SEO goals. Our team of SEO experts has already helped many B2B businesses get their websites to the first page of Google and bring more clients to their digital doorstep.
The specifics of B2B businesses make SEO campaigns more complicated. Each requires thorough investigation, comprehensive planning, and seamless execution. Miromind’s experience with different B2B sectors helped achieve exceptional results.
Let’s discuss our top B2B SEO case studies:
IT Company: From 45 to 45,000 Impressions in Less than a Year
Client: IT Management Company
Industry: IT
Products: IT Services and Solutions
Challenge
The IT Services Company faced significant challenges in lead generation due to:
- Lack of content on the website
- Technical issues affecting site performance
- Poor keyword implementation hindering SEO efforts
Solution
Miromind developed a comprehensive SEO strategy to improve online visibility and lead generation:
- Website Audit: Analyzed structure, content, and technical aspects, identifying key areas for improvement.
- Keyword Research: Conducted in-depth research to target high-intent keywords at various stages of the sales funnel, addressing gaps in the website’s content.
- Content Strategy: Developed a content marketing plan to fill gaps, target audience pain points, and build topical authority in the IT Services niche.
- Backlink Strategy: Focused on acquiring high-quality backlinks from authoritative sites to improve domain authority.
- Ongoing SEO Tactics: Implemented on-page SEO, streamlined internal linking structure, and technical SEO improvements while continuously monitoring analytics for optimization.
Results
- Impressions: From less than 50 in November 2022 to over 45,000 by October 2023
- Daily Clicks: Increased from 4-15 to 100-180 per day over the same period
This collaboration brought an immense increase in quality traffic and helped the company bring in new clients with high lifetime value.
More here: https://miromind.com/cases/it-company-case-study
Oil and Gas Company: Sharp Increase in Organic Traffic
Client: Trellis
Industry: Oil and Gas, SaaS
Products: Trellis Inform, Trellis Connect, Trellis Transact, Trellis Insight, Trellis Datastore
Challenge:
Trellis faced challenges in gaining organic visibility despite having a high-demand SaaS platform:
- Low rankings for competitive industry keywords
- Lack of a comprehensive content strategy affecting SEO performance
- Technical issues hindering site optimization
Solution
Miromind implemented a detailed strategy to boost organic traffic and improve SERP rankings:
- Marketing Analysis: Evaluated existing onsite and offsite tactics to identify gaps and inefficiencies.
- Technical Audits: Ran in-depth audits to uncover and resolve website issues, collaborating with Trellis’s internal team to address technical challenges.
- Content Strategy: Reviewed and revamped content development efforts, including advanced keyword research and improved content implementation.
- Backlink Strategy: Developed high-quality, authoritative content for external publication to strengthen the backlink profile.
- Ongoing Support: Continued recommendations for on page optimization and off-site efforts, helping Trellis implement crucial changes to improve website performance.
Results
- Organic Traffic: Doubled over the 1.5-year collaboration period
- Keyword Rankings: Significant improvements in rankings for competitive industry keywords, achieving top-page results on SERPs
This was one of our big wins in the complex and competitive oil and gas industry. The Miromind team brought new ideas and SEO strategies to the table to help Trellis achieve incredible results in the digital arena.
More here: https://miromind.com/cases/trellis-case-study
Cybersecurity Platform: A 100% increase in organic traffic in less than a year
Client: Balbix
Industry: B2B SaaS
Product: Balbix Security Cloud (cybersecurity platform)
Challenge
Balbix’s cybersecurity platform was underperforming in organic search despite a well-designed website and valuable content:
- Low Rankings: Despite valuable resources, the site wasn’t achieving the desired visibility on search engines.
- Insufficient Organic Traffic: Resulted in fewer revenue opportunities and limited reach.
- Underperforming Internal Marketing Efforts: The company’s internal team struggled to boost its organic presence.
Solution
Miromind worked closely with Balbix to implement a comprehensive strategy for increasing organic visibility and traffic:
- Quick Wins Audit: Identified and addressed surface-level issues to make immediate improvements.
- In-depth Technical Audit: Uncovered technical issues such as missing metadata, duplicate pages, and 404 errors, with recommendations for fixes.
- On-site and Off-site SEO Strategy Development: Provided guidance on advanced keyword research, content strategy, and content optimization to fill gaps and improve rankings.
- Link-Building Strategy: Focused on high-quality content creation and securing backlinks from authoritative sites, improving brand awareness and driving traffic.
- Ongoing Monitoring: Regularly tracked campaign performance and adjusted tactics to accelerate results.
Results
- Traffic Growth: Doubled organic traffic between August 2021 and August 2022
- Improved Rankings: Significant growth in keyword rankings, reaching top positions for competitive terms
Overall, Miromind’s search engine optimization efforts led to Balbix achieving its organic marketing goals. The streamlined website now drives significant traffic. Meanwhile, the company is benefitting from increased brand visibility.
More here: https://miromind.com/cases/balbix-case-study
Managed Service Provider: 1st Place on the SERPs for Competitive Industry Keywords
Client: BeCloud
Industry: Managed Services Provider
Product: IT Services
Challenge
BeCloud faced several obstacles that hindered its ability to rank in a competitive industry:
- Technical Issues: Multiple website problems impacting search rankings.
- Keyword Implementation Issues: Insufficient use of relevant keywords across website content.
- Content Gaps: Lack of strategically placed, optimized content to target key services.
- Poor Backlink Strategy: Limited authoritative backlinks affected digital credibility.
- Competitive Landscape: Struggled to cut through the noise and attract potential clients.
Solution
Miromind worked closely with BeCloud to develop a targeted SEO strategy for improving online visibility:
- Technical Audits: Identified and fixed technical issues preventing high rankings.
- Keyword Research: Conducted thorough keyword analysis and provided recommendations for strategic implementation across the site.
- Content Strategy: Developed a comprehensive content plan to improve keyword integration and enhance credibility.
- Backlink Strategy: Implemented a link-building strategy, creating high-quality content to secure backlinks from authoritative sites.
- Ongoing Monitoring: Continuously tracked improvements and provided recommendations for further optimization.
Results
- Top Ranking: Achieved top rankings for the highly competitive keyword “AWS consulting services.”
- Improved Digital Presence: A revamped website now consistently attracts new clients, increasing BeCloud’s visibility in the market.
Miromind’s professional assistance allowed BeCloud to overcome technical and content challenges. We helped position the client as a leading IT service provider in a competitive industry.
More here: https://miromind.com/cases/becloud-case-study
Common B2B SEO Challenges and Gained Insights
MiroMind’s success across various industries highlights a consistent approach to solving complex digital marketing challenges. Across all four B2B SEO case studies, our experts demonstrated their impressive ability to address common hurdles. They solve such issues as technical website errors, poor keyword implementation, lack of a solid content marketing strategy, and weak backlink profiles.
Comprehensive Approach
We take a comprehensive approach to each project. Our team usually begins by conducting detailed audits—technical, content, and UX—to identify core problems and inefficiencies.
Once we have all the data, we don’t just go for generic solutions. Instead, our experts develop unique campaigns based on comprehensive analytics. Be it targeted keyword research or personalized content development, we keep the nuances of B2B in mind and come up with top-notch strategies.
Collaborative Process
We work closely with internal teams to make sure that they don’t just implement improvements but also gain the necessary knowledge to continue enhancing the website
The success stories of our clients speak for themselves. We can maximize organic traffic, achieve top rankings for competitive keywords, and help B2B companies grow.
Experience that Keeps Expanding
While B2B companies have many options to choose from, they prefer a company that achieves real results. Even though SEO isn’t a quick win, it creates a foundation for stability and consistent growth.
The experience that Miromind continues to gain while working with B2B companies across numerous industries is turning it into a top SEO company in the world. We know the importance of continuous learning and flexibility. That’s why we analyze each collaboration to gain insights into our further work.
How B2B SEO Differs from B2C SEO
B2B SEO and B2C SEO differ almost as much as B2B and B2C companies. Since the target audiences behave differently, you can’t adjust a B2C SEO strategy to work for B2B and vice versa. To achieve top results in B2B SEO, you must take a completely different approach to building a campaign. The main factors to consider when switching from B2C to B2B are:
Different Target Audiences
B2C SEO targets individual consumers who make quick purchasing decisions. They are often making these decisions based on emotions or trends.
Meanwhile, B2B SEO focuses on professionals, business owners, or procurement managers. These people usually have a highly logical and research-driven buying process. Many B2B decisions involve a single decision-maker or a small group of stakeholders who are pressed for time.
Because of this, B2B content must be highly informative and concise. The focus should be on providing value and demonstrating expertise rather than creating emotionally-driven content.
B2B Keywords Have Lower Search Volume
B2C businesses target high-volume keywords that appeal to a wide audience (e.g., “best running shoes” or “affordable laptops”). At the same time, B2B keywords tend to have much lower volumes because they focus on narrow subjects (e.g., “enterprise cybersecurity solutions” or “cloud-based ERP software for manufacturers”).
A lower search volume is not always a disadvantage. In B2B SEO, it presents an opportunity. B2B keywords tend to have higher intent. Accordingly, the people searching for them are often closer to making a business decision. The key to B2B SEO success is targeting the right long-tail keywords around the buyer’s intent.
Long Sales Cycle
B2C purchases can happen in minutes while B2B decisions can take months. Businesses invest in research, compare multiple solutions, and consult with different stakeholders. A single purchase involves numerous steps.
This longer sales cycle means that B2B SEO needs to nurture leads throughout the buyer’s journey. Content must keep potential customers engaged at every stage. SEO also has to work in tandem with other marketing tactics, such as email campaigns and retargeting. Otherwise, it’s easy to lose the busy decision-maker’s attention.
B2B Needs More Expertise
Google cares greatly about EEAT (Experience, Expertise, Authority, and Trustworthiness) for industries where misinformation can be costly (such as finance or healthcare). B2B businesses must demonstrate deep expertise and credibility to rank well in search results.
Accordingly, content must be concise and based on verifiable facts. B2C content can sometimes rely on catchy copy created with the help of AI. Meanwhile, B2B content should feature expert opinions and industry research. Some effective strategies include incorporating author bios, citing reputable sources, and adding client testimonials to the website.
Different Traffic Expectations
In B2C SEO, high traffic numbers are often the goal because even a small percentage of conversions can result in significant sales. B2B SEO, however, is more about quality over quantity. A website might get fewer visits, but each visitor has a much higher potential value.
Instead of the “more the better” approach, effective B2B SEO efforts prioritize attracting the right kind of traffic. High-intent visitors who engage with long-form professionally-written content or download resources are far more valuable than casual browsers.
Different Metrics for Analytics
Since B2B SEO serves a different purpose than B2C SEO, success metrics also differ. While B2C businesses often track metrics like total page views, bounce rates, and online sales, B2B companies focus on:
- Lead generation: The number of qualified leads generated through organic search.
- Time on page: A key indicator of engagement with informative content.
- Form submissions/downloads: The number of users who download whitepapers or request demos.
- Conversion rates for high-value actions: Instead of direct sales, the focus is on actions that indicate strong interest, such as signing up for trials.
- Customer journey tracking: Since B2B sales cycles are long, SEO teams must track how users engage over time and across multiple touchpoints.
The shift from broad traffic numbers to meaningful engagement is what can make the B2B SEO strategy successful.