A Powerful B2B SEO Strategy Needs More Than Keywords
Today, B2B companies understand that poor search engine visibility is no longer an option. Your profitability depends on Google’s algorithm deciding that your website’s content deserves to be ranked higher than those of your competitors’.
It used to be that B2B SEO (search engine optimization) was as simple as performing long-tail keyword research to drive organic traffic lead generation. With the right pieces of content and some link building, businesses could enjoy high results page rankings
But those days are over. With search algorithms constantly evolving and becoming more complex, you need a B2B SEO agency that adapts with them and stays on top of the latest B2B SEO best practices. At Miromind, we understand that doing keyword research to drive traffic is only part of the equation. Our team of international SEO experts will take a deep dive into your business goals to build a tailored B2B SEO strategy that not only brings you more visitors – but also turns them into customers
Complete Off Page and On Page SEO for B2B Companies
A good B2B SEO strategy has to juggle many moving parts to be effective. Google’s algorithm evaluates a number of factors to determine how high your website content will rank in the organic search results. Ultimately, you need to have a team in place that understands what these factors are and how to ensure your web pages and blog posts outperform those of your competitors.
These can be divided into off-page and on-page SEO factors.
On Page B2B SEO Services
Our B2B SEO agency will analyze your current page performance and make adjustments as needed to ensure optimal performance. These include making content adjustments and recommendations for proper keyword usage, as well as ensuring that the content itself is as engaging and conversion-focused as possible.
Off Page B2B SEO Services
Off page SEO addresses those behind the scenes factors that may not be apparent yet are critical to getting high visibility. These can include everything to measuring site speed, managing backlinks, and performing regular maintenance activities that help Google decide to display your pages as high in the search results as possible.
B2B SEO Agency That Boosts Conversions & Maximizes Your ROI
Sure, hiring a B2B SEO agency to do your SEO can bring you an increase in website traffic. But even if you manage to own the first spot for a given search term, flooding your site with visitors, it won’t translate into more revenue if the traffic doesn’t convert.
Because you don’t need traffic; you need relevant traffic.
Miromind takes a conversion-focused approach to all of our B2B SEO efforts. This means that all of the traffic we deliver to your site will originate from relevant search volume. Our buyer-journey keyword research, targeted content marketing, multi-location SEO and B2B local SEO services ensure that only the visitors who want to buy your product or service reach your site – improving your ROI and boosting your bottom line.
Attract Customers and Improve Your Profits!
B2B SEO Agency with a Proven Track Record of Success
Since every industry has unique challenges and needs, taking a cookie-cutter approach to SEO simply won’t work. That’s why you need to work with a B2B SEO agency that understands your industry-specific problems.
Miromind has helped dozens of B2B companies achieve their business goals over the past decade. We’ve provided expert digital marketing and B2B SEO services to a wide range of clients in the construction, retail, and services sectors.
Plus, our B2B SEO services for tech companies can improve the profitability of your software, technology or IT company thanks to our unique insight into the always-changing technology landscape.
Work With A B2B SEO Company
The majority of SEO agencies don’t discriminate between B2B and B2C marketing. Unfortunately, these two processes require different approaches. Which is why you should work with the online marketing experts who understand what it takes to succeed in the business-to-business arena.
If you’re ready to improve your profits through a dramatic boost in website visitors who are specifically looking for what you have to offer, get in touch with us today for a free B2B SEO services quote.
B2B SEO vs B2C SEO: What’s the Difference?
The one-size-fits-all approach doesn’t work when you’re adapting best SEO marketing practices in targeting vastly different audiences like a business entity (B2B marketing) and a legion of individual consumers (B2C marketing). Knowing the difference helps when you’re designing websites focusing on specific buyer types, and our guide will help you set the rules that power search engine optimization efforts to achieve a quantum leap in productivity while adding ballast to your bottom-line.
It’s not that B2B and B2C websites are mutually exclusive; some commonality can’t be ignored.
- Consumers are increasingly using mobile devices to access websites, and that means your site follows a responsive design that makes content optimized to a variety of screens to promote user-friendliness. Basically, you are tweaking your code to boost content planning, website design, and performance metrics to run smoothly on a smaller screen that can be adjusted exponentially.
- The language of communication becomes clear and precise to suit the taste and needs of the audience, with consumers preferring a simple and straightforward language devoid of technical jargon and heavy-handed specifications. Businesses, on the other hand, require you to provide information that may be geeky or nerdy with lots of industry-specific jargon.
- An intuitive navigation protocol ensures that searchers move quickly between pages to zero in on the stuff they’re interested in, and searchers don’t get suspended in a matrix of confusing choices. When navigation is simplified, you’re empowering user experience.
- Sites that lower the loading time to 2 seconds on large pages and just under 800ms on simple pages are best optimized to deliver user satisfaction, and achieving that benchmark demands that you rework your entire performance metrics starting from scratch.
- When you deploy basic to the most advanced cybersecurity protocols and plugins, your website is less vulnerable to a hack attempt. You have a security team in place that neutralizes vulnerabilities by updating security patches regularly.
In our opinion, there are 7 critical factors that make B2B and B2C websites very different from each other, and that these variations influence the way SEO marketing is conducted. Let’s take a closer look at the marketing issues involving B2B and B2C companies.
The 7 Strategic Differentials That Define B2B and B2C SEO Marketing
The framework uniting the five common features that we listed doesn’t change; these basic features remain constant and immutable. The differences that we’re elaborating have more to do with how you approach designing and how you gradually improve your workflow. It doesn’t matter if you happen to be a techno novice; get ready for a sea change in your mindset.
SEO Marketing Strategy 1#
Being Unwaveringly Focused on the Decision Maker
The people making decisions, whether it be the CEO of a business or a retail consumer, approach decision-making from an entirely different perspective, and this has a huge impact on the way marketing wings try to influence these buyers.
The B2B Ecosystem
When you’re handling a company, B2B SEO targets two sets of customers – one is the user, a tier 2 employee, possibly a researcher, whose job is to study every available option to zoom in on the product or service that fits the company’s requirements, or something that can be customized to the company’s needs. The other is the chooser, the policymaker, the person who finally gets to decide the offer, who holds the key to business growth.
The dialogue between users and choosers, culminating in the decision-making process, may take weeks and even months to come around, and that implies that SEO for B2B marketing strategy becomes a long drawn-out process rather than an immediate sell-your-pitch-and-book-the-order deal.
The B2C Ecosystem
The business CEO deciding on an expensive CRM solution to streamline his in-house team and outstaffing partners would be totally at variance with the consumer and mother of two needing an immediate replacement for a kitchen appliance that broke down while cooking goulash.
The business CEO may take his time mulling options while deliberating with his team of 30 staff, but the desperate mother, facing distress in the kitchen, is unlikely to waste any time before plunging headlong into the market to find a solution.
The B2B buyer gives you room to maneuver and fine-tune your marketing strategy for better results. The B2C buyer will search the web and come knocking on your door asking for immediate solutions, and if you’re not ready with B2C SEO initiatives, you’ve lost the consumer for all of eternity.
So the first rule of SEO marketing is to create a strategy that is tailor-made to the decision-maker that you happen to be targeting and to fine-tune the plan considering how quickly the buyers respond to your pitch.
SEO Marketing Strategy 2#
Clearly Understanding What Motivates the Decision Maker
If knowing the buyer is the first step in your business growth trajectory, understanding what motivates the buyer to come searching for you helps you clinch deals faster. Your website becomes stronger when it perfectly mirrors the needs or goals of the buyer.
The B2B Ecosystem
The B2B website has to position itself as a problem solver of a more significant magnitude. Problem identification and solution execution become a time consuming and expensive process for any company.
At this point, you need to step in and reinforce the validity of your solution and promise improved ROI by benchmarking your standards. In a professional and technically competent way, you explain what the solution is, how it delivers results, and what it does to erase the buyer’s pain points.
The problem is that you can’t rush a B2B SEO strategy and hold it hostage to your business agenda; you need to leverage SEO for B2B marketing to unerringly focus on the benefits and anchor your arguments in concrete by citing live test cases that eased pain points of others similarly placed.
For example, it won’t do to state that your CRM solution guarantees customer satisfaction. Show the buyer how effortlessly CRM can be customized to their unique business needs, how automation improves customer conversion and retention, and how CRM seamlessly integrates the company’s business apps on to an easily accessible platform.
Building dedicated pages, informational videos, and peer podcasts create confidence in buyers when they see solutions unfolding before their eyes.
The B2C Ecosystem
If logic and reasoning pack power and persuasion into the B2B marketing campaign, the B2C campaign addresses two qualities that are altogether different – impulsivity and emotion. The mother of two struggling to replace her broken home appliance is best appealed to at an emotional level.
The consumer is rational enough to have sifted through various options to come to your doorstep. Emotional branding is what’s going to clinch an impulsive buy for you. The appeal and glamor that you build around the project automatically addresses the sense of urgency that brings the consumer to you.
The most successful B2C SEO strategies use super high definition images to appeal to the senses, irresistible offers make the consumer tarry and consider, attractive discounts sweeten the deal, the time frame (offer closes by) adds a sense of urgency, and within nanoseconds, a deal is clinched.
SEO Marketing Strategy 3#
Improving the Aesthetic-Ambiance of Your Website
Web design is such a huge map that you’d be confused about where to point the compass and which direction to move. But there are vital differences between B2B and B2C websites that you’re better off understanding. It’s important because the design differential can make or break your customer wooing campaign.
The B2B Ecosystem
If you carefully observe SaaS companies, you’ll see a good number of them actively promoting solutions that help other businesses run faster and better. Then you dig deeper and assess companies that are really successful in e-commerce, the companies that are transitioning to a speedier growth curve or expanding their services. You’ll notice these companies replicating specific SEO for B2B marketing metrics that guarantee steady business growth.
- These companies use B2B SEO to create a minimalist approach to design where the loud, the ornate, and the complex give way to a simplistic website design that is easy on the eye, yet carries the buyer directly to the solution that erases the pain point.
- The typography will be conservative and staid, and the images and videos will be executed with clinical perfection and professionalism.
- The color selection will be tuned to the niche and appears downplayed with softer shades that don’t overwhelm the senses.
The CTAs won’t be “Buy This,” “Buy That,” or “Click Here,” “Do That.” Instead, we have unambiguous CTAs leading the buyer directly to the issues that address the buyer’s needs. For example, our CRM solutions provider may like to include the following CTAs that actually voice the innermost needs of buyers:
- Comprehensive App integration: “I want all my apps on the same page.”
- A Collaborative Workspace: “I want all my customers to connect to me anywhere, anytime, with whatever device they have.”
- Strategizing SEO Content: “I want my global outstaffing team optimizing content on the same page.”
At one stroke, intelligent B2B SEO has addressed the personal pain points of the business buyer, minimizing the time spent in navigating between pages searching for customized solutions to specific problems.
The B2C Ecosystem
The B2C website literally has a free run over cyberspace, choosing an adventurous and fun-filled approach to web designing that is consciously geared to project brand imaging, seeking to attract large swathes of retail consumers.
- The images become stunningly attractive, a feast of visually pleasing eye candy that literally stops consumers in their track, presenting the kind of lifestyle choices that fulfill aspirations, and make them feel happier about themselves.
- There’s greater leeway for deviating from the standard rules of typography in favor of more straightforward language that may even sound colloquial. As long as it’s readable and communicates effectively with the consumer, it’s ok.
- Color is an essential cue for appealing to the consumer’s craving for an aspirational lifestyle. All shades of color appear larger than life if only to forge a link at an emotional level, and persuade the consumer to give in to the impulse of the moment and satisfy his needs without further ado.
A good example would be the Airbnb rental that showcases exquisitely colorful images of elaborately designed homes and vacation properties, opening windows to stunning scenery, offering consumers a glamorous lifestyle choice at an affordable rate.
SEO Marketing Strategy 4#
Content Is King, but the Lannisters and Targaryens Wear Different Crowns
The decision making businessman and the retail consumer approach you from different perspectives that demand content that is customized to the buyer’s needs. Even if content is the King of your marketing fortress, the B2B and B2C Kings wear different diadems.
The B2B Ecosystem
B2B content marketing aims to establish that you are an authority providing expertise and deep insights regarding a product or service that can be customized to business needs. You work harder at explaining how your solution is unique and offers better value compared to the competition, as you seek to lay the foundation for buyer confidence and trust.
B2B buyers will be at ease with technically superior blog content that is rich in information, and research-based white papers that clearly separate the product from its closest competitors. The medium that you choose to relay the message works best when content is directed at LinkedIn where the best business minds gather to deliberate the pros and cons of competing products.
When you focus SEO for B2B marketing on niche industries, content needs to acquire the look and feel of language that addresses the core concerns of the buyer, and that involves setting up dedicated pages branching off into instructional videos, informative podcasts, and authoritative peer reviews.
For example, assuming that you are selling CRM solutions, it’s not enough to trumpet that you are the best in the business. Get down to brass tacks, and make extensive use of B2B SEO to actually show how your solutions can be customized for startups, small and medium-sized business, and established corporates. Dispense with the generic advice that you usually provide, and create separate pages for each niche showing how each industry benefits.
The B2C Ecosystem
Remember that emotional satisfaction is the key driver of B2C purchasing. Deliver content that offers preferential pricing and plays up the prestige attached to your brand recall. The aim is to make the consumer feel good about the decision he is making and how it fulfills aspirational goals that he can get bragging rights to.
Grammarly, the highly successful online proofreading software, starts its pitch with the header “Better writing, Better grades” clearly and succinctly explaining what the software aims to accomplish and how consumers benefit by it. They do this with four simple words. Audience-specific content marketing couldn’t get better. Forget reams of unending prose; a simple sentence carries a punch in B2C marketing.
When it comes to B2C marketing, you have unfettered access to social media to post simple videos, condensed messages, and an array of high definition images that do a great job of influencing individual consumers to create an abiding awareness about products and services.
B2C marketing is more flexible in encouraging user-generated content across the whole medium of audio, video, text, and images that spread the right word about you and expand your domain dominance.
SEO Marketing Strategy 5#
Snowballing the Conversion Rollercoaster That Spells Business Success
Businesses don’t mind spending time and resources casting their net far and wide to decide what’s best suited for their operations. Naturally, this makes B2B marketing a long-term venture aiming to educate buyers.
The consumer, on the other hand, has less time at his disposal and is driven to satisfy a current need arising from urgent necessity. It becomes apparent that you need different conversion optics to grab and retain different buyer types. What you need is a call-to-action (CTA) guide targeting B2Bs and B2Cs differently.
The B2B Ecosystem
We’re already aware that decision-makers exist at different levels within organizations carrying out various responsibilities. You’ll see them studying your firm, digging deeper into product research, reviewing competitive pricing options, and requesting for demos, besides clarifying details. These movers and shakers will be hitting your sales funnel at different points, and how ready you are with your response determines how successful you become in canvassing their business.
The B2B SEO best practices present an array of options that aim to educate and inform the buyers as and when they make contact, and that’s easily accomplished by designing a robust system of calls-to-action.
For example, let’s assume that you’re a catering business delivering food to local businesses. Using B2B SEO best practices you could position a catchy phrase at the buyer’s entry point saying –
“ A satiated tummy is at the heart of great food and pleasing service.”
This could be followed by a brief explanation stating –
“we offer speciality gourmet dishes, combining the freshest ingredients and custom-cut meats presented in a style and ambiance that is as unique as your needs.”
Now, you are free to position pithy CTAs directly beneath your message leading the buyer to different menus/delivery services suiting individual buyer needs. Your B2B SEO basics are fulfilled- you have educated, you have informed, and you have addressed every pain point that the buyer can think of.
The B2C Ecosystem
With retail consumers, your initial point of contact could also be the last so you pack as much action as you can muster by designing and presenting an excellent site map, besides ensuring that buyers don’t get caught in a maze of CTAs that confuse people more than they convince.
Let’s assume that you’re a retail site selling fashionable garments. The ideal B2C SEO strategy would be position your prominent CTAs above the page fold, guiding the visitor to “Add to Cart” or “Proceed to Checkout” as deemed appropriate. You’ve given the lowdown on the product, and you’re asking the visitor in unmistakable terms to get cracking on what you want them to do. You’re giving the visitor an option either to get in and book the order or to get going where they want to go. No obligations.
SEO Marketing Strategy 6#
Gauging Effectiveness in Responding to Queries and Aggregating Customer Data
You’re aware that the best SEO practices are geared for achieving one common goal – that of improving your website’s user-friendliness. But in most cases, user experience plummets on reaching the “contact us” page. This is an area that demands remedial action.
The B2B Ecosystem
B2B buyers are more inclined to leave their queries/ contact information with you in the hope of getting a quick and appropriate response. And you can’t afford to fail them. In truth, your failure to persuade a buyer to fill out the contact form or to answer a query represents the loss of a potential customer.
In line with result-oriented B2B SEO protocols, ensure that the title makes the purpose of the form clear, the contact form itself is short and convenient to handle, and the fields of information that your request are purely “need-to-know” information that helps you assess the customer’s background even as you analyze and prepare a response to the query.
Remember that something as precious as an email address is enough to start a conversation and fashion a B2B proposal that is tailored to the buyer’s needs.
The B2B buyer is more invested in developing a long-term relationship and is amenable to repeat orders and wouldn’t mind some complexity. So the B2B check out protocol may involve handling of multiple requests, and making room for customized payment and delivery options, all of which the buyer would be willing to discuss.
The B2B SEO best practices now use AI-powered chatbots capable of archiving and learning from buyer interactions to enhance user experience in personalized communication.
The B2C Ecosystem
The B2C buyer, being in a hurry, has less time to waste on lengthy logins and unending registration formalities. The simplest of contact forms will suffice, capturing the first and last name, and email address. A field for mobile number may be marked as optional. The checkout protocol has to be seamless and intuitive without involving sales staff or needing telephonic clarifications.
Many successful companies create catchy and appealing contact forms that elicit information by offering something tangible in return. Such companies permit consumers to subscribe to special offers and to manage the subscriber account at their own initiative. In this way, buyers are free to decide communication options and choose how offers can be personalized.
SEO Marketing Strategy 7#
The Challenge of Building Trust to Seal Deals and Clinch Conversions
Ever heard of the term Social Proof? It’s behavioral science telling you that people generally tend to overcome their personal reservations and make decisions based on what seemingly authoritative people say. I hate bananas, but when I see the entire community going gaga over bananas, I sense there must be something good about bananas, so I’ll try them.
The social proof behavioral quirk has been used ad nauseum by B2Bs and B2Cs to build trust and rope in new customers, especially the fence-sitters. But the way the social proof is handled by the two marketing streams is very different.
The B2B Ecosystem
By now you are aware that B2B SEO marketing has a long-term perspective just because it takes time to educate and inform, and that trust and confidence cannot be created overnight. For this reason, you need to arm yourself with as much social proof as possible to convince buyers that your product is the real thing. The following strategies will accomplish that goal with ease:
- Securing the testimonials of prime customers for services rendered.
- Aggregating the personal reviews and ratings scored by customers for products and services.
- Highlighting case studies that showcase how efficiently your solutions work.
- The positioning of high-visibility company logos of trustworthy clients or prominent partners.
- Researched comparative studies differentiating your product and pricing models from your biggest competitors.
- Recognition you receive from prestigious forums, industry peers, and authoritative figures.
- White Papers detailing authoritative and authenticated information that educates and enlightens buyers.
The objective of B2B SEO best practices is to find and leverage your best social proofs and to use them to project your brightest image.
The B2C Ecosystem
B2C marketers have successfully deployed social proof to convince the worst fence-sitting consumers and improve conversion rate optimization. Consider the following facts:
- More than three-quarters of active consumers trigger a purchase decision only after studying product reviews.
- The review contributed by a third party is considered to be more reliable than the sales copy or manufacturer’s product description. (another way of saying that you trust an unknown third party review more than what the manufacturer says in the description).
Social proofing as an ideology is well ingrained in consumer psychology. Else, why would a long line of customers waiting to enter a restaurant encourage us to visit that restaurant? Why do shops display pictures of celebrity endorsements, if only to remind consumers that their products have the highest visibility? Why do clubs and private resorts make you wait an eternity for membership if only to preserve an air of exclusivity?
The B2C SEO social proofing initiative is easier to sustain by gathering as many product reviews as you can, and by encouraging third parties to comment on products and services in social media. Allow old clients to wax eloquent on the benefits accruing to them from your services. Gradually and inevitably, social proofing begins to accelerate conversions, bringing on a silent revolution that boosts the bottom-line.
How To Choose B2B SEO Services: 10 Questions To Ask A B2B SEO Agency
Some business owners think that B2B SEO is overrated. The reason is that they’ve never worked with a top-notch B2B SEO agency.
It’s not a secret that all marketing tricks become less efficient with time. That’s why agencies that don’t stay on top of their game often can’t achieve the same results as before.
The key to B2B SEO is regular development and improvement. Regardless of the niche, SEO can be highly effective but only when done right.
Today, the demand for B2B SEO services is high. Where there is demand, there is supply. Business owners struggle to find the right B2B SEO company and often fail, getting lost in offers.
It’s vital to realize that searching for an ideal service provider may take time. But the hours, days or even weeks you spend on the selection are an investment in the future of your business.
In this article, you’ll learn how to choose an SEO agency and which questions to ask to make the final decision.
How To Choose a B2B SEO Company
These tips can help you select several candidates for an interview.
1. Ask Around
The best reviews come from people you know personally. So before going any further, ask your coworkers, partners, friends, and family members about their experience. Perhaps, someone has already done the research for you and found a top-notch B2B SEO agency.
However, even though live reviews are an excellent way to find a company, they shouldn’t be the only way. You can consider using a few of the below tips to find a couple of other candidates for comparison.
2. Search Online
Top-notch companies that know the power of SEO for B2B have a strong online presence. By using such resources as Google, Yelp, and Yellow Pages, you can find extensive information about providers that suit your needs.
Respectable online resources usually have genuine client reviews about the service provider to help you form an opinion. They can also give you a link to a website so you can find more information.
Pay special attention to the company’s website. SEO providers know about the importance of user experience. The website should:
- Have a simple navigation
- Offer quick contact options (preferably live chat)
- List client reviews
- Provide valuable information
- List past projects or clients
If you aren’t happy with the way the website works, you may want to consider other options.
3. Define Your Budget
All SEO agencies have different pricing options and models. Location, services provided, project complexity, and much more could affect the cost of B2B SEO services. Before scheduling an interview, define your budget. How much are you willing to spend on SEO in the next year?
It’s important to understand that SEO is an ongoing process, not a short-term project. B2B SEO best practices involve constant promotional efforts. From content creation to link building, you need the services to be provided continuously.
So when planning your budget, you have to figure out how much you are ready to pay for SEO monthly or annually. Based on that information, you can eliminate a few candidates.
4. Connect with Past or Existing Clients
Before you meet the representatives in person, you can ask them to help you contact previous clients. While reviews you find online are nice, it’s always better to speak with a client in person. Have a list of questions ready to make the conversation short yet informative. The first reaction to your questions is always the most important one.
How happy are they with the services of a company you’ve chosen? Did they face any unexpected hidden fees? Did the SEO team help make improvements, increase revenue, and raise brand awareness? Are these people comfortable to work with?
It’s worth remembering that opinions are subjective. So it’s better to get more than a couple before making the final decision.
5. Consider Location
Many business owners make the mistake of searching for a local B2B SEO agency. In the 21st century, remote collaboration has become an integral part of virtually any business. However, some people still limit themselves to working with companies in their vicinity.
When it comes to SEO, remote collaboration is highly efficient. There is no need to look for a company in your area. All of the work will be done remotely anyway. Meanwhile, depending on the location, you may not always have a good choice of companies with fair price lists.
If you don’t limit yourself to your city, the possibilities of finding a top-notch B2B SEO company grow tremendously.
6. Check Out Their Marketing Efforts
To learn more about the team you are about to hire, find out how well it markets itself. Besides checking out the website, you can visit their social media accounts. Also, take the time to read their blog. How well written is it? Would you trust their content creators to write for your website?
A strong B2B SEO agency should be doing an outstanding job marketing itself. If the company’s Twitter posts are outdated, it doesn’t have a Facebook account or hasn’t listed itself on Yelp, it should raise a red flag.
By figuring out how well the company promotes itself, you can make a conclusion about its professionalism. You can also do the same type of research about its past or existing clients.
7. Schedule an Interview
Once you have a list of potential candidates, schedule an interview with each one of them. Remember, interviews may take time. But the more information you get, the more chances you have of making the right decision.
While shooting questions during an interview, ask yourself how comfortable you feel speaking to these people. Remember, you’d have to work with them side by side for months or maybe years. If something seems off, consider other candidates. Personal comfort is highly important for productive collaboration.
10 Questions to Ask an SEO Company
When you schedule an interview, you should have questions ready. While asking them, pay close attention to the representatives’ reaction. Answers should be straightforward and to the point. If you hear any hesitation, ask to clarify.
1. Do you use a white hat B2B SEO strategy?
You may think that a respectable company is using a white hat approach by default. However, some service providers may be taking advantage of grey methods.
These days, black hat SEO can be dangerous for the reputation of your company. By violating the terms of service set by search engines, you are risking a ban.
Even though black hat SEO methods may sometimes be highly effective in the short term, in the long run the risk is too high to take. So be sure to ask a straightforward question about the matter.
2. What are your fees?
Even if you’ve checked fees in advance, it’s important to discuss the subject in person. All agencies have different payment structures. Some may charge per hour while others have monthly fees. Sometimes, you would have to sign a contract for a fixed number of months.
Ask what the fees are and make sure to understand which services you are getting for this price. If the cost seems too high or too low, take the time after the interview to compare it to what other companies offer. Make sure to choose a provider with competitive prices.
An interview is an excellent time to look at the contract. Ask to see a sample contract and study it. Do you understand and agree with it? Are there any questionable points?
Don’t forget to ask about hidden fees. A straightforward question like that could give you valuable information.
3. Who will be working on my project?
How big is the company you want to hire? While a small company may offer a personalized approach, it could be too busy to react to your needs in a timely manner. Ask about the number of employees. How many of them will be dealing with your project directly? How many clients is the company working with simultaneously?
Ask if you’ll have a personal representative, whom you can contact at any time (during work hours) to check the progress of your campaign. At the same time, find out if the company hires subcontractors to deal with some of the SEO issues.
4. When can I see my website on the first page of Google search?
This is a tricky question. It’s important to understand that a B2B SEO agency can’t guarantee you such a thing. No matter how hard they work, the results are often tough to predict, especially when it comes to timeframes.
So if a company makes any promises in response to such a question, it should raise a red flag. Instead, a respectable company can refer to past results and discuss the preliminary B2B SEO strategy for businesses similar to yours.
5. How often do you provide reports?
Since SEO is an ongoing process, you may not notice the results for some time. How can you see that the service provider is doing its work? You should be getting reports. Find out what the reporting system offered by the candidate entails.
Will you get weekly progress reports? Or perhaps the company will make a list of goals and report on achieving each one? Is there be a person responsible for reporting or do you get automated reports from the team?
Make sure the reporting system is clear and satisfies your needs.
6. What are the penalties for terminating the contract?
Even if your B2B SEO agency is doing an excellent job promoting your company, you may still want to terminate the contract before it’s over. Numerous reasons can force you to do that, from financial difficulties to changing the direction the business is taking.
Find out what you would have to do and how much would you pay for contract termination. If the “opt-out” process is complex and costly, you may want to think twice before agreeing. You should always protect yourself against force majeure situations.
7. What services do you offer?
This may seem to be a strange question, especially if the company lists its services online. However, the reality can often be different from what you see on the website. So make sure the company provides services needed for your business.
Meanwhile, ask if the provider has done SEO for B2B for companies similar to yours. Different niches require different SEO approaches. While a top-notch company can adjust to any niche, it’s always nice to work with a team that has certain niche specialization.
8. What do you plan to do to increase traffic to my website?
Even though the company doesn’t have extensive information about your business yet, the representative should give you a preliminary plan. Experienced SEO specialists can draft an approximate SEO B2B strategy on the spot.
Of course, you shouldn’t expect any details, but you can check out how well team members know their work.
9. How do you go about link building?
Link building is one of the most efficient B2B SEO strategies. However, when it comes to tight deadlines, it’s easy to start using black hat methods. This question can help you figure out whether the company is well versed in white hat link building.
The best approach to white hat link building is creating top-notch content that can attract natural links. Can the company offer such services?
10. What are the weak points of your strategy?
Here is another tricky question. Remember, ideal strategies don’t exist. Each one comes with a couple of weak points. If the provider is ready to admit them, you can expect genuine and straightforward communication with the company in the future.
If you hear about a perfect strategy that brings results in 100% of cases, consider looking for other candidates.
Final Thoughts on Finding the Best B2B SEO Agency
Choosing a B2B SEO agency may be tough and time-consuming. The above tips can help simplify the process. Don’t expect to find the ideal candidate in one day. Remember, the time you spend searching is an investment in excellent promotional efforts.