BeCloud: Case Study

1st Place on the SERPs for Competitive Industry Keywords

MiroMind is the leading digital marketing agency that specializes in improving online visibility for businesses. We work with B2B and B2C companies of all sizes to help them meet marketing goals and obtain new market share. One of the clients we recently collaborated with is BeCloud.

BeCloud is a managed IT service provider that helps companies around the globe streamline their IT strategies, undergo digital transformation, conduct AWS migration, and much more. While BeCloud offers a wide variety of high-quality services, they operate in a highly competitive landscape. The company hired MiroMind to improve its digital presence and bring more potential clients to its website.

The BeCloud website had multiple technical issues, problems with keyword implementation, a lack of strategically placed and written content, and a poor backlinking strategy. Before they started working with MiroMind, the BeCloud team couldn’t rank high enough on the SERPs to cut through the competitive noise.

Our work with BeCloud began with detailed technical audits that revealed a number of issues with their website. Many of them were interfering with the site’s ability to rank high enough to ensure the desired digital presence. The MiroMind team explained the problems to BeCloud and worked closely with the internal team to repair the issues swiftly.

One of the reasons why BeCloud had ranking problems is the lack of relevant keywords. The MiroMind team performed in-depth keyword research and made an exhaustive list of keywords for each service offered by the company. Then, we provided recommendations on implementing these keywords into the existing website content.

MiroMind’s content development team also helped BeCloud create an effective content strategy and assisted with content creation for the website. The goal was to achieve strategic keyword implementation while improving the company’s credibility in the digital space.

We also assisted BeCloud with off-site marketing strategy development. It primarily involved a strong backlink-building strategy. Our team created high-quality content that promoted the company as the expert in the field and found trustworthy websites that were willing to publish this content.

Throughout our collaboration, we provided ongoing recommendations about website design, content development, and keyword implementation. We also ran technical audits to monitor improvement and make sure that all issues were dealt with effectively.

The collaboration with MiroMind allowed BeCloud to reach its organic visibility goals. The website achieved the highest rankings for an extremely competitive industry keyword “AWS consulting services.” The company now has a revamped website that continuously brings in new clients.