Telecom SEO Case Study

A 600% increase in organic traffic in 15 months

Miromind is an international SEO company with decades of experience in the industry. We’ve worked with hundreds of organizations to help them increase organic presence and outrun the competition. Our expertise lies beyond traditional SEO. The Miromind team boosts its knowledge daily by studying the latest changes and leveraging the new data to push its clients to the top of the SERPs.

In March 2024, we started working with a telecommunications software company that builds and supports essential network infrastructure for phone and data providers. They faced the challenges of a very specific target audience in their B2B technological niche.

Highly Specific Target Audience

The client operates in a highly technical B2B environment because it serves large telecom operators and infrastructure providers. Their core audience consists of industry engineers and decision-makers, who are not easily influenced by generic marketing tactics. Reaching this niche audience with SEO required in-depth analytics and industry research.

Complex Keyword Research

Telecom infrastructure involves a specialized vocabulary that varies between countries and systems (SS7, SIP, 5G Core, etc.). Many valuable keywords had low search volumes but high relevance and buyer intent. Keyword research required a balance between precision and strategic reach.

Multiple Technical Issues

Before partnering with Miromind, the website had accumulated several serious technical issues. They were facing crawlability problems, broken links, JavaScript rendering challenges, and many more. The website required multiple fixes and a new maintenance routine.

Insufficient Content

While the company had strong expertise, its website lacked in-depth content. It was not just missing professional blog posts, several core solution and product pages were absent as well. Important topics were not developed properly. There was also no structured approach to addressing different funnel stages.

EEAT Problems

In this highly technical and regulated industry, trust and authority play a significant role, especially knowing the nature of the target audience. However, the website had limited author attribution, insufficient referencing, and few clear signals of industry leadership. All of which impacted its perceived experience, expertise, authority, and trustworthiness (E-E-A-T).

Technical Audit and Fixes

We started with a comprehensive technical SEO audit. Our team used several tools like Screaming Frog and Ahrefs to discover issues and understand which fixes need the most  attention:

• Updating outdated sitemaps and robots.txt
• Resolving crawl errors and redirect chains
• Improving Core Web Vitals scores across key pages
• Optimizing for mobile-first indexing
• Enhancing JavaScript rendering

All technical updates were accompanied by transparent reports and explanations. We helped the client understand what was wrong with the website and why we needed to prioritize certain technical tasks.

Keyword Research

Our team conducted in-depth keyword research to fit the specifics of the telecom industry. We focused on:

• Low-volume, high-intent keywords like “diameter signaling controller” and “ss7 firewall vendor”
• Product-specific and use-case-related terms such as “5g core signaling” and “private network dns”
• Brand-related terms and long-tail opportunities targeting procurement intent

We also conducted a detailed competitor gap analysis to find new keywords and capitalize on the competitor’s missing opportunities.

Creating a Content Strategy

Based on keyword and competitor research, we created a full-scale content strategy to target all stages of the buyer journey. The content strategy was flexible, so it can easily be adjusted to SEO results and the changing needs of the company.

We prioritized topics that helped build authority and support product marketing efforts.

Content Writing and Publishing New Pages

Miromind worked closely with the company’s team to create technically accurate content. This included:

• 15 core pages
• 10 industry-specific blog articles

We also provided detailed guidance on creating author bios and team pages to improve E-E-A-T signals

Off-Site Strategy Development

We went on to develop an off-site strategy, which focused on:

• Gaining backlinks from authoritative telecom publications
• Publishing guest posts and thought leadership pieces on industry blogs
• Building citations in trusted technology and infrastructure directories

Miromind stayed in continuous communication with the client to make sure that this strategy aligns with marketing goals.

Permanent Link Building

Our link-building process emphasized quality over quantity. We focused on:

• High-authority domains with relevance to networking and telecom
• Editorial links from tech analysts and review platforms
• Co-branded content opportunities with industry collaborators

Our extensive link-building network allowed us to source the best-matching websites for this complex industry.

Ongoing Page Improvements

Since SEO is iterative, we implemented a continuous improvement process. It included

• Monitoring rankings and adjusting content based on performance
• Updating older pages with fresh statistics, visuals, and examples
• Refining internal linking structures (as new pages were added)

We continue working on the overall SEO strategy to achieve the desired results.

When the client began working with Miromind, their SEO performance was relatively stagnant. Fifteen months into our collaboration, they saw a 600% increase in organic traffic, along with strong growth in visibility for its core solutions.

Our efforts helped position the website as a credible authority in the telecommunications infrastructure space. The core pages and blogs we created and published now drive at least 50% of organic traffic to the website.