When it comes to SaaS companies, the competition is fierce in almost every sector. No matter how highly functional and user-friendly the product is, it won’t bring users in without a strong marketing strategy.
The Miromind team knows exactly how to tackle the most complex challenges and bring its SaaS clients to the top of the SERPs (Search Engine Results Pages). These SaaS SEO Case studies demonstrate how the team works and what it can achieve within short (SEO-wise) timeframes.
New to SaaS SEO? Start with our step-by-step SaaS SEO framework before exploring the case studies below.
Oil and Gas SaaS Company: 100% Increase in Traffic
Client: Trellis
Industry: Oil and Gas, SaaS
Products: Trellis Inform, Trellis Connect, Trellis Transact, Trellis Insight, Trellis Datastore
Challenge:
Trellis encountered several obstacles that limited its visibility and lead generation capabilities dramatically:
- Technical Issues: Website audits revealed multiple issues that were negatively impacting search rankings.
- Keyword Challenges: Insufficient optimization for competitive industry keywords kept the company from showing up on the SERPs.
- Content Deficiencies: Lack of a comprehensive content marketing strategy to address target audience needs.
- Limited Backlink Strategy: The website lacked sufficient authoritative backlinks that could have supported its credibility.
- Competitive Environment: A complex environment that required a creative approach to SEO, which the company couldn’t provide.
Solution
Miromind worked with Trellis to create a tailored SEO and content strategy aimed at increasing organic visibility:
- Technical Audits: Conducted in-depth technical assessments, identified key issues and worked with Trellis’s internal team to resolve them.
- Keyword Research: Performed thorough keyword analysis, identified competitive terms, and assisted with proper keyword implementation.
- Content Strategy: Reviewed existing content efforts, developed a new content plan, and created authoritative industry content for both onsite and external publication.
- Backlink Strategy: Built a robust link-building strategy by publishing high-quality content on authoritative sites.
- Continuous Improvement: Monitored progress and provided ongoing recommendations for optimizing onsite and offsite efforts.
Results
- Increased Organic Traffic: Website traffic doubled during the 1.5-year collaboration period.
- Improved Rankings: Secured top positions on the SERPs for competitive industry keywords.
- Enhanced Visibility: Established Trellis as a recognized player in the SaaS natural gas supply chain industry.
Miromind’s comprehensive SEO approach allowed Trellis to overcome technical, content, and competition challenges. The team helped achieve all set SEO goals to ensure online visibility and simplify lead generation.
More here: https://miromind.com/cases/trellis-case-study
Enterprise Kubernetes SaaS Platform: From 10 to 2,000 website visitors in just 6 months
Client: KubeSphere
Industry: SaaS
Product: KubeSphere Container Platform
Challenge
KubeSphere faced several challenges when attempting to expand into the global market:
- Technical Issues: The website required numerous technical improvements to achieve higher search rankings.
- Keyword Strategy: Existing keyword strategies needed refinement to address the global audience.
- Content Limitations: The content lacked optimization for global visibility and required a robust new strategy.
- On Page SEO Optimization: Outdated on-page elements hindered search engine appeal.
- Backlink Deficiency: Limited authoritative backlinks weakened the site’s domain credibility.
Solution
The extensive experience with global SEO allowed the Miromind team to implement a successful strategy and achieve KubeSphere’s lead gen objectives:
- Technical Audits: Conducted comprehensive audits to identify technical issues and collaborated with KubeSphere’s internal team to resolve them.
- Keyword Research and Expansion: Performed advanced keyword analysis, developing and refining long tail keywords to target the global audience.
- Content Strategy: Reviewed the existing content plan and provided extensive recommendations for creating a fully optimized content marketing strategy. Provided advice on implementing branded keywords.
- On-Page Optimization: Guided the KubeSphere team in improving on-page elements to ensure higher search engine visibility.
- Link-Building Strategy: Developed a strong backlink strategy and partnered with credible platforms to post high-quality content.
Results
- Increased Traffic: Website traffic grew from a few visits to 2K visitors in just a few months.
- Improved Rankings: KubeSphere secured high rankings for multiple competitive keywords and climbed to the top positions on the SERPs.
- Ongoing Success: Miromind continued to work with KubeSphere to maintain and build upon these positive results.
With Miromind’s professional assistance, KubeSphere managed to establish itself as a competitive global player in the SaaS market. The significant growth in online search traffic and visibility continues to bring the company results and increased brand awareness.
More here: https://miromind.com/cases/kubesphere-case-study
Cybersecurity SaaS Platform: Doubled traffic and higher quality leads in less than a year
Client: Hidden under NDA
Industry: B2B SaaS Cybersecurity
Product: Cloud cybersecurity platform
Challenge
Our client faced several challenges that kept it from growing its online presence and getting quality leads. The specific pain points included:
- Low Rankings: Despite a content-rich website, the company struggled to rank well on SERPs.
- Limited Organic Traffic: Poor visibility translated to fewer website visits and reduced revenue opportunities.
- Technical Issues: Problems such as missing metadata, duplicate pages, and 404 errors affected the website’s performance.
- Content Gaps: Existing content needed augmentation to target competitive keywords.
- Weak Backlink Profile: Lack of authoritative backlinks limited organic visibility and brand awareness.
Solution
The B2B SaaS industry is a complex environment that requires a unique strategy for each new case. The client chose Miromind to create a targeted SEO strategy that could enhance its organic visibility and lead generation:
- Quick Wins Audit: Conducted an initial audit to identify and address surface-level issues promptly.
- In-Depth Technical Audit: Defined technical challenges, including missing metadata, 404 errors, toxic backlinks, low-content pages, etc. Started addressing them as quickly as possible.
- SaaS SEO Strategy Development: Delivered actionable recommendations for both on-site and off-site SEO, including expanded keyword research and content augmentation strategies.
- Content Strategy: Reviewed existing content, provided enhancements, and created a plan to address keyword gaps.
- Link-Building Campaign: Implemented a robust link-building strategy by crafting high-quality content and securing placements on authoritative websites.
- Ongoing Monitoring: Monitored campaign performance and adapted strategies to accelerate results continuously.
Results
- Increased Organic Traffic: Client’s website traffic doubled between August 2021 and August 2022.
- Enhanced Rankings: Secured top SERP positions for highly competitive cybersecurity-related keywords.
- Improved Digital Presence: Strengthened the client’s online visibility and drove high-potential clients to their website.
Miromind’s experience with B2B SaaS allowed the team to tackle issues from the get-go. Our SEO team helped our client establish itself as a leader in the competitive cybersecurity SaaS space. Substantial growth in traffic and rankings continues to bring high-quality leads to client’s digital doorstep.
More here: https://miromind.com/cases/cybersecurity-seo-case-study
Distributed Graph Database: A 300% increase in clicks in 12 months
Client: Nebula Graph
Industry: SaaS, Database, Enterprise-grade solutions
Product: Open-source Distributed Graph Database
Challenge
Before Nebula Graph started working with Miromind, it faced several serious obstacles, which were limiting its ability to convert quality clients.
- Low Rankings: The website struggled to rank on SERPs and couldn’t attract enough organic traffic.
- Content Strategy Gaps: The lack of a robust content plan kept the website from engaging users and guiding them down the sales funnel.
- Technical Issues: Various website technical problems disrupted the user experience and SEO performance.
- High Competition: Competing in a highly competitive SaaS market made gaining traction more challenging.
Solution
Miromind developed a comprehensive SEO strategy that addressed Nebula’s goals with a highly specific target audience in mind:
- Technical Audits: Conducted a detailed technical audit and quick wins audit to start resolving tech issues on the spot.
- SEO Optimization: Implemented ongoing onsite and technical SEO improvements to enhance search engine visibility. Also provided consultations on improving some important UX elements that the website struggled with.
- Content Strategy: Designed a high-quality content plan, initiated engaging and informative content creation, and ensured strategic keyword integration.
- Link-Building Campaign: Executed a robust link-building strategy to secure authoritative backlinks and improve domain credibility.
- Regular Monitoring: Continued monitoring of the website’s health to check for new problems and solve them quickly.
Results
- Significant Traffic Growth: Between June 2021 and July 2023, Nebula Graph’s organic traffic increased significantly, reaching 6,753 users per month by the end of the period.
- Improved Visibility: Clicks and impressions nearly doubled.
- New Long-Term Users: The company successfully attracted new long-term clients.
- Increased Revenue: Enhanced visibility and engagement translated into higher revenue opportunities.
In less than 12 months, Miromind changed the marketing landscape for Nebula Graph. After all the minor tweaks and major changes, the company finally started attracting quality clients. Nebula expanded its user base dramatically. Now it has an optimized website that continues to bring in leads.
More here: https://miromind.com/cases/nebula-graph-case-study
What Do All These SaaS SEO Services Case Studies Have in Common?
Although these companies operate in very different SaaS verticals, the SEO challenges they faced — and the SaaS SEO services that solved them — followed the same underlying pattern.
Each case demonstrates how a structured, service-driven SaaS SEO approach translates into sustainable organic growth, qualified traffic, and revenue impact.
SaaS SEO services started with fixing structural issues
Before any scalable growth was possible, all projects required technical SaaS SEO services to address foundational problems:
- Crawlability and indexation barriers
- Inefficient site architecture for SaaS products
- Weak internal linking between feature, use-case, and solution pages
- Technical debt limiting organic visibility
These technical SEO services for SaaS platforms removed hidden constraints that prevented search engines from properly evaluating the websites.
SaaS SEO takeaway: No SaaS SEO strategy performs without a solid technical foundation.
Keyword research was aligned with SaaS buying intent
In every case, keyword research went beyond traffic metrics.
Miromind’s SaaS SEO services focused on:
- High-intent B2B SaaS keywords
- Problem-aware and solution-aware search queries
- Product, feature, and comparison-based searches
- Keywords tied directly to demos, trials, and enterprise decision-making
This ensured organic traffic growth translated into qualified leads, not just higher visit counts.
SaaS SEO takeaway: Effective SaaS SEO services prioritize buyer intent over keyword volume.
Content strategy supported the full SaaS sales funnel
These SaaS companies already had content, but not a scalable SaaS SEO content strategy.
What changed:
- Creation of structured topical clusters
- Consistent publishing velocity
- Strategic internal linking from informational to commercial pages
- Content designed to educate, validate, and convert SaaS buyers
This content-led SaaS SEO approach strengthened topical authority and improved both rankings and engagement.
SaaS SEO takeaway: Content must be structured to support long SaaS sales cycles.
Link building supported SaaS SEO goals, not vanity metrics
Link building was implemented as part of a broader SaaS SEO services strategy, not as an isolated tactic.
Across all case studies:
- Backlinks reinforced priority SaaS pages
- Outreach focused on relevant, authoritative industry websites
- Content placements improved both rankings and brand trust
This approach ensured authority growth supported organic conversions.
SaaS SEO takeaway: SaaS link-building services must align with revenue-driving pages.
SaaS SEO services extended beyond rankings
In each engagement, SaaS SEO was treated as an ongoing growth function:
- Continuous performance monitoring
- Strategic adjustments based on market and competition
- Knowledge transfer to internal marketing teams
- Alignment between SEO, product positioning, and lead generation
These SaaS SEO services helped clients maintain momentum long after initial gains.
SaaS SEO takeaway: The best SaaS SEO services focus on long-term growth, not short-term wins.
The common SaaS SEO services thread
Across all these case studies, organic growth followed when SaaS SEO services were applied as a system, combining:
- Technical SEO for SaaS platforms
- SaaS-specific keyword research
- Funnel-driven content strategy
- Strategic link building
- Continuous optimization and guidance
That’s what turned SEO into a predictable acquisition channel — not just a source of traffic, but a driver of SaaS pipeline and revenue.