Miromind is the leading international SEO agency that works with companies across many industries. The comprehensive approach to in-depth analysis coupled with a large team of experts from every digital marketing niche allows Miromind to achieve top results.
When it comes to SaaS companies, the competition is fierce in almost every sector. No matter how highly functional and user-friendly the product is, it won’t bring users in without a strong marketing strategy.
The Miromind team knows exactly how to tackle the most complex challenges and bring its SaaS clients to the top of the SERPs (Search Engine Results Pages). These studies demonstrate how the team works and what it can achieve within short (SEO-wise) timeframes.
Oil and Gas SaaS Company: 100% Increase in Traffic
Client: Trellis
Industry: Oil and Gas, SaaS
Products: Trellis Inform, Trellis Connect, Trellis Transact, Trellis Insight, Trellis Datastore
Challenge:
Trellis encountered several obstacles that limited its visibility and lead generation capabilities dramatically:
- Technical Issues: Website audits revealed multiple issues that were negatively impacting search rankings.
- Keyword Challenges: Insufficient optimization for competitive industry keywords kept the company from showing up on the SERPs.
- Content Deficiencies: Lack of a comprehensive content marketing strategy to address target audience needs.
- Limited Backlink Strategy: The website lacked sufficient authoritative backlinks that could have supported its credibility.
- Competitive Environment: A complex environment that required a creative approach to SEO, which the company couldn’t provide.
Solution
Miromind worked with Trellis to create a tailored SEO and content strategy aimed at increasing organic visibility:
- Technical Audits: Conducted in-depth technical assessments, identified key issues and worked with Trellis’s internal team to resolve them.
- Keyword Research: Performed thorough keyword analysis, identified competitive terms, and assisted with proper keyword implementation.
- Content Strategy: Reviewed existing content efforts, developed a new content plan, and created authoritative industry content for both onsite and external publication.
- Backlink Strategy: Built a robust link-building strategy by publishing high-quality content on authoritative sites.
- Continuous Improvement: Monitored progress and provided ongoing recommendations for optimizing onsite and offsite efforts.
Results
- Increased Organic Traffic: Website traffic doubled during the 1.5-year collaboration period.
- Improved Rankings: Secured top positions on the SERPs for competitive industry keywords.
- Enhanced Visibility: Established Trellis as a recognized player in the SaaS natural gas supply chain industry.
MiroMind’s comprehensive SEO approach allowed Trellis to overcome technical, content, and competition challenges. The team helped achieve all set SEO goals to ensure online visibility and simplify lead generation.
More here: https://miromind.com/cases/trellis-case-study
Enterprise Kubernetes Platform: From 10 to 2,000 website visitors in just 6 months
Client: KubeSphere
Industry: SaaS
Product: KubeSphere Container Platform
Challenge
KubeSphere faced several challenges when attempting to expand into the global market:
- Technical Issues: The website required numerous technical improvements to achieve higher search rankings.
- Keyword Strategy: Existing keyword strategies needed refinement to address the global audience.
- Content Limitations: The content lacked optimization for global visibility and required a robust new strategy.
- On Page SEO Optimization: Outdated on-page elements hindered search engine appeal.
- Backlink Deficiency: Limited authoritative backlinks weakened the site’s domain credibility.
Solution
The extensive experience with global SEO allowed the Miromind team to implement a successful strategy and achieve KubeSphere’s lead gen objectives:
· Technical Audits: Conducted comprehensive audits to identify technical issues and collaborated with KubeSphere’s internal team to resolve them.
- Keyword Research and Expansion: Performed advanced keyword analysis, developing and refining long tail keywords to target the global audience.
- Content Strategy: Reviewed the existing content plan and provided extensive recommendations for creating a fully optimized content marketing strategy. Provided advice on implementing branded keywords.
- On-Page Optimization: Guided the KubeSphere team in improving on-page elements to ensure higher search engine visibility.
- Link-Building Strategy: Developed a strong backlink strategy and partnered with credible platforms to post high-quality content.
Results
- Increased Traffic: Website traffic grew from a few visits to 2K visitors in just a few months.
- Improved Rankings: KubeSphere secured high rankings for multiple competitive keywords and climbed to the top positions on the SERPs.
- Ongoing Success: Miromind continued to work with KubeSphere to maintain and build upon these positive results.
With Miromind’s professional assistance, KubeSphere managed to establish itself as a competitive global player in the SaaS market. The significant growth in online search traffic and visibility continues to bring the company results and increased brand awareness.
More here: https://miromind.com/cases/kubesphere-case-study
Cybersecurity Platform: Doubled traffic and higher quality leads in less than a year
Client: Balbix
Industry: B2B SaaS
Product: Balbix Security Cloud
Challenge
Balbix faced several challenges that kept it from growing its online presence and getting quality leads. The specific pain points included:
- Low Rankings: Despite a content-rich website, the company struggled to rank well on SERPs.
- Limited Organic Traffic: Poor visibility translated to fewer website visits and reduced revenue opportunities.
- Technical Issues: Problems such as missing metadata, duplicate pages, and 404 errors affected the website’s performance.
- Content Gaps: Existing content needed augmentation to target competitive keywords.
- Weak Backlink Profile: Lack of authoritative backlinks limited organic visibility and brand awareness.
Solution
The B2B SaaS industry is a complex environment that requires a unique strategy for each new case. Balbix chose Miromind to create a targeted strategy that could enhance its organic visibility and lead generation:
- Quick Wins Audit: Conducted an initial audit to identify and address surface-level issues promptly.
- In-Depth Technical Audit: Defined technical challenges, including missing metadata, 404 errors, toxic backlinks, low-content pages, etc. Started addressing them as quickly as possible.
- SaaS SEO Strategy Development: Delivered actionable recommendations for both on-site and off-site SEO, including expanded keyword research and content augmentation strategies.
- Content Strategy: Reviewed existing content, provided enhancements, and created a plan to address keyword gaps.
- Link-Building Campaign: Implemented a robust link-building strategy by crafting high-quality content and securing placements on authoritative websites.
- Ongoing Monitoring: Monitored campaign performance and adapted strategies to accelerate results continuously.
Results
- Increased Organic Traffic: Balbix’s website traffic doubled between August 2021 and August 2022.
- Enhanced Rankings: Secured top SERP positions for highly competitive cybersecurity-related keywords.
- Improved Digital Presence: Strengthened Balbix’s online visibility and drove high-potential clients to their website.
Miromind’s experience with B2B SaaS allowed the team to tackle issues from the get-go. The SEO team helped Balbix establish itself as a leader in the competitive cybersecurity SaaS space. Substantial growth in traffic and rankings continues to bring high-quality leads to Balbix’s digital doorstep.
More here: https://miromind.com/cases/balbix-case-study
Distribute Graph Database: A 100% increase in clicks in 10 months
Client: Nebula Graph
Industry: SaaS
Product: Open-source Distributed Graph Database
Challenge
Before Nebula Graph started working with Miromind, it faced several serious obstacles, which were limiting its ability to convert quality clients.
· Low Rankings: The website struggled to rank on SERPs and couldn’t attract enough organic traffic.
· Content Strategy Gaps: The lack of a robust content plan kept the website from engaging users and guiding them down the sales funnel.
- Technical Issues: Various website technical problems disrupted the user experience and SEO performance.
- High Competition: Competing in a highly competitive SaaS market made gaining traction more challenging.
Solution
Miromind developed a comprehensive SEO strategy that addressed Nebula’s goals with a highly specific target audience in mind:
- Technical Audits: Conducted a detailed technical audit and quick wins audit to start resolving tech issues on the spot.
- SEO Optimization: Implemented ongoing onsite and technical SEO improvements to enhance search engine visibility. Also provided consultations on improving some important UX elements that the website struggled with.
- Content Strategy: Designed a high-quality content plan, initiated engaging and informative content creation, and ensured strategic keyword integration.
- Link-Building Campaign: Executed a robust link-building strategy to secure authoritative backlinks and improve domain credibility.
- Regular Monitoring: Continued monitoring of the website’s health to check for new problems and solve them quickly.
Results
- Significant Traffic Growth: Between July 2022 and May 2023, Nebula Graph’s organic traffic increased significantly, reaching 6,753 users per month by the end of the period.
- Improved Visibility: Clicks and impressions nearly doubled.
- New Long-Term Users: The company successfully attracted new long-term clients.
- Increased Revenue: Enhanced visibility and engagement translated into higher revenue opportunities.
In less than 10 months, Miromind changed the marketing landscape for Nebula Graph. After all the minor tweaks and major changes, the company finally started attracting quality clients. Nebula expanded its user base dramatically. Now it has an optimized website that continues to bring in leads.
More here: https://miromind.com/cases/nebula-graph-case-study
Insights for SaaS Companies: What Do All These Cases Have in Common?
The key challenge that all SaaS companies face online is competition. It can be nearly impossible to find high-quality clients unless you make an extra effort to increase organic traffic. While PPC ads do a great job with online retailers, SaaS businesses require a more complicated approach.
At first glance, each one of the companies Miromind worked with had attractive websites. Why didn’t they bring in any significant traffic? Behind the scenes, SaaS sites lacked optimizations for both the user and the Google algorithm. Miromind made technical changes that were hardly visible but changed the website’s power completely.
Since SaaS clients take a special approach to searching for a product they need, high-quality but rarely published content won’t do the trick. They must produce content regularly and optimize each piece for the search strategically. Otherwise, all this effort goes to waste.
Besides implementing technical and content strategies, the Miromind team provided valuable guidance to each of the companies so they could capitalize on the wins and continue to enjoy traffic growth.