Cybersecurity SEO Case Study

A 100% increase in organic traffic in less than a year. Scroll to results

MiroMind provides professional SEO services to businesses that struggle to achieve their marketing goals internally. We leverage the latest marketing techniques and technologies, along with insights from our own research, large-scale testing, and hands-on experiments in algorithm behavior and machine learning. This allows us to build data-driven strategies that align with how modern search engines and AI systems evaluate and rank content.

One of our clients – a cybersecurity company that built an impressive AI-driven platform for analyzing cybersecurity posture and keeping business assets safe. This product tackles the most pressing cybersecurity issues faced by organizations around the world. Convenience and advanced UI coupled with strong ML and AI capabilities allow this platform to stand out from the competition.

Although the client’s internal marketing team was working hard to achieve an organic digital presence, the campaign results weren’t as expected. That’s why the cybersecurity company hired Miromind to strengthen its efforts through a comprehensive SEO strategy focused on long-term growth and performance.

Despite having multiple core pages and valuable resources tailored to its target audience, the website was not achieving sufficient visibility in search engine results. This weak online presence led to limited organic traffic and fewer revenue opportunities. The cybersecurity company engaged Miromind to improve organic rankings and attract high-intent prospects to the site.

To determine the most effective marketing tactics for meeting the client’s objectives, we began by running a Quick Wins audit to identify missed opportunities and low-hanging fruit, and provided instructions for fixing surface-level issues.

While the client was implementing our recommendations, we continued with an in-depth technical audit. It uncovered multiple issues, including missing metadata, duplicate pages, canonical conflicts, hreflang tag problems, non-SEO-critical content wrapped in high-priority heading tags, and 404 error pages. We delivered detailed recommendations to the client’s team, enabling them to resolve these problems effectively.

Following that, we conducted comprehensive keyword research to identify search terms capable of driving qualified traffic that converts into leads. During this phase, we analyzed large data sets of cybersecurity-related keywords and developed more than 150 new keyword clusters focused on key areas such as vulnerability assessments and remediations, security posture assessments, network anomaly detection, IoT security, and more.

Based on this in-depth research, we developed and implemented an on-page SEO strategy: optimizing existing pages, planning, and launching new ones to increase organic visibility and capture high-intent traffic.

As part of the cybersecurity SEO campaign, we also executed a targeted link-building strategy to strengthen authority, improve brand awareness, boost visibility, and support lead generation. This included writing high-quality content and collaborating with reputable websites to publish expert insights, blogs, and articles with backlinks.

Over the first nine months of the campaign, we successfully doubled the client’s organic traffic.

Between August 2021 and August 2022, Miromind’s efforts helped double the cybersecurity company’s organic traffic. We achieved impressive ranking growth for many highly competitive cybersecurity keywords such as “vulnerability scanner” or “cybersecurity vulnerability assessment” and brought the website to the top positions in search engine results.

Why Hiring an SEO Agency Is Critical for Cybersecurity Companies

After seeing what a focused SEO campaign can achieve, it’s worth zooming out and looking at why working with an experienced SEO agency is especially valuable for cybersecurity companies.

1. Compete for High-Value Organic Traffic

Cybersecurity is a high-stakes, high-competition industry. Prospective clients search Google for everything from “penetration testing services” to “ransomware protection for small business.” Ranking at the top of those search results means getting in front of high-intent buyers—exactly when they need help.

But climbing the ranks isn’t as simple as publishing a few blog posts. Google rewards technical excellence, link authority, and relevance. That’s where an agency comes in—managing everything from content strategy to technical audits to link building. They help you move from page 5 to page 1, where 91% of searchers actually click.

2. Builds Long-Term Authority

SEO isn’t just about clicks—it’s about credibility. A cybersecurity brand that consistently ranks on the first page for its core services earns a reputation for trustworthiness and thought leadership.

An SEO agency doesn’t just optimize your pages—they make sure your content strategy supports your positioning, that your site UX builds confidence, and that your digital presence aligns with your brand’s mission. Over time, this positions your firm as the go-to solution, not just another option.

3. Cost-Effective Compared to Paid Channels

While PPC can deliver faster traffic, it’s expensive and short-lived—especially in cybersecurity, where CPCs can be high. SEO, by contrast, compounds over time.

Investing in a strategic SEO partnership might take 3–6 months to show results, but once the momentum builds, the ROI grows. Unlike ads, your organic rankings don’t disappear the moment you stop paying. Over time, SEO becomes one of the most cost-effective acquisition channels in your marketing stack.

4. Scalable Expertise Without the Overhead

Building an in-house SEO team requires time, hiring effort, and ongoing training. That’s a luxury most cybersecurity companies—especially those focused on product or services—can’t afford.

An agency brings ready-to-go expertise across all areas: technical SEO, cybersecurity content writing, backlink outreach, and analytics. Instead of experimenting or hoping your internal hire has all the answers, you get a specialized team that can execute quickly and efficiently, based on proven strategies.

5. Supports Your Entire Marketing Ecosystem

SEO doesn’t operate in a vacuum. When your site ranks higher and loads faster, every other channel benefits—whether it’s Google Ads, email campaigns, or social media.

For example:

• Improved site speed and architecture reduce bounce rates from all traffic sources.

• Content optimized for SEO can be repurposed across social and email campaigns.

• High-authority backlinks and media placements enhance your credibility across the board.

SEO also brings valuable audience data—what topics they search for, how they behave on your site—which can guide messaging in other marketing efforts.