Cybersecurity SEO Case Study: Balbix

A 100% increase in organic traffic in less than a year 

MiroMind provides digital marketing services to businesses that struggle to achieve their marketing goals internally. We leverage the latest marketing techniques and technologies to boost organic traffic, increase rankings, and streamline digital presence.

One of our clients is Balbix, a SaaS company that built an impressive AI-driven platform for analyzing cybersecurity data and keeping business assets safe. This product tackles the most pressing cybersecurity issues faced by organizations around the world. Convenience and advanced UI coupled with strong ML and AI capabilities allow this platform to stand out from the competition.

While Balbix’s internal marketing team was working hard to achieve an organic digital presence, the campaign results weren’t as expected. That’s why the company hired MiroMind to strengthen its marketing efforts and achieve the desired goals.

Balbix’s informative website with multiple resources for the target audience wasn’t getting sufficient rankings on the SERPs. Poor online presence transformed into insufficient organic traffic and fewer revenue opportunities. They hired MiroMind to improve organic rankings and bring high-potential clients to the website.

To determine the most effective marketing tactics for meeting the client’s objectives, the MiroMind team began by running a Quick Wins audit and providing instructions for fixing the issues on the surface.

While the client was making changes, the MiroMind experts continued with an in-depth technical audit. It uncovered multiple issues, including missing metadata, duplicate pages, and 404 error pages. We provided detailed recommendations to the client’s team that helped them fix the problems effectively.

After running audits, the MiroMind marketing team provided expert advice on on-site and off-site SEO strategy development. We didn’t just help Balbix build a new successful strategy but also provided actionable advice on implementing it. It involved expanded keyword research, content strategy, and instructions on existing content augmentation.  

MiroMind also worked out a link-building strategy that contributed to brand awareness, organic visibility, and lead generation efforts of the client. It involved writing high-quality content and negotiating with webmasters of credible sites for opportunities to publish expert opinions, blogs, and articles with backlinks.

Over the past 12 months, MiroMind has been actively monitoring the Balbix marketing campaign and adjusting it to meet the desired objectives faster.

Between August 2021 and August 2022, MiroMind’s efforts helped double Balbix’s organic traffic. We achieved impressive ranking growth for highly competitive keywords and brought Balbix to the top spots of the SERPs.

Why Hiring an SEO Agency Is Critical for Cybersecurity Companies

After seeing what a focused SEO campaign can achieve, it’s worth zooming out and looking at why working with an experienced SEO agency is especially valuable for cybersecurity companies.

1. Compete for High-Value Organic Traffic

Cybersecurity is a high-stakes, high-competition industry. Prospective clients search Google for everything from “penetration testing services” to “ransomware protection for small business.” Ranking at the top of those search results means getting in front of high-intent buyers—exactly when they need help.

But climbing the ranks isn’t as simple as publishing a few blog posts. Google rewards technical excellence, link authority, and relevance. That’s where an agency comes in—managing everything from content strategy to technical audits to link building. They help you move from page 5 to page 1, where 91% of searchers actually click.

2. Builds Long-Term Authority

SEO isn’t just about clicks—it’s about credibility. A cybersecurity brand that consistently ranks on the first page for its core services earns a reputation for trustworthiness and thought leadership.

An SEO agency doesn’t just optimize your pages—they make sure your content strategy supports your positioning, that your site UX builds confidence, and that your digital presence aligns with your brand’s mission. Over time, this positions your firm as the go-to solution, not just another option.

3. Cost-Effective Compared to Paid Channels

While PPC can deliver faster traffic, it’s expensive and short-lived—especially in cybersecurity, where CPCs can be high. SEO, by contrast, compounds over time.

Investing in a strategic SEO partnership might take 3–6 months to show results, but once the momentum builds, the ROI grows. Unlike ads, your organic rankings don’t disappear the moment you stop paying. Over time, SEO becomes one of the most cost-effective acquisition channels in your marketing stack.

4. Scalable Expertise Without the Overhead

Building an in-house SEO team requires time, hiring effort, and ongoing training. That’s a luxury most cybersecurity companies—especially those focused on product or services—can’t afford.

An agency brings ready-to-go expertise across all areas: technical SEO, cybersecurity content writing, backlink outreach, and analytics. Instead of experimenting or hoping your internal hire has all the answers, you get a specialized team that can execute quickly and efficiently, based on proven strategies.

5. Supports Your Entire Marketing Ecosystem

SEO doesn’t operate in a vacuum. When your site ranks higher and loads faster, every other channel benefits—whether it’s Google Ads, email campaigns, or social media.

For example:

• Improved site speed and architecture reduce bounce rates from all traffic sources.

• Content optimized for SEO can be repurposed across social and email campaigns.

• High-authority backlinks and media placements enhance your credibility across the board.

SEO also brings valuable audience data—what topics they search for, how they behave on your site—which can guide messaging in other marketing efforts.