Miromind is an international SEO team whose extensive experience allows it to tackle the most complex and highly competitive niches. It has worked with multiple companies across the world to increase their visibility online. While search algorithms change and technologies become more advanced, Miromind excels at staying ahead of the competition and achieving top results for its clients.
The telecom industry poses a variety of challenges for SEO. Besides being a small niche, it’s also a B2B one. The limited number of potential clients, coupled with competition, made it hard for telco companies to attract the right audience. Even an excellent track record didn’t help the company bring the website to the top spots of the SERPs.
Telecom software company: A 600% increase in organic traffic in 15 months
Client: Telecom software company
Industry: Telecommunications
Products: 5G Solutions for telecom providers
Challenge:
Highly Specific Target Audience
The client operates in a highly technical B2B environment because it serves large telecom operators and infrastructure providers. Their core audience consists of industry engineers and decision-makers, who are not easily influenced by generic marketing tactics. Reaching this niche audience with SEO required in-depth analytics and industry research.
Complex Keyword Research
Telecom infrastructure involves a specialized vocabulary that varies between countries and systems (SS7, SIP, 5G Core, etc.). Many valuable keywords had low search volumes but high relevance and buyer intent. Keyword research required a balance between precision and strategic reach.
Multiple Technical Issues
Before partnering with Miromind, the website had accumulated several serious technical issues. They were facing crawlability problems, broken links, JavaScript rendering challenges, and many more. The website required multiple fixes and a new maintenance routine.
Insufficient Content
While the company had strong expertise, its website lacked in-depth content. It was not just missing professional blog posts, several core solution and product pages were absent as well. Important topics were not developed properly. There was also no structured approach to addressing different funnel stages.
EEAT Problems
In this highly technical and regulated industry, trust and authority play a significant role, especially knowing the nature of the target audience. However, the website had limited author attribution, insufficient referencing, and few clear signals of industry leadership. All of which impacted its perceived experience, expertise, authority, and trustworthiness (E-E-A-T).
Solution
Technical Audit and Fixes
We started with a comprehensive technical SEO audit. Our team used several tools like Screaming Frog and Ahrefs to discover issues and understand which fixes need the most attention:
- Updating outdated sitemaps and robots.txt
- Resolving crawl errors and redirect chains
- Improving Core Web Vitals scores across key pages
- Optimizing for mobile-first indexing
- Enhancing JavaScript rendering
All technical updates were accompanied by transparent reports and explanations. We helped the client understand what was wrong with the website and why we needed to prioritize certain technical tasks.
Keyword Research
Our team conducted in-depth keyword research to fit the specifics of the telecom industry. We focused on:
- Low-volume, high-intent keywords like “diameter signaling controller” and “ss7 firewall vendor”
- Product-specific and use-case-related terms such as “5g core signaling” and “private network dns”
- Brand-related terms and long-tail opportunities targeting procurement intent
We also conducted a detailed competitor gap analysis to find new keywords and capitalize on the competitor’s missing opportunities.
Creating a Content Strategy
Based on keyword and competitor research, we created a full-scale content strategy to target all stages of the buyer journey. The content strategy was flexible, so it can easily be adjusted to SEO results and the changing needs of the company.
We prioritized topics that helped build authority and support product marketing efforts.
Content Writing and Publishing New Pages
Miromind worked closely with the company’s team to create technically accurate content. This included:
- 15 core pages
- 10 industry-specific blog articles
We also provided detailed guidance on creating author bios and team pages to improve E-E-A-T signals
Off-Site Strategy Development
We went on to develop an off-site strategy, which focused on:
- Gaining backlinks from authoritative telecom publications
- Publishing guest posts and thought leadership pieces on industry blogs
- Building citations in trusted technology and infrastructure directories
Miromind stayed in continuous communication with the client to make sure that this strategy aligns with marketing goals.
Permanent Link Building
Our link-building process emphasized quality over quantity. We focused on:
- High-authority domains with relevance to networking and telecom
- Editorial links from tech analysts and review platforms
- Co-branded content opportunities with industry collaborators
Our extensive link-building network allowed us to source the best-matching websites for this complex industry.
Ongoing Page Improvements
Since SEO is iterative, we implemented a continuous improvement process. It included
- Monitoring rankings and adjusting content based on performance
- Updating older pages with fresh statistics, visuals, and examples
- Refining internal linking structures (as new pages were added)
We continue working on the overall SEO strategy to achieve the desired results.
Results
When the client began working with Miromind, their SEO performance was relatively stagnant. Fifteen months into our collaboration, they saw a 600% increase in organic traffic, along with strong growth in visibility for its core solutions.
Our efforts helped position the website as a credible authority in the telecommunications infrastructure space. The core pages and blogs we created and published now drive at least 50% of organic traffic to the website.
Telecommunication company: 250% increase in traffic and top spots for industry keywords
Client: Telecommunication company
Industry: Telecom
Product: Telecom billing solution
Challenge
Limited Audience
The company operates in a narrow B2B telecom billing niche. In essence, the company’s potential client base is limited to telecom providers, system integrators, and industry decision-makers. This audience is highly selective and difficult to reach through general SEO tactics.
Lack of Content
The company’s years of expertise in telecom billing were not reflected on the website properly. Key solution pages were underdeveloped, blog content was scarce, and important industry topics had no coverage. This created a disconnect between the company’s offline reputation and its online presence. Without in-depth resources, search engines had little reason to rank Kansys as an authority.
Technical Issues
The website had accumulated several technical problems. Pages loaded slowly, and broken links disrupted crawlability. The website had poorly structured metadata as well as sitemap issues.
Unoptimized Solution Pages
The company’s solution pages, which should have been the primary drivers of conversions, lacked proper optimization. They were missing key terms and had thin content. As a result, the company failed to capture high-intent searches related to telecom billing systems and revenue management.
E-E-A-T Challenges
The competitive telecom software industry demands its players to flaunt their trustworthiness. The website had minimal author attribution, limited case studies, and few external references supporting its authority. Without strong signals of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), search engines had little evidence to rank the site higher.
Solution
Technical Audit and Fixes
Our collaboration started with a deep technical audit of their website. The Miromind team leveraged complex tools to understand the core backend problems with the website. We discovered multiple issues like crawl errors, 4xx pages, canonicalization problems, and more.
The team worked on:
- Fixing broken links
- Restructuring metadata
- Adjusting redirections
- Removing toxic backlinks
- Fixing speed issues to improve Core Web Vitals
- Updating sitemaps and robots.txt file
- And more
Miromind collaborated closely with the team to report all the issues and implement successful fixes. We continued running audits to check how our solutions were affecting the website. In-depth technical audits were performed every few months, while tech reviews were completed ona weekly basis.
Keyword Research
Since the B2B telecom industry is small and highly competitive, the keyword research was especially challenging. We conducted an in-depth analysis to identify terms with high buyer intent, even when search volumes were relatively low.
The strategy focused on keywords such as “telecommunications billing software,” “telecom billing system vendors,” and “complex billing.”
We also carried out competitor gap analysis to identify overlooked opportunities. This approach ensured every keyword targeted the right decision-makers instead of chasing irrelevant traffic.
Creating a Content Strategy
After conducting the keyword research, we used the insights to create an effective content strategy. The plan included targeting every stage of the buyer’s journey. This included everything from awareness-building blogs to product-focused solution pages.
We created content clusters around such topics as telecom billing automation and integration with existing systems. The strategy also included thought leadership content to build authority and demonstrate expertise.
Off-Site Strategy Development
To strengthen company’s online authority, we built a comprehensive off-site SEO strategy. This included securing backlinks from trusted telecom and technology publications. Miromind used its strong network of partners around the world to find backlinking opportunities. We created high-quality content for publishing on authoritative websites and pointing search engines to the value of the company.
Content Writing and Publishing New Pages
Miromind’s content team worked closely with the company’ subject matter experts to ensure all new material was technically accurate. We created and optimized multiple new solution pages that addressed core services and answered client pain points.
At the same time, we launched a series of industry-focused blog posts designed to attract prospects at earlier funnel stages. Every page followed SEO best practices, while also being engaging and highly valuable to the reader.
Ongoing Page Improvements
SEO is never a one-time task. Over almost two years of collaboration, we continuously monitored rankings, reviewed user behavior, and updated pages.
Older content was refreshed with updated statistics and examples, while internal linking was refined. This iterative process helped the website stay up to date and continue bringing traffic.
Results
At the beginning of our collaboration, the website was not receiving any significant traffic. People who were coming to the website were either existing clients or visitors with a low conversion potential.
By the end of our partnership, the traffic increased by 250% and continued to attract the target audience. We also helped it rank in the top 10 for relevant industry keywords.
The powerful content strategy, coupled with in-depth technical fixes, allowed our client to become one of the leaders in the telecom billing digital space.