The entry of flexible working is adding to the complexity of work. The challenge facing companies is to integrate contingent resources with the permanent workforce to create one cohesive talent model or solution. Increasingly, employers are turning to Managed Services Providers (MSPs).
Being a Managed Services Provider, it’s your responsibility to provide IT and manpower support to companies of all descriptions. You make the best use of MSP marketing trends and create opportunities to escalate recurring revenues and grow your business. You need a fine-tuned MSP SEO & Digital Marketing strategy that guides clients effortlessly through your sales funnel.
Understanding the MSP Digital Marketing Concept
What is MSP marketing? Through MSP marketing, you’ll be outlining a comprehensive master plan designed to boost the sale of managed IT services. The overwhelming focus will be on targeting audiences and influencing prospective clients to seek you out.
The lead generation MSP IT marketing process is highly consultative in nature, and you’ll be investing weeks, probably months, engaging and educating your leads and transitioning them into your sales cycle. Your clients will be interested in outsourcing network administration, monitoring, and maintenance on a contractual basis, and it’s the job of an MSP SEO & marketing agency to secure qualified leads that can be converted to paying customers.
MSP marketing is not the usual marketing spiel. It’s not about convincing prospects why they need you. MSP marketing is built as a two-way process where the service provider and the client are confident that by synergizing operations both stand to benefit.
The good news is that we’ve struck the formula sourced and sustained by the most experienced growth hacks in MSP digital marketing. But we share it with an important rider. Ensure that you stay committed to the process even if it is time-consuming, and you’ll stay invested in its success because if you’re patient, the rewards will be generous.
Step1#: The Best MSP SEO & Digital Marketing Companies Customize Websites That Attract Eyeballs, Elicit Responses, and Spur Conversions
It’s a big mistake to opt for website templates that come with canned content – the result isn’t visually appealing, won’t be interesting enough to convert visitors, and to add insult to injury won’t be indexed by Google crawler bots. You need a site with original content that is designed not only to elicit response, but be appealing both to search engine and to users. Here, everything matters, from your website structure to CTA buttons and forms.
Checklist Used by Top MSP SEO & Marketing Companies for Designing the Ideal Website
Remember that clients are coming to you to redress their specific grievances, so design your pages to permit easy navigation, and don’t make clients dig deep to find answers. It would be worthwhile installing Google Tag Manager and embed and administer the code for analytics scripts before you launch the site so you can track your progress and measure the success of your campaign.
Step #2 – Onboard Professionals to Clean up Code and Streamline On-Page SEO of Your MSP Marketing Agency
Consider SEO optimization as a long-term lead generating machine that will autopilot your website as you push high-quality content. Remember that Google can’t rank your site in Top 10 unless your pages pop up with maximum efficiency.
If you’re making a solo entry into cyberspace without professional hand-holding, consider creating your website or blog using WordPress with a Yoast plugin. Yoast will make it infinitely easier to optimize your pages from the SEO angle before launching.
It’s important to know how the site is performing and know the deficiencies that impact your search engine ranking. The best way to get through that maze is to integrate the Google Search Console with Google Analytics, so you get a steady stream of powerful insights into what works for you and what doesn’t.
MSP SEO & Digital Marketing Tips
Step #3 – Run MSP Content Marketing in Top Gear to Maximize Market Visibility
The whole shebang of content marketing through creative blogs, appealing infographics, vibrant videos, and informative podcasts can’t be a one-off affair where you post in bulk and disappear for months.
Regardless of the time and energy involved or the expenses you bear, content marketing working in tandem with SEO optimization is a long-term strategy you can’t afford to ignore because it directly impacts site ranking in searches.
It’s a tough grind but all the hard work pays handsomely as Google begins indexing your content and ranking it – you’ll see how the traffic picks up and so will the leads.
Conversion ready keywords will add spice to your MSP SEO & Marketing campaign – like IT company/services/support, network support, outsourced IT, IT consultant, managed service provider or IT service provider – take each one of them and handcraft content that expands on what you have to offer.
Efficient Content Marketing Strategies Used by the Best MSP Marketing Companies
Step #4 – It Is Crucial for MSP Website to Have Optimized and Properly Structured Service Pages To Drive Conversions
Many business owners pay a great deal of attention to their traffic and rankings, often overlooking the leads and conversions that each page delivers. Meanwhile, properly structuring each of your service pages will not only allow you to rank better and drive traffic but also increase conversions.
Step #5 – Optimize MSP Marketing Automation to Counter the Competition
Do you know how expert MSP marketing strategists outgun the competition? They don’t launch campaigns unless they have the lowdown on their 10 toughest competitors. They know how their competitors build sites, the tools that they leverage, the ads they’re running, the kind of backlinks that work for them, and possibly how much it’s costing the competition to do their magic.
If you know your competition inside out, your counter-campaign strategy will gain the aggression of a Great white shark – soon, you’ll be biting off chunks of competitor traffic, your business grows and so will your leads.
Leverage online tools like SEMRush and Ahrefs that deliver breathtaking insights into how competitors are scaling their SEO and PPC strategies. Understand the competition, study them intimately, and design MSP marketing campaigns in ways that’ll beat them at their game.
Step 6# –Your MSP SEO & Marketing Strategy Is as Effective as Your Call Tracking, Form Tracking, and Lead Conversion Analysis
Have you heard MSP marketing pros waxing eloquent about measuring a campaign to manage the campaign? Well, they do have a point. When you’re spending money on building a buzz around your online presence, you shouldn’t be ignoring the phone calls, filled in forms, and email queries that the campaign generates. Tracking, recording or documenting each MSP inbound marketing query is critical to your business just as much as the campaign itself.
You should be able to track all your primary marketing avenues such as organic search, Google ads, Facebook, LinkedIn or any number of referral campaigns that you initiate. The net result is that your decisions will be driven by data, not personal assumptions or market rumors.
These periodically generated reports will show you the precise lead-generating power of each MSP marketing channel. If a significant chunk of leads is coming via one particular referral, that’s the area that should be receiving maximum attention. If Facebook isn’t working for you, spend less there and divert valuable resources to channels that are more lucrative.
Consider lead tracking analysis as a training tool that can make your team understand client dynamics and strategize how they can respond effectively.
Step #7 – Review Whether Lead Generation MSP IT Marketing Is Producing Desired Results
In turning the spotlight on your online MSP marketing campaign, are you guilty of neglecting the leads you’re generating? MSP marketing and sales teams make the mistake of ignoring online lead tracking tools and end up rerouting leads to mobiles to handle clients directly. It’s the worst-case scenario when the CFO of a 200+ user company makes a call and is hung up on because your voicemail box says it’s full. If you’re dropping leads in this manner, it’s time and money wasted.
This is why it is important to have a professional, knowledgeable, technologically empowered, and responsive sales force in place to crown your MSP marketing campaign. Whether you’re solo or managing a team, ensure you have what it takes to be an effective salesperson for that crucial last mile delivery.
Step #8: Use Ads Correctly to Power Your MSP Marketing Plan
Although paid ads are not a part of SEO campaigns, properly set up paid campaigns targeting ads at the right people, within the proper demographic, at the right time, and if you get your act together, your initiatives will bear fruit. And, one of the best ways to get started is by using Google Ads.
Do you know why most MSP Adwords campaigns fail? It’s because marketers waste tons of cash on clicks that are wholly irrelevant to their MSP. So you need to get the hang of all the negative keywords specific to your MSP niche so that only the ideal client comes knocking at your doorstep.
Ineffective landing pages also spell failure for MSP marketing AdWords campaigns, and the only way around that is to ensure you’re addressing the specific needs of the client.
Identify Audience Specific Marketing Topics for MSP and Landing Pages That Answer Leading Client Queries
Once you’ve ironed out these major glitches, you’re ready to dive into your Cost-per-Click (CPC) and Cost-per-Lead (CPL) campaigns. Remember that the success of these campaigns hinges a great deal on where you’re located. Contrary to what many marketers say, areas such as LA, New York, San Diego, and the Midwest show higher click and conversion rates in the band $12 to $30. On the other hand, if you scan the data for Miami or Texas, you’ll see the asking rate shooting up to $80 clicks for keywords that may not even be your ideal leads.
Marketing MSP Services Through Effective CPC or CPL Campaigns
MSP SEO & Marketing: The Bottom-Line
When it’s all said and done, all you want to do is to close deals that’ll drive business, and these tried and trusted strategies used by some of the most exceptional MSP owners in the industry will help you do just that. If you leverage these tips as your definitive guide, very soon the day will dawn when you progress from MSP novice to MSP mentor and be the one inspiring others to business success.