SEO for Software Companies

Struggling to get eyes on your software products and services? Whether you’re selling your own product or you’re a developer trying to find new clients, Miromind’s SEO for Software Companies puts you firmly in the spotlight.

Being the Best Software Developer in your Market Won’t Matter Unless You’re Visible.

Let’s face it: the software industry is a crowded playing field. In 2021 alone, the sector is forecast to net nearly $600 million in sales worldwide, and it’s easy for non-enterprise software developers to get lost in the shuffle. 

As a software industry professional, you understand how gaining market visibility will make or break your organization. It’s no secret that 93% of all website traffic comes from search engines. So with so much competition, and with so many websites out there, how do you claw your way out of the shadows and get noticed

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SEO Isn’t Just About Rankings. It’s About Getting You Noticed.

Whether you develop and sell your own proprietary software or provide development services for other businesses, SEO for software companies is key to getting you that essential visibility. It’s about getting you noticed and trusted by potential clients. Because at the end of the day, your products and services will languish without attracting the attention they deserve.

And while it’s true that 75% of users don’t click past the first page of search engine results, getting high rankings — while critically important — is only part of the puzzle. In addition to top rankings, you need to entice people to actually click on your website. You need leads that convert into sales. Which is why an SEO strategy isn’t worth much unless it helps you identify and connect with your target audience.

Leads Come When You Connect With Your Audience

Are you known as an authority in your software field? Have you given your target audience any reason to believe that you have what they’re looking for? Unless the answer is an unequivocal yes, then it’s not likely they’ll want to find you.

That’s why Miromind’s team of SEO experts will work with you to craft both a search ranking visibility strategy and a comprehensive content marketing plan that gets you both the visibility you need while attracting potential customers into the fold. We’ll help you connect with your audience in a way that naturally encourages them to want to learn more about you — the essential “secret sauce” of lead generation.

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How our SEO for Software Companies Process Delivers That Critical Edge

Every industry is different. Our industry-specific approach is tailored to the specific challenges of the clients we serve, and the software industry is no exception. We measure success, not clients, which is why we’ve developed a unique process that combines the technical SEO with a nuanced and creatively-crafted marketing strategy. 

Here’s how our software industry SEO services help to give you clear boost over your competition:

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    Places You Front and Center Over Your Competitors

    Whether you’re a large organization or an SMB, we’ll create a tailored strategy to boost your online presence. We’ll work to improve your website rankings so that you are visible, accessible, and easy to find. While high rankings are no longer the be-all, end-all of successful SEO, they still form the fundamental foundation of your marketing plan. At the end of the day, you need to be seen before you can attract clients.

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    Establishes Your Authority and Credibility

    You may have the exact software product or development service a client is looking for. But if you don’t establish a level of authority and credibility, you’re likely to lose the sale. Why? Because people want to know they can trust the people they do business with. That’s why our SEO strategy involves helping you connect with your audience while establishing you as an authority, giving you an essential credibility edge over your competition.

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    Improves Your Brand Recognition

    Establishing brand recognition upfront means spending less time convincing potential customers who you are and what you do. Once they know who you are, your target audience will be much more likely to want to engage with you.

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    Delivers Leads to Your Sales Team

    All of these strategies — search engine visibility, establishing trust and credibility, and generating brand recognition — come together in a carefully-orchestrated way to help you connect with your target audience, with the ultimate goal of converting them from interested visitors to paying customers.

Why Miromind is the Experienced SEO Agency for Software Companies You Should Trust

Unlike most SEO companies, we’ve worked hard to establish our proven track record as a results-oriented agency focused on complete transparency, ROI, and dependability. We’ve been awarded Top Rated SEO Agency status by both Clutch and Upwork thanks to our unique industry-specific approach that focuses on our clients. 

With access to comprehensive reporting, world-leading communication, and a strict no-contract policy, you’ll find our enthusiastic team of SEO professionals a joy to work with while having the confidence that comes with knowing exactly what we’re doing for you, how we’re doing it, what the expected results are, and which benchmarks are being met. 

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Our SEO For Software Companies Process

While most SEO agencies take a cookie-cutter, one-size-fits-all approach to SEO, we’re different. Each SEO strategy is customized to the unique challenges of a given industry. On top of that, we use a combination of established best practices and proprietary tools to develop, execute, and complete the SEO strategy for your software company. Here’s how our process works:

  • Identify Your Unique Service Proposition and the Target Audience for your Software Company

    Who, exactly, are you? What, exactly, do you do? How do you differentiate yourself from your competitors? It may seem basic to you, but to your potential clients, understanding why you’re different is critically important. Before you can start your marketing plan, you need to understand exactly who your potential clients are and what they want, and why they should choose you over the competition

  • Develop a Comprehensive SEO and Content Marketing Strategy

    This keyword research and audience discoverability planning forms the backbone of our SEO strategy, helping you become laser-focused on attracting only the best, most qualified leads. After all, an SEO strategy focused solely on search engine rankings is fighting only half the battle. 

  • Strategy Execution and Reporting

    Once we’ve developed the overall strategy, we’ll begin the execution phase. With access to a complete suite of reports and summaries, you’ll have complete visibility over the project’s progress, and you’ll be able to watch your results improve as you gain more leads, more sales, and ultimately, generate more revenue.