General Local SEO SEO

Since the introduction of search engines, SEO has been praised, misinterpreted, overly simplified, and occasionally stigmatized. Given all the conflicting information on the web, most business owners don’t even know who to trust.

Despite all the misconceptions, search engine optimization remains the best digital marketing strategy. By implementing the digital process, companies can enjoy benefits such as higher traffic and conversions, increased visibility, and improved brand awareness.

Companies can use various SEO techniques to bring qualified leads to their website. Most importantly, optimization can increase customer satisfaction and retention for all types of businesses, ranging from small local companies to huge international enterprises.

These are just a few reasons why SEO is important for your business.

In this article, we’ll talk about the importance of SEO for your brand. We’ll also analyze the differences between local SEO, optimization for nationwide organizations, and large business conglomerates.

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SEO for Business: The Most Effective Way to Drive Highly Converting Traffic to Your Website

When we talk about SEO, most brands think about a potential increase in organic traffic.

But the main value of SEO isn’t just about bringing random visitors to your platform. It’s about helping you drive highly-qualified traffic. When you optimize the so-called “money keyword,” you can bring in users who are close to making a purchase.

In other words, would you rather set up a brick-and-mortar store on a back alley on an abandoned island or on a busy high street in a big city? SEO is what brings your virtual storefront to the Fifth Avenue of the Internet – the first page of Google search results.

Yes, being on this virtual Fifth Avenue doesn’t necessarily mean all the pedestrians will make a purchase. But chances are that most of them will eventually convert into loyal fans.  

This number of specialists cannot be wrong.

Visibility, credibility and brand awareness are vital to any business

70-80% of search engine users only focus on organic results. In other words, they usually avoid clicking on the paid ads at the top of the search results. In fact, according to New Media Campaigns, website traffic is around 5.66 times better than paid search ads.

Ranking higher in organic search results increases your brand credibility in the eyes of your potential customers. It signals to them that you’re at the top of organic search engine results pages not because you paid for an ad but because other users trust your judgment.

But SEO only works if you reach the top spots. Do you even remember the last time you yourself went as far as the second page of SERP (search engine results page)?

Here’s an interesting graphic from Advanced Web Ranking for you:

See how Click Through Rate drops by position? Quite dramatic, if you ask us.

Among others, Google and other search engines assess metrics such as CTR (Click Through Rate) and use them to rank web pages. Simply put, search engines are likely to place a page with a higher CTR at the top of the SERP because it will recognize such a page as more valuable to the searchers.

Getting to the top organic search positions for relevant keywords is virtually impossible without proper strategy. This is why on-page and off-page SEO holds such a massive value to your brand.

While the process takes time and effort, it’s necessary for climbing to the top of SERPs. Over time, the improved placement in Google will build brand awareness and increase the company’s reputation.

Understanding your customers is crucial both for serving the existing ones best, and for finding new ones

Another benefit of SEO is that it helps you understand customer behavior. By using various tools, you can track website performance and draw valuable insights from these metrics. These stats will help you understand the customers’ needs and why they behave as they do.

The use of SaaS allows you to analyze your work and adapt your strategy accordingly. With SEO, the guessing game is minimized.

One of the latest changes pertains to our use of mobile devices. Nowadays, desktops have become less relevant for browsing as most people use their phones to access the World Wide Web.

Google predicted this quite some time ago and has already adjusted the search engine algorithms to ignore unresponsive websites.

So if your website is not responsive, you will likely lose lots of leads. This is just one example of how user experience affects traffic and ROI, which are, after all, the ultimate SEO goals.

Every business wants to reach the top of search engine ranking pages, increase visibility, and reap other optimization benefits. Flawless user experience is an important ingredient that will help you get there.

Is SEO important for every business?

Now that we have established at least some understanding of the importance of SEO to a business, you might still have questions like these:

Is SEO important to every industry?

Can I use it alongside other digital marketing efforts?

The simple answers are yes and yes. But let’s expand a bit.

Our approach to SEO largely depends on the type and size of a business. But we also accommodate your business needs and adjust your overall marketing strategy.

The importance of SEO for small business

There are over 30 million small businesses in the US.

Unfortunately, the studies indicate that over 20% of those will fail in their first year in business. Over 30% will die out in their second year of business, and of those who survived the first two years, 50% are likely to fail in their fifth year running.

Meanwhile, only about 64% of small businesses have an online presence. This gives a major opportunity to companies that choose to implement digital processes such as SEO, SMM, and PPC.

Although each one of these promotional methods has its merits, search engine optimization remains the top choice for most brands. In the end, more than 90% of all online experiences start with a Google search.

The importance of SEO for small businesses is enormous. This is especially true when we consider how local optimization changed the way we use the web. People no longer ask a friend for referrals when looking for local handymen. Instead, they simply browse the first page of Google.

SEO tips for small businesses

There are a few universal optimization tactics every small business should implement. These methods apply to almost any business, regardless of location and industry. Here are just a couple of SEO tips for small business owners:

Get to know your target audience
Learn what your audience wants by checking UX metrics. Analyze your competitors, your strength and weaknesses, and make sure your website caters to the right users.
Perform highly targeted keyword research
Every optimization process starts with keyword research. You need to find phrases that are easy to rank for and have a high volume. Furthermore, they need to provide value to your business, potentially leading to sales.
Make sure your page speed is up to standards
40% of people abandon a website that takes more than 3 seconds to loadAs a small business, you simply cannot afford to lose this much potential traffic.
Stay up to date with the changes in search engines’ algorithms and SEO trends
You can spend lots of time monitoring the newest SEO trends and trying to adjust to them. Alternatively, you can focus on your daily operations and hire MiroMind to do the heavy lifting.

How much does SEO cost for small business?

SEO is a very cost-effective way for a small business to reach its marketing goals. The average optimization cost varies depending on the client, SEO strategy, and the number of services provided.

If you want a more definite answer – Get a quote.

We adapt our strategies to clients’ goals, budgets, and preferences. Our job doesn’t end after we perform a few basic processes. Instead, we’re constantly looking for ways to make your business thrive.

Why is SEO important for local business?

Out of all searches on Google, 46% are local searches. Out of that number, 92% of users picked local businesses on the first page of SERPs.

And here’s even more important data for you: only 54% of local stores have claimed their local listing on Google.

This is the main reason why local SEO is awesome. You can beat other brands in your vicinity by building a large customer base exclusively via Google. By the time they realize what’s happening, you’ll already dominate the local market.

Local SEO, like any other branch of SEO, entails both on-page and off-page activities. The on-page process helps you build information articles and well-functioning landing pages. Off-page processes increase your reputation, drive outside traffic, and increase link count.

Local SEO, as any other branch of SEO, entails both on-page and off-page activities.

SEO tips for local business

Claim your Google My Business profile
There’s no reason why you wouldn’t create a local business profile. It’s free and will help you get into the infamous Local 3 Pack.

If you are not familiar – Local 3 Pack appears below the paid ads in local SERPs and shows the top 3 of the most relevant businesses on the map. These snippets provide addresses, ratings, reviews, and other valuable information.

Local citations are hugely important for your local business
LWe use local citations, or business mentions, to improve local rankings. They represent one of the most effective SEO tactics that also help us attract customers. We can compare their impact to links for global results. Not only should you try to acquire as many reviews as possible, but you should also make sure they’re positive ones.
Optimize for Local Target Keywords
Optimizing for local designations, like the name of the city, is a fantastic way to harness local traffic. Identify all the local keywords through in-depth research.

Then, use the ones that make sense for your particular business. For instance, you should focus on specific neighborhoods and services. Depending on your specific case, you could create location-specific landing pages.

In case you still wonder – the quite obvious answer is: SEO is important to all sizes of businesses, and if you do your business locally then local SEO is what you have to invest in, if you want to outperform the competition.

How much will local SEO cost you?

As with other digital services, the price depends on a lot of factors. Creating a few articles isn’t the same as performing full local optimization. The good news is that we can come up with an SEO solution for every budget. So, make sure to call us today!

Why is SEO important for national business?

Generally speaking, as you increase your radius of impact, you also increase the complexity of optimization. SEO experts have to consider much more things as they scale the processes and try to reach a wider audience.

Unlike local SEO, national optimization uses a different methodology. While local brands rely on local citations, structured data, and directories, national optimization presumes keyword targeting, aggressive branding, and link-building tasks.

Do I need local SEO to do national SEO?

In theory, a company can benefit from both approaches. As you can presume, national SEO is much more applicable for companies that have stores all over the country. Local SEO is better for brands that target local residents as their primary clients.

When national SEO is better than local?

National SEO is the best solution for a business that operates online and is not tied to any physical location within one country and/or language. Those businesses that operate internationally will need to incorporate multilingual & international SEO.

If you are not sure if you should focus on local SEO or national – send us a message, and we will tailor the best SEO approach for your particular business.

Tips for a national SEO campaign

Apply Google Trends
Google Trends is a very valuable research tool for any type of company, but it brings more value to nationwide businesses. This amazing platform provides lots of valuable SEO data helping you perform keyword research and analyze traffic and competition. The data is crucial not only for measuring performance but also for tweaking your approach.
Build quality backlinks
In the ideal world, companies would organically link out to high-quality articles. Unfortunately, this doesn’t happen in practice, which is why brands have to perform backlink outreach.
SEO experts try to connect with bloggers, journalists, and digital influencers in an attempt to build links for their clients. The process takes a lot of time, but the potential benefits are immeasurable. Not only do you get quality backlinks, but you also build rapport with important people that can help you out in the future.
Furthermore, you should distinguish between good and potentially harmful links, which is another reason why SEO is important for your business.
Do not ignore low search volume keywords
Even if a keyword has low volume, it might be worth pursuing depending on its commercial intent. The best examples are money keywords, a category of phrases most likely to bring in sales.
A lot of businesses are too focused on broad long-tail keywords with high volume. As many brands are vying for these phrases, it’s usually too hard to rank them. What’s worse, there will always be a brand that can pay more money to optimize its pages.
Furthermore, while broader keywords might deliver more traffic, that doesn’t always mean more conversions. In fact, the broadest phrases are usually informative and attract the least qualified audience.
When performing keyword research, you must leverage a wide range of opportunities and consider short and long-term goals. Thorough analysis is crucial for your SEO efforts, and can quickly take you to the top of search engine rankings.
Optimize each page for certain keyword clusters
Due to the increased competition when targeting national search, you need to be very thorough with onsite optimization. In the last few years, interlinking and creation of topical clusters have become a good way of boosting page, but also own website performance.
Basically, this is a process where you connect several pages together, forming a logical structure. After reading one page, a visitor can continue to the next one by following a link. Not only does this improve user experience, but it also sends a strong signal to Google.
Clustering can also refer to a process where you only pursue similar topics. By only focusing on specific phrases, Google starts perceiving you as a topic expert, increasing your rankings across the board. This small trick makes a difference between average posts and high-quality content.

The importance of SEO for mid to large enterprises

In our rapidly moving world online market is evolving very fast. This causes many issues for large international conglomerates. Huge companies often stumble with website optimization, as they have to focus on so many different things.

The biggest issue with these international brands is the excessively complex website structure. As these brands do business in various markets, they usually have several versions of the same website.

Optimizing a huge number of pages requires the right level of skill, dedication, and experience. With various established enterprise companies reporting a loss in revenue, it becomes evident that large budgets don’t always lead to SEO success. So, updating your website might be just the right thing for your marketing and sales.

How enterprise SEO will help your company?

Better Rankings, More Exposure & ORM
Search Engine Optimization will help you gain authority and credibility and reach out to more audiences while maintaining a positive online reputation and presence. Brand messaging, in particular, should be one of the focal points for giant enterprises. In the end, Google doesn’t care about your budget if you can’t help its users.
Local citations are hugely important for your local business
Local citations, or mentions of your business on various business directories are major ranking signals for the search engines too. These are the backlinks of local SEO. So make sure to have your business listed on all of the possible Yelps and Yahoo! Locals. And make sure your NAP (name, address and phone) is consistent throughout all of these mentions.
Nurturing the audience
One huge benefit of enterprise SEO is the company’s improved relations with the audience. Turning random visitors into fans is a long and arduous process, but it’s one of the best ways of building long-term brand awareness.
Luckily for you, our marketing team doesn’t only focus on keywords and traffic but also on building tangible human rapport. Nothing makes us happier than to learn you’re still rocking after we’re gone!
Although many people don’t know about this, experts implement SEO strategies that would help build a stable basis with a target audience. Even when they leave the project, a company shouldn’t lose its loyal users.

How much does enterprise SEO cost?

Like other services, the price of enterprise-level SEO services varies on numerous factors. Among others, we take into consideration the current condition of a website and your requirements.

Perhaps you have a great online presence for a certain segment of your website and lack in one or two niches that you specialize in. Or you might have a huge website that is out-of-date, not optimized, and has never really done any search engine optimization work.

Whatever the case, each client needs an individual approach with custom-tailored strategy. This makes it tricky to calculate the price straight away. Generally speaking, the costs will depend on the amount of work the SEO specialists will need to do.

So, if you wish to hire us for an enterprise SEO campaign, simply contact us for a quote.

The importance of SEO for B2B companies

Why do B2B companies need SEO? Well, 71% of B2B searches start with basic search engine browsing. Furthermore, 77% of B2B buyers say they won’t speak to a salesperson before doing their own online research.

The importance of SEO for B2B is enormous. Researches show that more and more decision-makers in B2B are millennials, and millennials rely on online browsing far more than the previous generations. The online world evolves rapidly, and no business can survive without evolving with it.

SEO tips for b2b companies

Rely on low-volume, high-intent keywords
The B2B world is much smaller than the B2C market. So, even if you rank at the top of a search engine result page, you still can’t expect enormous traffic. Luckily, you can compensate for this low influx of visitors by only optimizing high-intent keywords.
These phrases are more important for leads than regular internet users, so despite low volumes, you should have high conversions.
Nurture your reviews
One of the main characteristics of B2B is long sales cycles. Studies show that over 60% of companies look for third-party reviews before actually approaching a provider.
Round-ups, expert opinions, and company mentions will not only improve company perception but will also deliver much-needed natural backlinks to improve your rankings. In that regard, optimization has direct and indirect benefits for brand awareness.
Cater to multiple decision makers
B2B transactions are usually long-term arrangements, not one-time purchases. Most deals involve several decision-makers, which is the reason why they take so much time. Interestingly enough, SEO allows you to cater to all these individuals.
By creating several articles, you can target decision-makers from different angles. A well-done B2B SEO campaign will take various verticals of managers into consideration.

Price of SEO for B2B Companies

Due to the complexity of the process, full-package B2B SEO costs much more than some other types of optimization. In fact, the high price is the main reason why some brands take so much time to implement basic optimization.

Nevertheless, that doesn’t mean you should shy away from SEO. Improving your site and driving organic traffic is one of the very few sustainable marketing options for large and medium-sized companies. Unlike other digital marketing approaches, optimization is the best long-term option for your brand.

The importance of SEO for eCommerce

Why do eCommerce websites need SEO? Is this promotional method necessary for eCommerce brands? The simple answer is – absolutely!

To illustrate the importance of SEO in eCommerce, let’s just look at a few numbers. Approximately 67% of millennials say they prefer online shopping to brick-and-mortar stores. On the other hand, 62% of people will perform online product research, as opposed to 29% of clients who prefer talking to sales reps.

43% of all traffic to eCommerce websites is organic traffic from Google, and the top 5 results of SERPs get 67% of all the clicks. These are just a few of the reasons your online store site needs SEO services.

It’s a tough and long road to get to those top 5 spots, even with a well-executed SEO. In most cases, it will take you from 3 to 6 months to notice the first results. However, without optimization, you’ll never get that juicy traffic from Google.

Even though the initial period is rough, things improve over time. And the sooner you start doing SEO, the sooner you’ll see results.

How does SEO help eCommerce?

Amazon dominates the US online sales, owning 45% of the market. And while you can’t expect to take down the top performers, you can still take a piece of that beautiful pie.

SEO will put your site on the map and significantly improve your sales numbers. Not only that, but it will significantly increase your profitability over a longer period. Your brand will receive continuous benefits, which can’t be said for other promotional methods such as Pay-Per-Click.

MiroMind has a specific approach to eCommerce sites. Besides providing basic optimization and doing all that boring, technical stuff, we also give your business a face. Our company makes sure that you have a solid basis for building brand awareness, which can separate you from those phony companies like Amazon.

Best SEO tips for eCommerce sites

Secure Sockets Layer, or SSL, is a security technology that establishes an encrypted connection between a server and a browser. All the data that goes through such a connection remains private.
These days, with all the security scandals in the media, SSL is essential for any online platform. Security technology is even more important for eCommerce websites than regular blogs. In fact, 84% of consumers will not finalize a purchase if the website is not secured with SSL.
Optimize your images
eCommerce websites are always full of images, and it is good for customers to be able to see a product from all possible angles.
Google’s algorithms, however, can’t interpret the images. You have to tell the search engine what the picture is about by adding alt tags and file names. These elements describe your visuals and allow you to rank in Google image searches.
Speaking of images, they take up a lot of space and can significantly slow down the loading time. So, we suggest that you optimize them to improve loading speed and, thus, user experience.
Product pages and landing pages have to be unique
Many eCommerce website struggles with duplicate content. This is especially noticeable when a company has complex menus and the same page shows in several places.
Keep in mind that each version of a page should have different content. Otherwise, you might get in trouble with Google.
Categorize your products
Creating several product categories is crucial for search engines and user experience. By making it easier on users, they’ll be more likely to keep on browsing. Furthermore, the good architecture makes it more likely that the users will return to your site.
Watch out for the ‘unwanted pages’
Unwanted pages can lead to various issues like thin content, content duplication, and content overlaps. A lot of eCommerce websites have tag pages, paginated pages, or pages with dynamic URL parameters.
Although this isn’t something that will get you in trouble with Google, it might cause other problems. Website owners that de-index useless, unwanted pages make things easier for their users. This practice increases the likelihood that people will land on pages that actually carry some value and avoid those that don’t.

How much does monthly eCommerce SEO cost?

The question of price is an important one, especially if you run a new online store that does not deliver much revenue yet. An average SEO package usually ranges from $1,000 to more than $10,000 per month.

Of course, the expenses vary from company to company and are based on your requirements. Like in other marketing fields, experts usually recommend the heavy investment.

And while these expenses are a hard pill to swallow, they’re the best way to increase your sales numbers. Eventually, with enough financial dedication, SEO can help you become one of the biggest brands in your niche.

If you want to know how much SEO would cost you, contact us today to get a free quote! MiroMind can come up with a perfect SEO solution for every budget.

Industry Specific SEO Expertise

Although every SEO expert knows how to improve a website, the approach can vary from company to company. The two campaigns can involve completely different methodologies and provide completely different results.

In most cases, our approach will vary based on the industry and requirements. Every business has its own target audience and terminology, its specific goals, and, most importantly, it’s specific ranking factors. So, a company’s ability to optimize your site usually depends on its knowledge of the industry.

In most cases, SEO hinges on extensive industry research. Performing thorough analysis helps providers find prospective customers, interesting keywords, and optimal article types. This is what industry-specific SEO expertise is meant for.

Trusting SEO experts who have had their fair share of experience in your niche or industry will deliver better and quicker results.

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