There is a lot of information online about search engine optimization. The vastness of this information means that it’s so easy to get conflicted. In fact, most business owners we talk to often tell us they don’t even know who to trust. We can relate to this.
Even with the confusion, search engine optimization still holds the number one position in digital marketing. It’s the prominent method for driving qualified organic traffic to websites. This technique drives hundreds of thousands and even millions of visitors to websites when done right. Isn’t this what you want as a business owner?
From this enormous traffic, you will find qualified leads who you can then convert to paying customers. Any business can achieve this, from small to large international enterprises.
In Google’s elaborate guide on how search results are generated automatically, there are five key items:
- Meaning of a user’s query
- Relevance of content to the query
- Quality of content
- Web page usability
- User context ad settings (e.g location and past searches)
As you can see from Google’s blueprint, the focus is on the user. So when we do SEO, we are basically trying to get the above 5 factors right. To do this, we focus on what we call the core ingredients of SEO:
- SEO strategy
- Keyword research
- Keyword planning
- Content creation
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- National SEO
- International SEO
In this article, we discuss the importance of SEO for businesses and how you can use it to increase your company’s revenue. We specifically look at the following:
- SEO for small businesses
- Local SEO
- SEO for national businesses
- SEO for medium and large enterprises
- B2B SEO
- SEO for eCommerce businesses
- International business SEO
Importance of SEO for Your Business
When we talk about SEO, most brands think about a potential increase in organic search traffic.
But the main value of SEO isn’t just about bringing random visitors to your platform. It’s about helping you drive highly-qualified traffic. When you optimize the so-called “money keyword,” you can bring in users who are close to making a purchase.
In other words, would you rather set up a brick-and-mortar store on a back alley on an abandoned island or on a busy high street in a big city? SEO is what brings your virtual storefront to the Fifth Avenue of the Internet – the first page of search results.
Yes, being on this virtual Fifth Avenue doesn’t necessarily mean all the pedestrians will make a purchase. But chances are that most of them will eventually convert into loyal customers.
The State of the Hubspot Marketing Report 2023 that surveyed 1200 marketers found that 88% of those who already do SEO intend to maintain or increase their SEO investment. The same report also found that blog posts, an instrumental tool for SEO, is among the number one channels that bring the highest ROI.
Visibility, Credibility and Brand Awareness are Vital to Any Business
The statistic shows that about 70-80% of search engine users only focus on organic results. In other words, they usually avoid clicking on the paid ads at the top of the search results.
Ranking higher in organic search results increases your brand credibility in the eyes of your potential customers. It signals to them that you’re at the top of organic search engine results pages not because you paid for an ad but because other users trust your judgment.
But SEO only works if you reach the top spots. Do you even remember the last time you went as far as the second page of SERP (search engine results page)?
Here’s an interesting graphic from Advanced Web Ranking:
See how Click Through Rate drops by position? Quite dramatic, if you ask us.
Google and other search engines assess metrics such as CTR (Click Through Rate). They then use these metrics to rank web pages. A page with a higher CTR will be pushed to the top of SERPS. It’s a signal that such a page offers more helpful information.
Getting to the top organic search positions for relevant keywords is virtually impossible without proper strategy. This is why on-page and off-page SEO holds such a massive value to your brand.
While the process takes time and effort, it’s necessary for climbing to the top of SERPs. Over time, the improved placement in Google will build brand awareness and increase the company’s reputation.
Understanding Your Customers is Crucial Both for Serving the Existing Ones Best, and For Finding New Ones
Thanks to the various SEO tools in the market, you can get hold of valuable insights into user preferences.
For example, you should understand the keywords that customers use to search for information or products through search engines. This is best done through keyword research, which we discuss further in this article.
It’s also important to consider the aspect of user behavior. One behavior that has gained momentum of late is the use of mobile devices. In a report published on Statista that covers mobile device website traffic, the share of mobile traffic rose to 58% by the first quarter of 2023. What this simply means is that more people are using mobile phones for search. Because of this behavior, search engines like Google have already adjusted their algorithms to give priority to mobile responsive websites.
This is just a single example of how user experience affects organic traffic and ROI. After all, these are important SEO goals for any company.
Is SEO Important for Every Business?
We have looked at the importance of SEO for a business. But it’s possible that you could still have questions like these:
Do all businesses need SEO?
Can a business survive without SEO?
What happens if you don’t use SEO?
Can I use SEO alongside other digital marketing efforts?
For these and other questions about why SEO is important, the simple answer is yes and yes. But let’s expand a bit.
Our approach to SEO is pegged on your goals, not the type or size of your business. No business is too small to need SEO. No business is too big for SEO. And no industry can do without SEO in the context of online success. SEO importance is relevant for every business that wants success online.
Did you know that in the US alone, 99.9% of all businesses belong in the small business category?
In terms of numbers, there are 33.2 million small businesses in the US as of 2022.
Unfortunately, studies indicate that over 20% of small businesses normally fail in their first year in business. Over 30% will die out in their second year of business, and of those who survived the first two years, 50% are likely to fail in their fifth year.
Meanwhile, only about 64% of small businesses have an online presence. But the problem is that even for the many that are online, their SEO strategies are weak and often do not yield the result that they would have wished to have. It does not make sense to have an online presence which does not translate to results that contribute to the bottom line of your business.
The secret lies not just in doing SEO for the sake of it. You MUST get it right, and we can help.
Although other methods like SMM and PPC have their merits, search engine optimization remains the top choice for most brands. After all, more than 90% of all online experiences start with a search engine. Google controls over 90 percent of the world’s share of search engine traffic.
With these stats, you can see why a small business needs to get SEO right as a matter of urgency. This is especially true when we consider how local optimization changed the way we use the web. People no longer ask a friend for referrals when looking for local handymen, for example. Instead, they simply go online, get to a search engine, type “handyman”, and click the results at the top.
SEO tips for small businesses
It’s most likely that a critical challenge for your small business is the lack of sufficient funds to roll out a well oiled campaign.
SEO solves this challenge, since you can do a lot of the heavy lifting without incurring a lot of costs.
Most of the optimization tactics we implement for small businesses are in fact universal. This means you can implement them wherever your company is based anywhere in the world.
These methods will work for your business regardless of industry.
How much does SEO cost for small business?
SEO can cost a small business on average, $500 per month for DIY and about $5000 per month for comprehensive agency services.
This cost is not cast in stone, and the exact cost is best determined by a quote. Please get a free quote. The quote is guided by the specific services that are most critical for you at this moment. We are also ready to jump on a call and understand your most pressing pain points.
We adapt our strategies to your goals, budget, and preferences. Our job doesn’t end after we perform a few basic processes. Instead, we’re constantly looking for ways to make your business thrive.
Pew Research did a one of a kind intense SEO study that has been proven true and referenced by many SEO experts. The study found that 46% of all searches on Google are local. Out of this, 92% of the users clicked the websites that appeared on the first page of SERPS. This is to say that these users never proceeded to the second page to see what else was there.
And here’s an even more important weapon for you: only 54% of local stores have claimed their local listing on Google.
This is the main reason why local SEO is awesome. You can beat other brands in your local area by building a large customer base exclusively via Google. By the time they realize what’s happening, you’ll already be dominating the local market.
Local SEO, like any other branch of SEO, entails both on-page and off-page activities. The on-page process helps you build information articles and well-functioning landing pages. Off-page processes increase the reputation through backlinks. The more high quality backlinks the website gets, the more the reputation rises. As your reputation rises, Google gets a signal that there is something of value on your website, and so they send more organic traffic.
SEO tips for local business
How much will local SEO cost you?
As with other digital services, the price depends on a lot of factors. Creating a few articles isn’t the same as performing full local optimization. The good news is that we can come up with an SEO solution for every budget. So, make sure to talk to us today!
Generally speaking, as you increase your radius of impact, the complexity of optimization also increases. SEO experts have to consider many more things as they scale the processes and try to reach a wider audience within your country.
Unlike local SEO, we use a different strategy for national optimization. While local brands rely on local citations, structured data, and directories, national optimization presumes keyword targeting, aggressive branding, and link-building tasks.
Do I need local SEO to do national SEO?
In theory, your company can benefit from both approaches. As you can presume, national SEO is much more applicable for companies that have stores all over the country. So we can also do local SEO that is tailored to the locations of the different stores. Local SEO is used for targeting local residents as the primary clients.
When national SEO is better than local?
National SEO is the best solution for a business that operates online and is not tied to any physical location within one country and/or language. It means you want to attract clients from any part of the country.
A good example of such a business is a hotel. A hotel understands that clients will be coming from all over the country. So when marketing, they may not be so keen to project themselves as a local hotel. However, it’s important to show up in results where potential clients are looking for the best hotels in that specific area. If your business operates internationally, you will need to incorporate multilingual & international SEO.
If you are not sure if you should focus on local SEO or national – send us a message, and let’s work together to tailor the best SEO approach for your particular business.
Tips for a national SEO campaign
In our rapidly moving world, the online market is evolving very fast. This causes many issues for large international conglomerates. Huge companies often stumble with website optimization, as they have to focus on so many different things.
It’s highly possible that your biggest issue as an international brand is the excessively complex website structure. As your company does business in various markets, you probably have several versions of the same website.
For many decision makers at this level, there is always a certain level of comfort in knowing that the abundance of resources can always do the trick. But it’s not always the case that large budgets will lead to automatic SEO success. Even with sufficient resources at your disposal, you still need to employ the right enterprise SEO tactics.
How enterprise SEO will help your company?
How much does enterprise SEO cost?
To determine the cost of enterprise SEO, we first look at the current condition of the website and company requirements.
Perhaps the company has a great online presence for a certain segment of the website and lacks in one or two niches. Or the website is huge and out-of-date, not optimized, and has never really known any search engine optimization work.
Whatever the case, each client needs an individual approach with a tailored strategy. This makes it tricky to calculate the price straight away. Generally speaking, the costs will depend on the following items:
- Number of full-time or part-time SEO specialists
- Level of website design or redesign required
- The quantifiable results needed by the company e.g increase in number of organic visitors by X percentage
- Duration of implementation
- Amount of content that needs to be created
- Reporting frequency
A monthly flat rate that covers a comprehensive long term execution is normally the best approach. This is particularly important if there is a lot of work to be done and when the results needed are significant.
It takes both the SEO agency and the client to perform an audit of where things stand, where the company needs to reach, and the budget. Contact us and let’s discuss all these factors plus more.
Why do B2B companies need SEO? Well, 71% of B2B searches start with basic search engine browsing. Furthermore, 77% of B2B buyers say they won’t speak to a salesperson before doing their own online research.
In a report by Forrester titled “Younger Buyers Have Changed The Business Buying Landscape“, Millennials and Gen Z now constitute 64% of business of B2B buyers. Millennials alone constitute over 50% of business buyers.
This calls for a radical shift in B2B SEO strategy, because millennials rely on online browsing far more than the previous generations. Their methods of looking for information online are different.
SEO tips for b2b companies
Price of SEO for B2B Companies
Like many of the types of SEO services we have discussed above, the B2B SEO cost will vary from one B2B client to another.
This is because different companies will always be at different levels, meaning the needs also vary. Maybe your website structure is great, and so we may not have much work to do there. This means costs like website redesign will be minimal. Or perhaps your messaging is not targeting millennials and Gen-Z, who are now the majority of business buyers, meaning we need to get some significant work done here.
There are a lot of things we’ll need to look at before we put a figure on the B2B SEO service that is customized for your business. This is why we love to start by looking at your assets, hold a conversation on what needs to be done and finally give a quote based on the agreed items.
Why do eCommerce websites need SEO? Is this promotional method necessary for eCommerce brands? The simple answer is – absolutely!
To illustrate the importance of eCommerce SEO, let’s just look at a few numbers. As early as 2016, surveys had already started indicating the high preference for online shopping among millennials. BigCommerce found out that 67% of millennials preferred to shop online. By 2022, this percentage had climbed to 80%, based on a study conducted by CouponFollow
On the other hand, 62 percent of people will perform online product research, as opposed to 29% of clients who prefer talking to sales reps.
At least 43% of all traffic to eCommerce websites is organic traffic from Google, and the top 3 results of SERPs get 54.4% of all the clicks. These are just a few of the reasons your online store site needs SEO services.
It’s a tough and long road to get to those top spots, even with a well-executed SEO program. In most cases, it will take you from 3 to 6 months to notice the first results. However, without optimization, you’ll never get that juicy traffic from Google.
Even though the initial period is rough, things improve over time. And the sooner you start doing SEO, the sooner you’ll see results
How does SEO help eCommerce?
Amazon controls the US online retail market, followed in second place by Walmart. And while you can’t expect to take down the top performers, you can still take a piece of that beautiful pie.
SEO will put your site on Google maps and significantly improve your sales numbers. Not only that, but it will significantly increase your profitability over a longer period. Your brand will receive continuous benefits, which can’t be said for other promotional methods such as Pay-Per-Click.
At Miromind, we have a specific approach to eCommerce sites. Besides providing basic optimization and doing all that boring, technical stuff, we also give your business a face. We ensure that you have a solid basis for building brand awareness, which can separate you from the competition.
Best SEO tips for eCommerce sites
How much does monthly eCommerce SEO cost?
On average, the cost of eCommerce SEO per month usually ranges from $1,000 to more than $10,000 per month.
You need to view your investment in eCommerce SEO as a way to increase sales numbers, which is why you work daily. Eventually, with enough investment and quality SEO services, your eCommerce brand will rise to the top and compete with the best.
Please contact us and let’s have a look at your eCommerce ecosystem. With this, we can together arrive at a cost that reflects the needs of your business.
Although every SEO expert knows how to improve a website, the approach can vary from company to company. Two campaigns aiming for similar goals can involve completely different methodologies and provide completely different results.
At Miromind, our approach will vary based on the industry and requirements.We understand that every business has its own target audience and terminology, specific goals, and, most importantly, specific ranking factors.
In most cases, SEO hinges on extensive industry research. Performing thorough analysis helps providers find prospective customers, interesting keywords, and optimal article types. This is what industry-specific SEO expertise is meant for.
Trusting SEO experts who have had their fair share of experience in your niche or industry will deliver better and quicker results.