When MiroMind started working with CertCentral in February 2018, the platform was struggling to gain sufficient leads due to website design issues, negative SEO, poor content quality, and low traffic.
MiroMind evaluated traffic and competition, redesigned the website, performed keyword research, created top-notch content, and built a short- and long-term on-site and off-site SEO strategy.
About CertCentral
Miromind is an SEO expert in different niches, including SaaS. CertCentral helps organizations and institutes create online training courses. They offer all the necessary tools to simplify the process and make information available from different devices regardless of the number of students. The platform has been online since the end of 2017 and started working with MiroMind in February 2018.
The Challenge
When we started working with CertCentral back in February 2018, the platform was struggling to gain a sufficient number of leads. They had problems with website design, negative SEO, content quality, and low traffic.
What We Did
CertCentral had a high-quality offering but lacked a smart approach to digital marketing. We started with evaluating the traffic to the website and looking into the competition. Our experts found out that the client needed substantial website redesign services and a new SEO strategy.
After performing a keyword search and analyzing keywords used by the competition, we found numerous keywords with a high potential, which were not being used by the competition sufficiently. Our experts used the keywords to create top-notch content, which helped CertCentral potential clients find solutions and advice they were looking for. We used the content to improve the website conversion potential and boost the link building strategy.
After evaluating the design of the website, we found that it was not suitable for the latest on-site SEO efforts. We optimized the website for our SEO strategy and created short and long-term plans for off-site SEO.
Results
As soon as we started our campaign, the results became obvious. We doubled the organic traffic in just one month. The number of conversions increased as well. In one year, we saw an impressive 700% increase in organic traffic.
From a startup with high marketing expenses and negative SEO efforts, CertCentral turned into a thriving platform with hundreds of new clients. We continue working with the company, tweaking the website, using the latest SEO techniques, adjusting to new search engine algorithms, searching for new keywords, and creating high-quality content.