Despite offering a high-quality graph database solution, Nebula Graph suffered from low rankings, lack of traffic, high competition, and a poor content strategy coupled with technical website issues.
MiroMind ran a complete technical audit, designed an SEO strategy combining ongoing on-site optimization, technical fixes, high-quality content development, and a robust link-building campaign.
About Nebula Graph
MiroMind is a leading digital marketing agency that has helped multiple companies across various industries achieve their marketing and business goals. Nebula Graph is an open-source distributed graph database solution that allows users to store and process graphs on the cloud. Large companies such as Tencent, WeBank, and Zhihu leverage Nebula Graph to build their applications.
The Challenge
Despite the high quality of Nebula Graph solution, the number of clients was not sufficient due to low rankings, lack of traffic, and high competition. Poor content strategy coupled with technical website issues was interfering with achieving the desired results.
What We Did
The MiroMind marketing team took a comprehensive approach to building a successful digital marketing strategy for Nebula Graph. It began by running a complete technical audit and a quick wins audit to evaluate the extent of the problem and find weak spots in the current marketing tactics.
The results of this evaluation allowed MiroMind marketers to design an effective strategy that included:
- Ongoing onsite search engine optimization
- Technical SEO optimization
- Robust link-building tactics
The marketing team addressed all the current technical issues and set up regular technical health checks. By designing a high-quality content plan and writing top-notch content, MiroMind improved the content strategy and provided value to potential and existing Nebula Graph clients.
Results
Between July 2022 and May 2023, the organic traffic went up significantly. By the end of May 2023, the company boasted an impressive 6,753 users per month. The number of clicks and impressions went up by almost 100%. In under 10 months, MiroMind helped Nebula Graph increase website traffic, attract new long-term users, and increase revenue.