As KubeSphere entered the global market, their existing marketing tactics were insufficient for new lead generation goals; the website had numerous technical issues and required a revised SEO strategy for global visibility.
MiroMind ran advanced technical audits, conducted keyword research with multiple expansions, developed a robust content plan, provided on-page optimization guidance, and integrated a strong link-building strategy from day one.
About KubeSphere
MiroMind is a multifaceted digital marketing agency with decades of experience. KubeSphere is an open-source Kubernetes container platform. It offers a developer-friendly web UI for full-stack automated IT processes. When the KubeSphere team made the decision to enter the global market, they hired MiroMind to help with increasing their global visibility.
The Challenge
As the company entered the global market, the existing marketing tactics needed to be reviewed to suit the new marketing goals. The objectives included higher organic visibility, technical on-site improvements, and increased website traffic.
What We Did
After evaluating KubeSphere goals and objectives, the MiroMind team began its work by running multiple advanced technical audits. During these audits, our tech experts discovered numerous issues that had to be fixed for the website to rank higher on the SERPs.
Since the company lead generation and conversion goals were changing due to its expansion to the global market, MiroMind had to conduct advanced research and implement multiple iterations of keyword extensions. Next, we reviewed the current content strategy and provided extensive advice about its development.
From the first day of work, our team began integrating a strong link-building strategy, which included finding the most relevant credible platforms and negotiating with them about the possibility of posting KubeSphere content.
Results
We started working with KubeSphere in February 2021. In just a few months, the traffic to their website started increasing significantly. It went up from just a few visits to 2,000 visitors. Today, the KubeSphere website ranks high for multiple competitive keywords and takes up its rightful place on the first SERP.
Since partnering with MiroMind, the company continues to rank on the first page of search engines for multiple keywords. The traffic is steadily increasing, and internal stakeholders are particularly impressed with their vast technical knowledge and professionalism.
Since partnering with MiroMind, the company continues to rank on the first page of search engines for multiple keywords. The traffic is steadily increasing, and internal stakeholders are particularly impressed with their vast technical knowledge and professionalism.