Multi-Location Medical Practice

About Connetics USA

MiroMind has extensive experience with digital marketing in the healthcare sector. Connetics USA is a nursing recruitment agency that helps registered nurses from abroad to find jobs in the US healthcare industry in order to battle the nationwide nursing shortage. While Connetics USA is a successful agency, it required assistance to attract candidates online. That is why it contacted MiroMind, a company with experience in marketing for both healthcare and recruitment sectors.

The Challenge

While the company is offering highly demanded services, the number of nurses and employers who can find them online is lower than expected. When MiroMind started working with Connetics USA, the agency had a variety of technical issues with the website and problems with keyword research. It also lacked key SEO elements.

What We Did

To address the main challenges with the client website, MiroMind SEO experts analyzed its technical side. By running an in-depth technical audit, specialists identified key technical problems that interfered with the website ranking and impacted the number of conversions. After that, content experts ran a content analysis to discover issues with content quality, structure, and placement.

To create a high-quality SEO plan, MiroMind specialists ran an in-depth competitor analysis, which provided valuable insight into keyword research and content adjustment. MiroMind experts designed an effective on-site optimization strategy, created a constructive content strategy, fixed all current technical issues, and improved the overall health of the Connetics USA website.

During the past six months with the client, MiroMind ran continuous campaign analysis to identify tactics that yield top results. This helped SEO specialists streamline the digital marketing campaign and allowed the client to achieve a higher marketing ROI.