TruBit: Crypto SEO Case Study

Top Spots on the SERPs in 6 months

MiroMind is an international digital marketing agency with decades of experience in search engine optimization. Over the past years, we’ve helped dozens of clients achieve their organic traffic and ranking goals. The combined experience of our professional SEO managers and our passion for innovation allows us to leverage highly effective techniques. We always think outside the box, especially when it comes to such companies as TruBit.

TruBit is a blockchain-focused cryptocurrency trading and exchange platform that offers a variety of services related to digital assets. It chose to collaborate with MiroMind to help bring more relevant traffic to the website and put its solution on the first page of Google.

TruBit is targeting highly competitive keywords in the cryptocurrency industry. Getting the company to the first page of Google requires staying one step ahead of the competition and implementing unconventional tactics.

The MiroMind team began by conducting a comprehensive technical audit of the website. We audited each page to find errors, redirect issues, low-content pages, slow-loading pages, and much more. Each one of these problems was addressed separately. Some were fixed by MiroMind alone others were handled together with the internal TruBit team.

Next, Miromind conducted keyword research in English, Spanish, and Portuguese to address each segment of TruBit’s multilingual target audience. Keywords were segmented according to various factors to simplify content strategy implementation.

The MiroMind team also developed on-site and off-site marketing strategies to bring more relevant visitors to the website. All recommendations were shared with the internal team. MiroMind took TruBit through all the implementation stages to make sure they are achieving the desired results.

The MiroMind team built and implemented a robust link-building strategy to boost the authority of the TruBit website. Besides coordinating work with backlink providers, our team also provided high-quality content for backlink articles.

Throughout the collaboration, MiroMind continued to run technical audits and fix errors as they appeared. We also made minor and major on-site adjustments and addressed all existing indexing issues.

After 6 months of collaboration, MiroMind succeeded in bringing TruBit to the high spots of the SERPs with the most relevant industry keywords. The traffic to the website increased, putting TruBit on the right path to acquiring more high-value clients.