Drug Rehab Center SEO Case Study

From Nearly 0 to 8,000 Monthly Visits

Miromind is a global SEO agency that has been helping businesses improve organic visibility for more than a decade. We’ve worked with companies in multiple industries across different countries and continents. One of the industries we often focus on is healthcare. Our SEO team helps clinics improve rankings, attract new patients, and increase conversions.

One of our recent projects involved working with a drug rehab center that specializes in ibogaine treatment. The client wanted to enhance its online presence, attract high-intent patients, and establish itself as a trusted authority in addiction recovery.

Competitive Market

The addiction treatment industry is highly competitive. Even though not too many clinics work with SEO agencies, they are trying to fill the niche for the limited relevant keywords. Larger organizations with strong domain authority usually dominate search results.

Search Intent Complexity

Potential patients and their families searched for ibogaine treatment using a mix of educational, transactional, and comparative queries. Addressing these different search intents required a comprehensive approach.

Localized Search Demands

Many ibogaine clinics operate in Mexico, Costa Rica, and other international locations. This required local SEO tactics to target users who search through location-specific modifiers like “near me”.

Misinformation & Myths

Ibogaine treatment is surrounded by myths and misinformation. Building trust requires authoritative and clinically backed content.

Website Migration Risks

During the project, the clinic decided to migrate to a new domain. It posed a challenge because of the need to change domains without losing rankings.

To overcome these challenges, Miromind implemented a multi-faceted SEO strategy that included technical optimization, content development, and authoritative link-building.

Technical SEO & Website Migration

Before implementing content and link-building strategies, we conducted a thorough technical audit of the clinic’s website. Our team identified such issues as:

• Broken links and redirect issues
• Slow page speed
• Indexing errors
• Mobile usability problems

Our team offered detailed instructions for addressing these problems as fast as possible.

When the clinic migrated to a new domain, Miromind managed the entire process. We conducted post-migration audits and made necessary adjustments to maintain visibility.

Keyword Research & Content Strategy

Our team performed extensive keyword research to target high-intent users. The research focused on:

• Long-tail niche keywords: “ibogaine treatment for opiate addiction,” “safe ibogaine clinic in Mexico”
• Local search modifiers: “ibogaine clinic in Costa Rica,” “best ibogaine retreat near me”
• Search intent differentiation:
  • Educational: “What is ibogaine?”, “Is ibogaine safe?”
  • Transactional: “Book ibogaine treatment”
  • Comparative: “Ibogaine vs methadone”

Using this research, we developed a structured content plan to target each stage of the patient’s decision-making journey.

On-Page SEO & Content Development

With a strong keyword foundation, we implemented an on-page SEO strategy that included:

• Optimized page titles and meta descriptions
• Internal linking for better navigation and indexing
• Schema markup for improved search engine understanding

Our content team developed high-quality, informative blog posts and landing pages that covered essential ibogaine treatment topics. The content was built to be:

• Fact-based and clinically backed, with references to medical studies
• Neutral and informative, avoiding promotional tones
• Targeted for trust-building, dispelling myths, and answering common concerns

It met the goals we set for building authority while guiding the potential patients down the sales funnel.

Off-Page SEO & Link Building

Our link-building approach focused on securing high-quality backlinks from:

• Alternative health websites
• Addiction recovery resources
• Medical tourism directories

We also explored PR outreach opportunities, including:

• Patient success stories
• Scientific breakthroughs in ibogaine research
• Veteran-focused rehabilitation retreats

To maintain a clean backlink profile, we continuously monitored for toxic links, avoiding private blog networks (PBNs) and spammy directories.

Continuous Monitoring & Optimization

SEO is an ongoing process. After implementing our initial strategy, we:

• Conducted regular technical audits
• Updated content based on performance metrics
• Refined link-building strategies to align with industry trends

Through optimization, we allowed our personalized SEO strategy to remain effective and adaptable.

Before the clinic started working with Miromind, its domain was experiencing a sharp decline in organic traffic and keyword rankings.

With Miromind managing the domain transition and implementing our full-scale SEO strategy, the clinic’s new website experienced explosive growth. Between July 2024 and January 2025, the organic traffic surged from nearly zero to 8,000 monthly visits. The website started ranking for more than 1,400 organic keywords with 350+ putting it on the first page of Google search