Ranking at the top of organic search results has its value. Not only does it help you get massive SEO traffic, but it also puts you in a position to succeed. It showcases your brand as the industry leader and someone who sets the pace for the entire industry.
Unfortunately, given all these benefits, everyone wants to get a piece of the cake. Some brands are extremely aggressive with their SEO work, often teetering at the edges of a Google penalty. For many digital businesses, the exponential growth that optimization provides is worth just about any risk.
If you still don’t have an SEO team and think this approach is a waste of money, you should read this article to the end. We’ll explain what makes search engine optimization so fantastic for just about any brand. Check it out!
Why SEO matters for your brand?
If you ask a random person what makes SEO so great, most people will tell you that it’s all about organic traffic. When you rank on the first page of Google for lucrative keywords, you’ll start getting much more qualified leads. However, there’s much more to SEO than it meets the eye.
Main advantages of SEO
Here are a few main benefits of search engine optimization for your business:
Cons
Cons
Cons
- All the data indicates that traditional channels are decreasing in value with each passing year. Investing heavily in traditional marketing might come back to bite you after a few years, and you’ll still be forced to develop your own digital platform.
- In particular, traditional marketing is especially inefficient for the younger generation. So, depending on the product, you might get minimal value from this approach.
- Like all digital marketing approaches, SEO allows you to outsource. This can significantly reduce its costs. On the other hand, traditional marketing forces you to pay for ads according to the US or European standards.
- The same things that are plaguing PPC are plaguing traditional marketing. In other words, it’s not the best approach for brand building, and it provides less value than SEO in the long run.
Other digital marketing methods
Besides the previous tactics, we have to mention a few other ways of reaching potential customers.
A website can invest in things such as emailing, influencer/affiliate marketing, online banners, pop-ups, and a few other methods. The reason why we didn’t want to put all these in a separate group is that they generally provide subpar results. Most of them should be combined with SMM or SEO to provide any effect.
Still, each one of these can work as an ancillary channel. For example, emailing is crucial during SEO campaigns, particularly link building. Influencer marketing campaigns and other projects can easily be tied down to your social media. As for banners and pop-ups, you can simply recycle promotional material you used for other campaigns.
4 Main SEO services and how they help your site
Most people perceive optimization as a singular method that helps increase your rankings within search engines. However, it’s actually an amalgamation of different marketing processes, which you can implement individually or in cohesion with other another.
Here are the main things that an SEO agency can do for you:
1. Technical SEO
Before you start any type of optimization, you need to perform an SEO audit. A marketing veteran should “look under the hood” and determine if your website is plagued by some underlying issues.
Among others, an SEO professional should check your sitemaps, website speed, mobile friendliness, link profile, and a few other things. They also check the state of your content, looking for issues such as cannibalization and duplicate pages.
Technical SEO can be a stand-alone service but is otherwise a part of the standard package. You can always hire an expert to perform an audit if you suspect there’s something wrong with your site.
2. Keyword research
Keyword research is a process that precedes content creation. It rarely goes as a stand-alone service. Instead, it is often coupled with content creation or as a part of a standard SEO package.
When performing this service, a provider uses tools such as AhRefs to generate topic ideas. They try to find phrases with low difficulty and high traffic volume. Besides the fact these keywords are rankable, they also need to be relevant for the businesses. In the end, there’s no point in attracting users who aren’t your target audience.
3. Content creation
All SEO efforts start with content marketing. Having fantastic articles, videos, and images is what separates successful brands and influencers from the rest.
In terms of websites and SEO, you should always focus on written words. That’s not to say that creating YouTube videos is bad for your business. It’s just that you’re more likely to get better results in Google and Bing with articles.
However, hiring a marketing agency to simply spam pages doesn’t do anything. Instead, you need to find someone who will generate actionable ideas and can help manage creative campaigns. You need to write viral posts that will be shared on social media and will be linked to other sites.
4. Link building
Link building is the backbone of the SEO industry and one of the more expensive services. The ability to acquire high-quality links separates mediocre brands from industry leaders.
This is usually the last step of the optimization process and, you might say, the cherry on the cake. Once you create sufficient articles, you can start a link-building campaign. Although you can use this method whenever you want, it’s much better to do it right after finishing your soon-to-be viral pieces.
Keep in mind that none of these services works in a vacuum. They’re integral not only for your SEO but for other campaigns as well. For example, if your site and landing pages aren’t properly optimized, there’s no point in spending money on PPC. Similarly, you can use the same content for your site and social media.
If you wish to learn more about global and local SEO, contact MiroMind today!