Hartman Appliance Repair SEO Case Study

The first page of the Google search results for 204 keywords

MiroMind is a professional SEO agency that works with clients all over the world to improve their online visibility. We leverage the latest SEO tactics and technologies to achieve the boldest ranking goals for businesses of all sizes. Our team develops customized SEO strategies for each client with marketing and business objectives in mind. One of the companies we’ve recently achieved substantial results for is Hartman Appliance Repair.

Hartman Appliance Repair is a family-owned appliance repair business with over 30 years of experience in the Florida market. As the company expanded to new counties, towns, and cities, it needed to achieve better local visibility. The owner of the appliance repair company hired Miromind to streamline their SEO strategy and achieve higher rankings.

Hartman Appliance Repair needed to improve its local online presence to attract clients from multiple cities and towns in Florida. This required a robust SEO strategy that involved ranking for local commercial keywords. 

When we started working with the company, it had a number of technical issues with the website and required a more comprehensive approach to the technical, on-page, content marketing and link-building strategy.

We began our appliance repair SEO campaign with Hartman’s Appliance Repair by thoroughly evaluating the technical condition of their website. After conducting an advanced technical audit, our team identified several critical issues affecting the site’s performance and design. We promptly addressed and resolved all these SEO issues, ensuring optimal site operation.

Next, our team conducted comprehensive keyword research, considering the company’s specific service areas and scope of operations. We identified the most effective local appliance repair focus keywords with strong commercial intent for each location and developed our SEO strategy around this in-depth analysis. Our team created a significant amount of content to target areas not yet covered on the website. We also optimized existing content and metadata to maximize visibility and relevance.

The MiroMind team further enhanced the campaign by implementing off-site SEO strategies, securing placements on reputable websites willing to feature Hartman Appliance Repair content. This approach generated high-quality backlinks, boosting the credibility and search engine rankings of the client’s website.

We began working with the company in 2018. Since then, we’ve achieved substantial results with keyword use. Today, 204 out of 274 of the company’s keywords bring them to the first page of Google. Meanwhile, 150 of them are among the top 3 results. Over the past years, the number of impressions and clicks has been steadily rising and helping Hartman Appliance Repair achieve its lead generation and conversion goals.

“The MiroMind team has successfully helped the company to rank better in search results. The team has been communicative, reliable, and helpful. Moreover, their experience and knowledge has been instrumental in the success of the engagement. Overall, the partnership has been fruitful. “

You can read the full review on Clutch.io