Local search engine optimization differs dramatically from international SEO. Companies that target communities instead of countries have to consider multiple nuances related to a small target audience. The SEO approach has to prioritize quantity over quality and explore numerous avenues of branding.
Miromind has been helping local companies stand out from the crowd and climb to the top spots of search engine result pages (SERPs). Over the past years, we’ve achieved impressive results with many clients. Let’s take a closer look at some of their stories.
Paving and Sealcoating Company – First Page of Google for Industry Keywords
ABC Paving & Sealcoating, a top commercial paving contractor in Florida, partnered with Miromind to enhance its local visibility.. Despite having a well-established reputation and a polished website, the company was struggling to rank for local keywords.
Strategic Approach: Miromind began by conducting in-depth technical audits. We identified multiple performance bottlenecks and structural flaws. The team then:
- Performed localized keyword research according to the commercial service intent.
- Updated core web content and launched a blog strategy.
- Created high-quality content and published it on authoritative industry sites (as part of a backlink building campaign)
Results: Within months, ABC Paving reached the first page of Google for many competitive local keywords and even secured a featured snippet. This led to:
- A significant increase in traffic and visibility.
- Higher trust from both users and search engines.
Overall, a well-designed content strategy coupled with technical tweaks allowed ABC to bring in new clients and outrun the local competition.
More here: https://miromind.com/cases/abc-paving-sealcoating-case-study
Appliance Repair Experts – 150 of Local Industry Keywords in Top 3 on SERPs
Hartman’s Appliance Repair, a family-owned business with over 30 years in the market, decided to expand to new counties in Florida. To achieve the desired results with local customers, it needed to grow its online visibility. The existing website was struggling to climb high on the SERPs for local industry keywords.
Challenges:
- Limited visibility in new service areas.
- Technical issues with the website affecting performance and indexing.
- Lack of location-specific content and a poor link-building strategy.
Strategic Approach: Miromind launched a comprehensive local SEO campaign. We began with an advanced technical audit that found mobile responsiveness issues, duplicate metadata, and structural inconsistencies. Our team then:
- Resolved all technical errors and improved page speed.
- Conducted keyword research for each service location.
- Created localized service pages and optimized existing content for commercial search intent.
- Built high-quality backlinks on industry-relevant websites.
Results:
- The company now ranks on Google’s first page for 204 out of 274 tracked keywords.
- 150 keywords rank in the top three search positions.
- Clicks and impressions are growing steadily
With Miromind’s assistance, Hartman Appliance Repair achieved the goal of smooth expansion into other areas and secured a solid spot on the local search results.
More here: https://miromind.com/cases/appliance-repair-seo-case-study
Drug Rehab Center – More than 5000% increase in Traffic in 6 Months
A drug rehab clinic specializing in ibogaine treatment reached out to Miromind because it wanted to grow a strong online presence in a highly competitive environment. The clinic’s goal was to connect with high-intent patients and become a trusted authority in the delicate niche.
Challenges:
- Fierce competition in the addiction treatment industry
- Complex user search intent
- Need for location-specific visibility in countries like Mexico and Costa Rica
- Prevalent misinformation surrounding ibogaine therapy
- Risk of losing SEO gains during a domain migration
Strategic Approach: We developed a comprehensive SEO plan and:
- Performed a full technical SEO audit and resolved issues including broken links, crawl errors, and mobile usability.
- Managed a seamless website migration to a new domain
- Conducted keyword research for all relevant geographic locations.
- Built a structured content strategy that addressed key patient questions and dispelled ibogaine treatment myths
- Created optimized landing pages, schema markup, and internal links
- Assisted with blog content creation
- Secured authoritative backlinks from trusted health websites.
Results:
- Organic traffic rose from nearly zero to 8,000 monthly visits in just six months.
- The website now ranks for 1,400+ keywords, including 350+ on the first page of Google.
Throughout the collaboration, the Miromind team consistently audited the website and suggested new opportunities for improvement.
More here: https://miromind.com/cases/drug-rehab-seo-case-study
Local Managed Service Provider – Soaring Organic Visibility for Highly Competitive Industry Keywords
BeCloud, a global managed IT service provider, required assistance to overcome digital visibility challenges in a crowded market. Despite offering a wide range of high-quality services, BeCloud struggled to appear prominently in search engine results.
Challenges:
- Technical SEO issues that hindered search visibility
- Poor keyword implementation across service pages
- Weak content strategy and limited authority in SERPs
- Ineffective backlink profile with little off-site support
Strategic Approach: Miromind began with a thorough technical audit. We identified indexing errors, site structure problems, and performance issues. Our SEO experts collaborated with BeCloud’s internal team to implement proper solutions as fast as possible. We also:
- Performed in-depth keyword research for each service offering
- Provided keyword integration recommendations across existing site content
- Developed a content strategy focused on building authority
- Created expert-level content to position BeCloud as a thought leader in IT services
- Launched a high-quality backlink campaign via outreach to industry-relevant sites
- Conducted ongoing technical audits and provided continuous SEO guidance
Results:
- BeCloud now ranks high on Google for the competitive keyword “AWS consulting services.”
- The optimized site attracts steady organic traffic and converts new clients
We achieved the goal of boosting website health, saw significant improvements with rankings, and helped position the client as an industry expert.
More here: https://miromind.com/cases/becloud-case-study
Local SEO Case Studies: Insights Gained
Even though Miromind has almost two decades of experience with local SEO, we are constantly learning. New challenges arise as Google changes algorithms and AI makes it harder to rank higher on the SERPs. Here are the latest insights we gained by working with local clients:
Hyperlocal Targeting Is No Longer Optional
Local SEO used to mean optimizing for a city. Today, success often depends on going even more local. We often have to dig down to neighborhoods and even specific streets. Search engines are prioritizing hyper-relevant results.
A user searching for “emergency plumber near me” is more likely to click a result with their exact location in the title. We’ve helped clients create highly specific landing pages like “Appliance Repair in Orange County” that list narrow locations.
Google Business Profile Optimization Is a Game Changer
Google Business Profile (ex-Google My Business) optimization is arguably the most important part of local SEO. For many local searches, these listings show up before any website results.
What We Do:
- Ensure business info is 100% accurate and consistent
- Recommend adding high-quality photos, service descriptions, hours, and regular posts
- Encourage satisfied customers to leave detailed, keyword-rich reviews
With the right approach to GMB optimization, it is possible to increase traffic dramatically.
Mobile-First Design Is a Must for Local Reach
Most local searches happen on mobile devices. If a site isn’t fast and easy to use on phones, users leave immediately.
Improvements that work in our experience:
- Optimized images and reduced loading time
- Simplified menus and contact buttons
- Mobile-first testing for every page
Mobile-friendliness is always one of the top-priority fixes for us. We run in-depth page speed audits and provide detailed recommendations for the development team.
Content That Answers Local Questions Wins
Local SEO isn’t just about listing your services. It’s about answering real questions. Writing blog posts like “How Much Does Tree Removal Cost in Atlanta?” or “Top 5 Heating Issues in New York Winters” helps build authority.
The main benefits for search engine optimization are:
- Building topical relevance
- Targeting long-tail keywords with less competition
- Engaging users and keeping them on the site longer
We use multiple tools, beyond Google’s “People Also Ask” section, to find questions that need answering.
Local Link Building Requires Community Involvement
Getting backlinks from local news outlets, bloggers, schools, or business directories can bring SEO success.
We reach out to the relevant websites in the area to secure collaboration opportunities for each local client. After years of such efforts, Miromind has an impressively wide network.