Following up on my post from yesterday – whether you’re into SEO (or GEO, if you prefer), the foundation of success has always been and will always be understanding how the algorithm works before it delivers results. That’s why search engines guard the details of their ranking factors and algorithms so fiercely.
Some of what we SEOs know comes from hands-on experimentation. Some leaks out through, well, leaks. But at the end of the day, the core skill of an SEO (or GEO, if that makes you feel cooler – Jedem das Seine, as they say) is the ability to observe, deduce patterns, experiment, and think differently.
I’m not revealing any secrets here, but this might be a fun mental exercise for those of you who want to sharpen your skills by breaking down how ChatGPT retrieves and processes information. If this kind of content is helpful, don’t forget to react and share.
Let’s dive in:
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Open ChatGPT and enable Search the Web (this allows it to pull real-time web data).
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Enter your query of interest.
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Copy the hash from your browser’s address bar – for example:
https://chatgpt.com/c/68sd45da26-4f24-8012-9500-d1b2dc21789a -
Right-click in the browser (with the ChatGPT search window open) → click Inspect.
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Go to the Network tab and refresh the chat window (F5).
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Paste the copied hash into the filter box.
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Open the second entry from the top (usually a Fetch document), go to the Response tab, and copy the content to a file.
Now you can open the file manually and study it – or feed it right back into ChatGPT with a prompt like:
“Provide step-by-step reasoning about the actions described in the JSON file.”
From there, you can play around however you like.
I’ve made a visual to make it easier to follow:
