Generating leads and reaching the right customers continues to be a huge source of frustration for many businesses. According to HubSpot’s State of the Market Report 2021, 61% of marketers say that generating traffic and leads is their biggest challenge.
Although lead generation proves to be arduous, it’s no less important. 85% of marketers say that lead generation is the most vital component of their marketing arsenal. More than half of businesses are spending half or more of their entire budget on lead generation efforts. If you’re not implementing lead generation strategies for your software company, you’re certainly missing out on a lot.
5 Lead Generation Strategies for Software Development Companies
Now that you understand the importance of lead generation for software companies, let’s discuss the strategies you can use to drive your software company’s lead generation efforts. Here’s how to generate leads for your software company:
1. Email Marketing
According to Statista, there were four billion global email users in 2020, and the number is projected to grow to 4.6 billion users by 2025. If this statistic is anything to go by, there’s no denying that email marketing is (and will continue to be) one of the most effective ways of acquiring leads and growing any business.
With more than half of the world’s population using email, the odds are that a huge portion of your target audience actively uses email. Marketing your services via email can benefit your software company in several ways, from informing potential customers about product launches to generating quality leads.
So, how do you succeed with email marketing? The best trick is to personalize your emails instead of sending the same messaging to all your subscribers. For instance, you can send customized content, recommendations, and offers to different potential customers that are in different stages of your sales funnel, depending on their unique interests or browsing history. By sending personalized emails, you’ll likely see a 139% increase in click-through rate.
2. Taking Part or Hosting Events
With many software companies claiming to be the best in what they do, many software buyers want to get to know their sellers in person to separate contenders from pretenders. One of the best ways to get up close and personal with your target audience is by taking part or hosting events.
When you take part or host an event, you’ll get a golden opportunity to interact with potential customers on a personal level and forge an emotional connection with them. As such, those customers will be more receptive to future marketing.
In a post-pandemic world, it makes more sense to host virtual events. To take your virtual event to the next level and deliver a truly unforgettable experience for attendees, you should seriously consider adopting the latest teleconferencing technology. Also, remember to have systems in place for collect contacts, qualifying leads, and scheduling follow-up sales appointments either during or after the event.
3. Video Marketing
Is video marketing still worth it in 2021? Statistics by different sources indicate that it is. According to a Wyzol Video Survey, 87% of marketers said that video marketing has helped them increase traffic to their websites, while 83% said that it has helped them generate software development leads. Moreover, 84% of customers said that they had been convinced to purchase a product or service by watching a brand’s video.
These statistics paint a very clear picture of the potential of video marketing and its impact on business growth. As such, it should be a part of your software company’s marketing strategy if your want to stay ahead.
While customers love videos, you don’t want to create just any type of video content. To qualify leads for a software company, you should create the types of videos that are known to attract more potential buyers. These include explainer videos, presentation videos, and testimonial videos. While at it, be sure to create short and engaging videos that have a clear message.
4. Influencer Marketing
Influencer marketing is a marketing strategy that identifies individuals with a strong influence on a target audience. To leverage this strategy, you will need to form a partnership with an influencer wherein they’ll agree to exhibit your brand’s message or content to their audience, and persuade them to take action.
Much like any marketing strategy, research is the first crucial step. The best approach is to utilize a tool that’s specifically designed for influencer research. Such a tool can help you to easily find, evaluate, and connect with the most relevant and authoritative influencers in your niche.
5. SEO & Content Marketing
We saved the best lead generation strategy for last. If you don’t already know, SEO marketing is arguably the most effective digital marketing strategy out there. The reason is simple: SEO drives 1000%+ more traffic than organic social media.
Whether you’re running a B2B SaaS company or a consumer-facing application, the truth is that a great deal of your software company’s success will be determined by one simple aspect: can potential customers find your business online?
Are you wondering where to start in terms of optimizing your SEO? Well, the following are tips on generating leads for a software company using SEO:
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Perform Keyword Research
Keyword research is the process of researching popular search terms online searchers type into search engines and include them strategically in your web content so that your website ranks higher on the search engine results pages (SERPs). Once you know what keywords you should target, you will be able to effectively optimize your website, choose appropriate keyword phrases for link building, and determine what content to create for your specific audience.
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Conduct a Website Audit
Many businesses often experience technical, user experience, and SEO issues with their websites. These issues can have a negative impact in their lead generation efforts, as they lead to a decrease in visibility in the search results and a drop in website traffic. The purpose of a website SEO audit is to inspect a website’s technical framework and SEO to ensure that it’s well optimized.
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Perform a Speed Test
In a survey conducted by the Nielson Norman Group, most visitors stick around on websites less than 20 seconds. If your website can’t load fast, then you’ll quickly lose your visitors. By conducting a speed test, you can determine how fast or slow your website loads, and take the necessary actions to boost its speed.
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Come up with an effective backlink strategy
A backlink, also referred to as an inbound link, is a link created when one website links to another. Backlinks are crucial for SEO because they serve as an indicator to Google that another website considers your website content valuable and relevant enough to link to it within their own content.
Let the SEO Experts at MiroMind Build a Solid SEO Strategy for You
SEO marketing is a tactical game that requires a strategic approach. Although you don’t need to be a genius to figure out how SEO marketing works, it helps to have the support of an expert in SEO for software companies.
If you lack the technical skills, experience, or time to implement effective SEO strategies for lead generation, the experts at MiroMind can help you a great deal. We have SEO experts with wide experience in IT companies promotion. We know how to perform a high-quality off-site strategy specifically targeted at the software companies sector. There’re professional writers in our staff who have advanced skills regarding technical content creation.
Contact us if you’re interested in our SEO services or if you need advice.