ABC Paving & Sealcoating: Case Study

First pages of the SERPs + featured snippet

MiroMind is a global digital marketing agency with a strong SEO team that helps companies achieve their organic presence goals. Over the past years, we’ve worked with businesses across multiple industries to bring their websites to the first search engine results pages, increase traffic, and meet conversion objectives. One of the clients we recently helped boost organic visibility is ABC Paving & Sealcoating.

ABC Paving & Sealcoating is the leading paving contractor in Florida. The company has decades of experience with asphalt paving, sealcoating, and pothole repair. They work with many commercial organizations in Florida. The ABC team hired MiroMind to improve their on-page and off-page SEO efforts to bring more clients to their doorstep.

ABC Paving & Sealcoating wasn’t achieving the desired rankings for their local service pages. Their goal was to reach a wider commercial target audience. While well-designed, the website lacked the necessary local keywords and demanded a better content marketing strategy.

The MiroMind team ran detailed technical and SEO audits of the website to uncover several issues with internal linking, lack of content, insufficient keyword use, and many more. We shared the results of these audits with the ABC team and prepared a plan for rectifying them. Some of these issues were fixed by the internal team while others were repaired with MiroMind’s assistance.

Since ABC Paving & Sealcoating was looking to increase traffic to their local service pages, MiroMind performed in-depth keyword research and expansion. The right implementation of the keywords made the website more appealing and noticeable to the search engines.

MiroMind helped the internal team come up with a comprehensive content marketing strategy that included revamping the existing website content with the consideration of the new keywords. It also included informational blog posts that helped improve the company’s trustworthiness and established it as an industry leader.

Throughout the collaboration, the MiroMind team has made significant progress in building a robust backlinking strategy for the client. Besides helping create authoritative content, we found credible websites that were willing to share this content with their audience. This helped ABC’s website achieve significantly higher rankings.

After just several months of working with ABC Paving & Sealcoating, MiroMind helped its website reach top spots on the SERPs for many competitive keywords. The company’s website now appears in the featured snippet for one of the local keywords. The collaboration helped the client achieve higher visibility and bring more traffic to the website.

The MiroMind team has successfully helped the company to rank better in search results. The team has been communicative, reliable, and helpful. Moreover, their experience and knowledge have been instrumental in the success of the engagement. Overall, the partnership has been fruitful. 

You can read the full review on Clutch.io