SEO Strategy

Shopify SEO Tips & Frequently Asked Questions

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Dmitriy ShelepinFounder & Head of SEO at MiroMind
September 9, 2020· 10 min read

Why it’s important to fix Shopify SEO problems?

With over a million users and growing, Shopify is quickly becoming the eCommerce platform of choice. It’s powerful yet simple to use, and the fact that they handle the hosting takes away much of the burden of managing your store’s technical details so you can stick to running your business. 

But even though Shopify stores are already well-optimized for eCommerce SEO out of the box, that doesn’t mean you shouldn’t take additional steps to ensure that you’re doing everything you can to help your site rank well and boost your online sales

With that in mind, there are a number of frequently asked questions related to Shopify SEO optimization. The following Shopify SEO tips will help ensure that your pages, products, and collections are optimized with meta tags, proper URLs, and keywords for maximum SEO value.  

Shopify SEO title problems & URL issues

How do I add title and meta descriptions in Shopify?

Properly optimizing your title and meta descriptions are extremely important for SEO, as it helps Google to determine relevance to search results. Fortunately, Shopify lets you easily add title and meta descriptions to pages, products, and collections. 

How do I change the Shopify product URL?

By default, your Shopify product URL will consist of the full title name followed by the domain name. You can change the URL manually, which is useful when you want to shorten it or make it more appealing in search results. 

To change the Shopify product URL:

To add keywords to page, product, and collection titles and meta descriptions:

How do I duplicate a product in Shopify?

When adding or managing inventory in Shopify, you can make the process easier by duplicating products and then making any changes as needed. This is useful, for example, if you have similar products but want to add variants such as size, color, etc. 

To duplicate a product in Shopify:

After this point, you should be verified and up and running in Search Console. 

Why is Meta tag SEO data in Shopify not showing correctly?

If you’ve updated your meta tags in Shopify but the Google search results aren’t showing these changes, you’ll likely need to ask Google to re-crawl your site. This is because Google can sometimes take a while to come back to your website, especially if the XML sitemap isn’t configured properly, or if it isn’t getting any pings from connected Google services. 

To get Google to re-crawl your site:

{% if handle contains ‘page-name‘ %}

<meta name=”robots” content=”noindex”>

{% endif %}

Some of the best free Shopify themes for SEO in 2020:

Effective Shopify SEO is critical to rankings, traffic, and improved sales

These frequently asked questions show you how to make the most of your Shopify store, and will help to make sure that your site will perform well in search engine rankings. But to give your store the best chance at success, the eCommerce SEO experts at Miromind can work with you to develop a solid SEO foundation designed to improve your store’s visibility, gain buyer-focused traffic, and boost your sales. 

Contact us to learn how we can help maximize your Shopify store’s earning potential.

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Written by
Dmitriy Shelepin
Founder & Head of SEO at MiroMind
Dmitriy, founder and CEO of MiroMind, also serves as the Head of SEO. He brings over 15 years of experience with a focus on strategic, in-depth optimization and research into search engine algorithms.
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