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Optimizing your website for search engines can provide numerous benefits for your brand. Besides the obvious one, which is the increase in organic traffic, search engine optimization can also boost brand awareness, improve pay-per-click and social media conversions, and set the basis for other marketing efforts.
Most notably, creating a viable SEO strategy can have a major impact on your bottom line. Just having a nice-looking site can boost your eCommerce sales by a lot. For example, your potential customers are more likely to purchase from platforms that load quickly and whose web pages are easy to browse.
Because organic search is responsible for 51% of all search traffic, it’s not hard to see the link between a well-optimized eCommerce store and improved sales performance. In this article, we’ll explain how SEO efforts can improve your overall sales numbers and how SEO interacts with other marketing strategies.
1. Increases Online Traffic
There’s no question that high search engine rankings are critical to your success. Since 81% of people use search engine results pages to look for valuable information, your ability to sway some of that traffic to your website can be a real game-changer.
It’s important to mention that 75% of all searchers never scroll past the first page of search results. So, reaching the top of a high-converting search engine results page can significantly boost your sales.
That’s why using tested SEO techniques to boost your search engine visibility is the key to gaining customers. Interested buyers may be searching for your product like yours, but you won’t be making those sales if they can’t find your online store. While it may sound obvious, far too many online retailers either don’t understand the impact SEO has, aren’t willing to invest the time, or choose to ignore it and hope for the best.
2. Improves Trust and Authority
The main reason why many up-and-coming stores fall flat is because people don’t trust them enough to make a purchase. Furthermore, did you know that 136% of buyers prefer to search for products on Google as opposed to individual retail websites?
Where they land and which eCommerce store they’ll ultimately buy from depends on a number of factors - with trust being a major decider. In fact, 31% of consumers say it’s the most important factor of all.
Visibility and authority are two sides of the same coin. Increasing your online presence with strong content sends trust signals to both Google and your potential customers. But it’s only part of the equation since you can be highly visible yet perceived as untrustworthy. Visibility gives you the platform, but it’s up to you to deliver content and interact with your online traffic in a way that builds up authority.
Trust and authority aren’t only important for Google search; potential customers usually conduct thorough research on any business website before spending money on it. In that sense, the success of your digital marketing doesn’t only relate to your SEO strategies, link building, and content writing but also to how well you’re managing online reputation.
3. Boosts Technical Performance
Improving the technical performance of your website is crucial for any digital marketing strategy, not only search engine optimization. For example, it’s vital for boosting advertising and social media marketing conversions. Once the users land on your eCommerce website, they want to have a seamless experience and quickly reach the pages they’re interested in.
These are the main things that you need to focus on if you wish to grow your business and sales SEO conversions:
General Optimization
When an SEO expert takes on a new project, he needs to get acquainted with the company and the industry it serves. A professional has to learn about common user intent and conduct keyword research, but also perform a widespread audit. During this process, the marketer tackles various content-related tasks, addresses errors, and improves architectures for crawlers and users, among others.
Technical SEO factors include but aren’t limited to:
The importance of funnels can’t be overstated. In the end, they’re the best way to establish meaningful relationships and sell various products and services.
5. Drives Local Visitors
Word-of-mouth marketing is officially dead. Most people rely on Google local search to find reliable local service providers that can solve all their issues. So, if you have one such business, you should consider utilizing local SEO.
The great thing about local optimization is that it’s virtually free. Yes, you need to create a Google My Business account and do a few other things, but the process is much faster and cheaper compared to traditional SEO and other digital marketing tactics.
Approximately 46% of all searches are local. While not all of them are of commercial intent, a large portion will still result in conversions.
The best thing yet is that the decision-making process is much faster than with other marketing strategies. For example, if you’re looking for a restaurant nearby, you can make a decision within a few minutes. Need a plumber? Call a local repairman to help you out.
Users generally select providers based on their scores in Google. So, for local SEO to be effective, you need to pay close attention to your reputation. Interacting with your brick-and-mortar store visitors can be invaluable here, as it might entice them to leave positive reviews for your business.
Challenges of Sales SEO Approach
Interestingly enough, many SEO providers pay little attention to online sales and other conversions. Many marketers focus on getting as much website traffic as possible for their clients without considering if these users will convert into buyers. This is a major friction point between the two sides, often leading to an abrupt ending of the contract.
We at MiroMind understand this dynamic very well. This is why we always put emphasis on conversion as the best measurement of our SEO efforts. In the end, if we can’t at least keep a client afloat, there’s no point for them to extend our contract.
Another common issue occurs when a company utilizes several digital marketing approaches simultaneously. In these cases, you can’t be fully certain if SEO was the reason behind increased sales. Similarly, there are situations where the marketing team does everything right, but the sales team fumbles the ball.
Whether you’re trying to boost sales, increase brand awareness, or accomplish some other marketing goal, the project’s success hinges on your selection of an SEO provider. So, we suggest you take your time, vet several quality candidates, and choose the best service provider for your brand.
Improve your online sales with strong SEO
Having a strong and effective SEO strategy will have a major impact on your online store’s success. Your site will be more visible and relevant to your target audience, and you’ll be able to deliver content that will attract and convert those visitors into buyers.
With over 12 years of experience delivering eCommerce SEO results to entrepreneurs around the world, Miromind’s team of experts can help you turbocharge your sales and maximize your profits. Contact us to learn how our eCommerce SEO services can grow your business.