Whether you are the head of a marketing team or a business owner, you’ve heard all about the importance of SEO. Without SEO, any promotional effort seems to be half-hearted or even useless, especially for companies that depend on their online presence more than 90% of the time.
Working out an SEO strategy may seem easy at first. But as you dig deeper into the subject, you realize that it requires more specific actions than you used to think.
These days, you can find numerous SEO tools available online. However, all of them are useless unless you have the right strategy. To achieve that, many companies opt for custom SEO services.
Each business has its own specifics. An SEO strategy for two similar companies would still have to differ. Copying, following, and going with the flow can’t bring any results with SEO. Any given company needs a unique SEO strategy. Let’s find out why.
What is a Customized SEO Strategy?
The tough part about SEO is that it doesn’t provide immediate results. It may take weeks or even months to see that the strategy is working. That’s why it’s vital to ensure that the plan is perfect for your company.
Otherwise, you may be spending time and money on useless actions, the results of which you can’t see. You can’t change the strategy midway before you get at least some information about its efficiency.
Any strategy comes with three elements:
- Objectives – a set of goals that stimulate certain activities
- Timeframe – a certain period during which goals must be achieved
- Analysis – a method of analyzing the progress toward achieving the goal and measuring the results of the campaign.
Marketing campaigns can’t succeed without an SEO strategy. Without one, even the toughest effort can turn into a banal waste of money. Below are the most important parts of a unique SEO strategy.
1. Evaluation
Before drafting the strategy, a company offering custom SEO services gathers information about which products or services the marketing campaign focuses on during the execution of a strategy. The minimum time for running the strategy is three months. Some campaigns take up to six months.
The strategy focuses on products and services that need to be optimized at the moment but can be redirected to other goals later on.
Using the information about top-priority products, the SEO specialists identify the keywords to work with onsite and offsite.
2. Onsite Search Engine Optimization
Once all keywords are ready, webpages, where they’ll be placed, are either found or created. Each product/service should come with its own special page to attract organic search traffic.
All focus webpages are filled with unique content for SEO and optimized for targeted keywords. SEO specialists don’t just give advice about keyword placement, they work with internal linking, page loading tile, title tags, CTAs, and much more.
When focus pages are optimized, the experts check the entire website to see that it works in tune with the strategy. All broken links, typos, improper spacing, long paragraphs, and other structural problems are tweaked in the process.
3. Offsite Search Engine Optimization
The offsite part of the unique SEO strategy involved activities that are specific to the current campaign as well as those that work throughout the promotional effort of the company.
- Directory listing – putting your business out there may not improve your search engine optimization efforts directly, but it can add substantial value to the overall marketing campaign. In addition to that, such listings are beneficial for local SEO in case you focus on NAP consistency.
- Guest Blogging – putting your valuable content on other sources helps people notice products and services without going directly to the website. Guest posts are fertile ground for link building efforts, which make your website appear more valuable and respectable.
- Social media – generating traffic to your website by using social media is vital for any campaign. You can indirectly affect the popularity of your website and products/services by driving social media signals. At Miromind, we conduct a lot of experiments, and we found a direct correlation between quality traffic from social media and an increase in organic traffic due to behavioral factors.
Link building is one of the most important parts of any SEO campaign. However, link-building methods are changing so fast, falling out of favor with Google and becoming legitimate again. That’s why companies offering custom SEO services are always focused on the latest developments in this area.
4. Analysis
While you are executing the strategy, it’s highly important to receive custom SEO reports. Only properly collected and analyzed information can give you an idea of how well the strategy is working.
Throughout the campaign, you have to measure such things as:
- Organic traffic received by your website as well as target pages
- Identified sources of organic traffic
This information can help you figure out how much traffic you manage to produce with the help of a unique SEO campaign. SEO reporting is complex and requires a special approach. If done incorrectly, it can result in unexpected expenses and a hindered campaign.
When your custom SEO strategy is ready, it’s important to maintain a special schedule for each step and ensure proper monitoring of the campaign. Companies that offer custom SEO services set up a tactical process that helps move the strategy forward.
Why Companies Need Unique SEO Strategies
The entire concept of search engine optimization implicates uniqueness. According to Google’s search quality guidelines, each web page should have a purpose. Users who rate pages put a “low quality” mark on websites that don’t seem to have value or clear purpose.
To achieve high spots on the search, it’s important for the business to give each webpage a purpose. It’s all part of an SEO strategy.
1. Defining the Marketing Message
What is the purpose of your website? Is it a place you are hoping to get money from? To achieve popularity and high conversion rates seeing your webpages as a means to get leads is not sufficient anymore.
It’s important to identify the needs and goals of your clients and make sure your website is filled with high value. Even if visitors don’t decide to buy your product or opt for your services, they should get the information they are looking for.
The focus on the client’s needs and problems should be the basis of any SEO campaign. Only by taking a unique approach to the SEO strategy, a marketing team can come up with the purpose to work with.
2. Outrunning the Competition
As the information becomes more and more available and the number of custom SEO services grows, the competition becomes tougher. People go online to find absolutely anything from new socks to a spouse. Before buying anything, customers search for reviews online. This helps companies market themselves smartly.
Such an extensive desire to search for information has forced even local businesses with decades of history and hundreds of clients take advantage of search engine optimization. Without a truly worthwhile custom SEO strategy, it’s impossible to stay ahead of the competition these days. Niche-focused SEO strategies are becoming more and more popular.
3. Defining Your Competition
An important part of any marketing strategy is to gather information about competitors. When drafting a custom SEO marketing campaign, you can use a variety of tools to see how well your competitors’ websites are doing. This can give you priceless information that helps drive your marketing campaign.
Seeing how well or how badly the competition’s campaign works can help you with your own SEO strategy. Even though evaluating your competitors is not the main part of the campaign, it’s an integral component.
Without a custom approach to SEO, it’s easy to overlook the dangers and the benefits provided by other companies and waste time repeating mistakes made by your competitors.
4. Avoiding Mistakes with Content
High-quality unique content for SEO is a powerful tool. That’s why it can be expensive. Many companies fall into the trap of opting for cheap, keyword-filled content that doesn’t fulfill their purposes. Or, worse, they opt out of content altogether. As a result, the website appears poorly designed with a couple of images and a list of services.
A custom SEO strategy involves identifying the right content for your needs and ensuring high value for the users. Knowing where to put keywords and how to make content organic is part of custom SEO services.
As we know, content is king. But it can only offer its royal properties if you use it correctly. Without the support of someone who knows how to work with the content, it’s often hard to make it efficient.
5. Following Changes and Staying on Track
Even though the strategy you draft for promotional efforts usually works for up to six months, it needs to stay flexible. The reason is the ever-changing rules of Google and other search engines.
With a custom-built SEO campaign, you can be sure you can change the approach as soon as the requirements change. Meanwhile, you are less prone to partially illegitimate methods, such as poor link building and low-quality content filling.
At the same time, your campaign can have an easy time adjusting to the needs of new clients, introducing new products and content that comes with it.
Benefits of an Enterprise Customized SEO Strategy
An enterprise SEO strategy is a must-have for any company that focuses on digital marketing. In the 21st century, it’s virtually impossible to run a high quality marketing campaign without search engine optimization.
While many resources exist to build your own enterprise SEO strategy without professional assistance, expert opinion can make a difference between fast results and unexpected expenses.
A customized enterprise search engine optimization strategy comes with numerous benefits for your company and its growth & development potential.
1. Increase Marketing ROI
The ROI of your marketing campaign heavily depends on the quality of your enterprise SEO efforts. While paid search marketing does its part of the job to make your website visible on the top pages of search engines, SEO brings the desirable organic traffic that results in high-quality conversions.
A well-thought-out enterprise SEO strategy can bring you numerous leads with high potential. SEO leads have a 14.6% close rate compared to 1.7% of leads that come from outbound marketing efforts. Meanwhile, inbound leads from SEO cost you 61% less than outbound lead efforts like cold calling.
By implementing a customized enterprise SEO strategy, you can improve your conversion rate by 12%, thus increasing the ROI.
2. Improve Authority
A customized SEO for enterprise strategy can help you improve brand awareness and establish your company as an industry expert. By creating quality content like blog posts, white papers, articles, and guest posts, you aren’t just climbing to the top spots of search results. You are showing your expertise.
By implementing best practices for content creation, you can boost your website’s authority and give others a good reason to use your products or services.
When you get sufficient traffic and climb to the top pages of search results, Google and other search engines will consider your website trustworthy. This can give your digital marketing campaign an additional boost.
Another way a customized enterprise SEO strategy can boost your authority and credibility is by improving your company’s listings in directories. This can encourage reviews that go a long way toward word-of-mouth marketing results.
3. Attract High-Quality Traffic
A customized enterprise SEO strategy can attract traffic with high conversion potential. As opposed to paid search tactics or traditional marketing, SEO works on attracting the target audience, which is likely to convert.
Enterprise SEO strategies focus on a highly specific target audience’s needs. SEO experts create buyer personas and target them based on information about their pain points, needs, requirements, demographics, and much more. This, in turn, reduces the website’s bounce rate and helps it climb higher on search result pages.
4. Measure Your Success
SEO enterprise efforts wouldn’t be efficient without constant analysis and tracking. A customized enterprise SEO strategy focuses on KPIs and metrics, which are important for your company. Content writing, keyword research, influencer marketing, backlinking and internal linking metrics are tracked and analyzed with the company’s needs in mind.
When you measure the SEO campaign’s success properly, it’s possible to catch issues before they turn into costly mistakes. Since search engines don’t reflect your marketing efforts immediately, you need to monitor your campaign closely.
You get access to digital marketing analytics in real-time through Google Analytics and other tools. This allows you to make immediate changes to streamline your enterprise level marketing campaign and battle low hanging fruit tasks.
5. Enjoy Continuous Promotion
Unlike paid search advertising and traditional marketing efforts, SEO promotes your company 24/7. Once you begin your enterprise SEO campaign, it starts working for your business. Your existing clients can discover new ways to interact with your company while potential clients see it on a search result page round the clock.
Search engine optimization tactics work for well past the office hours. They can cater to the target audience from across the globe, regardless of the time zones.
6. Target Each Stage of the Buying Funnel
Your enterprise SEO strategy is aimed at clients at different stages of the buying funnel. You can do keyword research and create content for all stages from TOFU to BOFU. By writing relevant blog posts, exploring topics, and creating landing pages for various funnel stage-related pain points, you can cater to the entire target audience.
Well-written content doesn’t just get you to the top of search results, it improves user experience and brings new clients to your website.
7. Increase Brand Awareness
Proper brand awareness is an integral part of your marketing campaign. As your target audience moves through the buying funnel and types keywords into search engines, it keeps seeing your company pop-up on search result pages. This boosts your brand awareness efforts and works toward establishing your company as an industry expert.
With the right approach to content creation, keyword research, improving user experience, and other smart enterprise SEO strategies, you show the audience that you are more than just a service provider. You help them learn your brand story. Once clients start identifying with your brand, they can turn into ambassadors, thus boosting your marketing efforts.
8. Improve Your PPC campaigns
Enterprise SEO and paid search advertising are two parts of a top-notch search engine marketing strategy. While they can work separately, these two components complement each other and maximize the output.
PPC ads bring in a big number of leads that can be converted with the right approach to SEO. If your website appears on the top of search engine pages thanks to organic efforts, a PPC ad on top of the page can bring additional results.
You can also take advantage of the keywords you use for SEO to improve your PPC campaign and vice versa.
9. Outdo the Competition
Without SEO, it’s hard to gain a competitive edge in any of the popular industries. From healthcare to cloud services, companies are competing for clients who do their research online. Without a comprehensive enterprise SEO strategy, it’s hard to outrun the competition.
When it comes to getting high on search engines result pages, all businesses are equal. Whether you are just starting from scratch or tweaking your enterprise level marketing campaign, you have good chances of getting to the first page of Google search.
As long as you spend sufficient time working on your SEO tactics, you can gain a competitive edge without incurring formidable expenses.
10. Cut Advertising Costs
A well-designed enterprise SEO strategy can help you cut marketing costs by getting your website to the top of search result pages without high costs. Many companies invest in paid advertising, hoping to achieve a big influx of leads. This can be an efficient tactic, especially for startups. However, it lowers the marketing ROI.
Enterprise SEO can rank your website for high-value keywords without major investments. While SEO may take some time to start showing results, once it gets going, you can reap continuous cost-cutting benefits.
SEO doesn’t just help reduce digital advertising costs. It can help you save on traditional advertising as well.
11. Implement a Personalized Approach
A custom enterprise SEO approach takes into consideration all the company’s needs and operational nuances. While general enterprise SEO tactics could work for some time, each business needs a customized advertising strategy.
It’s possible to apply common tactics to start an enterprise SEO campaign. However, once you need to make complex decisions, customization is the only way to go. A custom campaign works with specific content, keywords, KPIs, and metrics to improve your company’s profitability and increase the advertising ROI.
12. Bring More Traffic to Brick-and-Mortar Business
Some business owners mistakenly believe that enterprise SEO only works for e-commerce. In reality, it’s an integral part of a promotional campaign for any type of business.
By implementing some of the enterprise SEO strategies, such as creating high-quality content, improving online directories, and implementing the right keywords, you can bring traffic to your brick-and-mortar location.
More than 80% of shoppers conduct their research online before visiting a store offline. That’s when your SEO efforts start paying off.
13. Control Website Quality
SEO doesn’t just work toward keeping your website on top of Google search results. It also improves user experience by constantly analyzing your website’s quality. An SEO expert monitors such aspects of website structure as simple navigation, absence of 403 errors, fast loading time, mobile-friendliness, and much more.
The high quality of your site doesn’t just improve your advertising efforts, it reflects your care for the customer experience. This goes a long way toward attracting new clients.
14. Boost Client Retention
High-quality enterprise SEO efforts don’t just work toward attracting new leads and conquering search result pages. They help you retain clients.
When visitors constantly see your website pop-up as a response to their keywords, you increase brand awareness and improve your company’s credibility. Over time, this can result in high customer retention rates.
Customized enterprise SEO is the key to helping your company grow and develop while staying ahead of the competition.
Customized SEO Strategy: Final Thoughts
In 2020, it’s a mistake to think that a unique SEO strategy is something a company can survive without. Such an approach holds too much importance to let it slide. Custom SEO services can help improve search optimization efforts tremendously, help stay ahead of the competition, improve conversions, drive leads, and avoid unfortunate mistakes.
Final Thoughts
In 2023, it’s a mistake to think that a unique SEO strategy is something a company can survive without. Such an approach holds too much importance to let it slide. Custom SEO services can help improve search optimization efforts tremendously, help stay ahead of the competition, improve conversions, drive leads, and avoid unfortunate mistakes.