Recent years have seen a huge shift in consumer behavior, and lead generation tactics followed. They have shifted from word-of-mouth referrals, personal selling, and yellow pages, to social media marketing, cold calling, and SEO, just to mention but a few.
If you have tried roofing lead generation using the traditional methods, or used the modern ones without the proper knowledge, resources, or experience, most likely, you received much less leads than you had anticipated.
The modern ones are more effective, but much more technical. If you would like to generate leads for your roofing company, you need to understand what options you have.
The following five ways on how to generate roofing leads should start you off.
1. Pay Per Click Campaign
PPC campaigns involve advertising on search engines such as Google and Bing among others. The ads sit on top of the search results on these sites so they are the first thing people see.
Here are some PPC campaigns stats that show how effective they are.
- Companies can earn more than double the cost of the ad.
- Over 40% of clicks go to the top 3 PPC ads.
- PPC ads are 50% more likely to convert to actual customers than others.
2. Social Media Advertising
Setting up a presence on all major social media sites can produce consistent, high-quality leads for your roofing business.
Tools such as Lead Ads from Facebook are very effective in increasing leads for roofing businesses. You can also use third-party apps such as Boostpoint to target potential customers in the target area or neighborhood.
Additionally, by engaging with your current and prospective customers on social media, you can get valuable insight into their commercial roofing needs.
3. Trade Shows
Trade shows are another best way to get roofing leads. They provide an opportunity for you to meet your customers as well as learn about new innovations and solutions as you network with other professionals.
By engaging with your customers, you get to understand why they prefer certain products or services to others. You can also position yourself as the go-to expert, pass out literature, promote your products, and collect email addresses.
4. Cold Calling
Although people nowadays have lots of tools to block unwanted calls, cold calling is still very effective. You can either outsource it to a telemarketing company or do it yourself.
If do it yourself, the three rules you should adhere to increase success rate are: have a targeted list, answer the question “what’s in it for me?” for the prospective customer, and understand that the goal of the call is not to close the sale but to introduce you and your company to them.
5. SEO
There is no way around SEO for a roofing company that wants to generate more leads. A properly designed and executed SEO campaign is the best way to get commercial roofing leads. The reasons for this vary, but range around how the ROI of a successful SEO campaign continues rising long after those of the other tactics peak. Additionally, most people trust organic results more than paid ads.
More and more consumers are using search engines to find products and services so if you have properly optimized your content, your company is what they will find first. However, it is one thing to show up at the top of the search engine, and a whole other thing to get the visitors to visit your website. To get them to click, you need to offer them relevant and informative content to pique their interest.
At the end of the day, SEO is really about making your content as accessible, visible, and engaging as possible. This means making sure that your website is running in peak physical form while presenting content in a way that makes it as easy as possible for search engines to index and rank it, while ensuring your website’s structure is optimized for a great user experience.
That is not all there is to it. If it already feels like too much work, wait till you hear this. Google’s ranking algorithm receives approximately 500 to 600 changes every year. So, if you want to maintain or improve your search engine rank, you need to be well informed on these, and any upcoming changes, and then update your content to reflect them.
As a roofing company, there are lots of aspects of the company that you need to focus on, barely leaving any time for you to create content that appears on the first results page leave alone being constantly updated on algorithm updates. This is why it is much healthier for your business if you hire professional SEO agency.
By working with us, you get to work with professionals who:
- Understand and appreciate the construction sector challenges and pain points that will appeal to your potential clients,
- Are straightforward and transparent in their dealings, and openly explain the entire SEO process in a way that is easy to understand,
- Go out of their way to give you insightful and useful feedback that you can use in future roofing lead generation.
Hire a Professional SEO Agency Today!
Does your construction company need to attract new business? Does your website get low engagement? If you’ve answered in the affirmative, there’s no better time to hire a professional SEO agency with the right tools and solutions to transform your eCommerce site into a lead-generating machine.
Why Choose Us?
- 12+ Years of Experience
We are a professional SEO agency with 12 years of experience helping construction companies acquire qualified leads that generate conversions to an extent that few other SEO firms can match.
- Unique Approach to SEO
Whether you’re looking for industrial construction leads or local construction leads, our team will help you achieve your goal by inspiring industry-specific engagement. We’ll also help drive relevant traffic that converts into real-life customers by triggering action on an optimized website.
- Streamlined Lead Generation Process
We’ve worked tirelessly to streamline our roofing lead generation process, making it as straightforward as possible, so you’ll always have complete clarity before committing to the process.
- Our clients are ranking in TOP3-TOP5
If you want to stay several steps ahead of the competition, it’s best that you work with us. Our clients are ranking in TOP3-TOP5 for commercial roofing services on national and local levels.
Are you ready to get help that will enable you to drive the most relevant roofing leads to your website? Consult us today and talk about how we can help you!