Rehabilitation Clinic: SEO Migration Case Study

Successful website migration and 55 core keywords in top-3 on the SERPs

Miromind is an international SEO agency that works with multiple industries across dozens of countries. A diverse team of SEO managers, content strategists, and backlink experts create comprehensive SEO campaigns that can promote virtually any website on Google, Bing, and beyond.

Over the past two decades, we have helped hundreds of companies achieve their visibility goals. We stay on top of the latest algorithm changes, AI-powered competition, and the best tools in the industry to help our clients succeed.

The client is a substance abuse rehabilitation center that focuses on ibogaine-powered treatment. Since this is a highly delicate industry, promoting their website presented a major challenge. The company also needed to move from one site to another seamlessly without losing the hard-earned rankings while improving its visibility on Google.

The owner of the clinic hired Miromind to assist with the transition and help improve the website’s rankings.

Since the client is a rehabilitation center, it has a narrow audience and a sizable competition. Getting the clinic’s website higher on the SERPs was made more complicated by the need to move the website to another location.

It wasn’t a simple migration from one domain to another. The clinic’s content had to be moved to an existing website that had zero visibility. The goal was to arrange a smooth migration while boosting the rankings of the new website.

The Miromind team began by scanning the existing website to ensure that the content was in top shape. The content management experts evaluated which content has higher rankings and should be transferred to the new website, which elements can stay behind, and which new pages must be created.

Next, we ran an extensive audit of the website we were transferring the existing content to. The technical audit revealed issues with page loading speed, bulky images, faulty sitemaps, improper linking, and much more. We provided recommendations for making changes to the new website to make sure it’s ready for the transformation.

Miromind developed a full migration strategy, which included a redirect plan, internal linking tactics, and new content development. It involved:

• Full migration of blog posts from one website to another
• Clearing all junk tags from the Divi builder
• Creating a template for blog post pages that included the author’s bio
• Designing new content pages to target core keywords

During the whole process, we used the existing WPengine account and performed the migration from our staging server to WPengine. After the migration, we ran a post-migration audit to make sure the process was completed seamlessly.

The migration from the old to the new website to another was successful. The old content was transferred seamlessly while the new one was added according to the SEO strategy. The organic traffic to the new website increased dramatically:

In just a few weeks, the traffic to the website went from nearly zero to around 30,000 visitors:

The new clinic website demonstrated an impressive 2.9% CTR, which is exemplary for the industry:

Thanks to the concentrated SEO efforts, the new website is on top-3 in the SERPs for 55 out of 85 core keywords