Hartman Appliance Repair: Case Study

The first page of the Google search results for 204 keywords

MiroMind is a digital marketing agency that works with clients all over the world to improve their online visibility. We leverage the latest marketing tactics and technologies to achieve the boldest ranking goals for businesses of all sizes. Our team develops customized strategies for each client with marketing and business objectives in mind. One of the companies we’ve recently achieved substantial results for is Hartman Appliance Repair.

Hartman Appliance Repair is a family-owned appliance repair business with over 30 years of experience in the Florida market. As the company expanded to new counties, towns, and cities, it needed to achieve local visibility. The owner of the appliance repair company hired MiroMind to streamline their local marketing strategy and achieve higher rankings.

Hartman Appliance Repair needed to improve its local online presence to attract clients from multiple cities and towns in Florida. This required a robust marketing strategy that involved ranking for local keywords. 

When MiroMind started working with the company, it had a number of technical issues with the website and required a more comprehensive approach to the content marketing and link-building strategy.

We began our work with Hartman Appliance Repair by evaluating the technical condition of their website. After running an advanced technical audit, our team revealed several serious errors that had to do with the site’s operation and design. After understanding what was causing the issue, we provided extensive recommendations to Hartman’s team.

Next, our team conducted in-depth keyword research with the company’s scope of operations in mind. We’ve singled out the most effective local keywords for each location and implemented them into the website’s content. Our team created large volumes of content for areas that weren’t yet covered on the website. We also provided recommendations about keyword use for the existing content and metadata.

The MiroMind team went on to implement off-site marketing tactics by searching for trustworthy websites that were ready to share Hartman Appliance Repair content with their audience. This allowed us to generate a sufficient number of backlinks to achieve higher credibility ratings for the client’s website.

We began working with the company in 2015. Since then, we’ve achieved substantial results with keyword use. Today, 204 out of 274 of the company’s keywords bring them to the first page of Google. Meanwhile, 150 of them are among the top 3 results. Over the past years, the number of impressions and clicks has been steadily rising and helping Hartman Appliance Repair achieve its lead generation and conversion goals.

“The MiroMind team has successfully helped the company to rank better in search results. The team has been communicative, reliable, and helpful. Moreover, their experience and knowledge has been instrumental in the success of the engagement. Overall, the partnership has been fruitful. “

You can read the full review on Clutch.io